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Ryanair - 9

Old 10th Sep 2016, 13:38
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MyRyanair

With most companies selling to mass market consumers, there is some sort of loyalty scheme - one earns points of some form which give clear benefits to consumers; the more you spend with a company the greater the potential for the customer to benefit.

Could someone tell me the upside of the MyRyanair scheme from the point of view of passengers/customers ? I don't believe that being able to save all my personal details with Ryanair including my address, credit card and passport number are particularly useful to me.

It sounds to me like Ryanair benefit by getting large amounts of customer data in a joined-up fashion, so they can track how people behave and target their marketing better. I can't see how customers benefit in any particular way. I would have thought that as a retailer, Ryanair would want to find some way to encourage people who (potentially) fly with them regularly to choose Ryanair by being tied in via some scheme, rather than going to a competitor - Easyjet, Wizz, Vueling and Norwegian all do this in some form.

Is there some secret benefit from Ryanair's loyalty sceme that I'm missing ?
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Old 10th Sep 2016, 15:20
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I suppose it fills in all the personal stuff for when you book a flight. That's enough for me.
It is a low cost after all, that deals in high volume. Airlines that offer fully upholstered prices, have more leeway to give miles etc.
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Old 10th Sep 2016, 22:37
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With most companies selling to mass market consumers, there is some sort of loyalty scheme - one earns points of some form which give clear benefits to consumers; the more you spend with a company the greater the potential for the customer to benefit.

Could someone tell me the upside of the MyRyanair scheme from the point of view of passengers/customers ? I don't believe that being able to save all my personal details with Ryanair including my address, credit card and passport number are particularly useful to me.

It sounds to me like Ryanair benefit by getting large amounts of customer data in a joined-up fashion, so they can track how people behave and target their marketing better. I can't see how customers benefit in any particular way. I would have thought that as a retailer, Ryanair would want to find some way to encourage people who (potentially) fly with them regularly to choose Ryanair by being tied in via some scheme, rather than going to a competitor - Easyjet, Wizz, Vueling and Norwegian all do this in some form.

Is there some secret benefit from Ryanair's loyalty sceme that I'm missing ?
If you don't join up they will come around and take your wife away.........

Seriously though it is a useful way of targeting sales and promotions to people.........

Tomek and Kasia fly Stansted - Wroclaw with their 2 kids every summer so they know the ages of the kids etc so they push the Half term offers to them or send them offers to pass to family to come to UK.

Paulo and Maria fly Lamezia-Stansted twice a year, both are in 60's so probably retired visiting family so target promotion so they fly more often at off peak time.

50 people always seem to fly Dublin-Manchester return when Man Utd playing at home but never stay over, opportunity to change flight time by 30 minutes on a Saturday or Sunday or weeknight really late flight so they just fly with Ryanair plus for a fee offer them chance to change flight if game time moved.

Company sends people from Barcelona to Italy all the time using whatever flights they can get, identify the people and then grab the whole business account guaranteeing a seat at last minute on certain days if needed.
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Old 10th Sep 2016, 23:30
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racedo - you've completely understood how Ryanair can benefit from having a loyalty scheme and the inherent possible uses that comes from big data.
The problem is that plenty of passengers won't give that data until there is something in it for the customer as well. Additionally, loyalty schemes make passengers behave irrationally and prefer earning hard-to-use points or feeling affinity to a brand when they are probably better off just going for the cheapest vendor in the market.

Thus, why is Ryanair being reluctant to give some sort of reward for a customer sharing their data or otherwise offer some sort of tangible benefit that becomes worthwhile if flying Ryanair (rather than any other airline) on a regular basis ?
Companies can compete on cost alone, but trying to bamboozle people through marketing schemes makes it much easier to earn more profit.
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Old 11th Sep 2016, 02:14
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But if Mr O'Leary has his way, the sign-up won't be optional for long.

"Maybe next year, we won't allow you to make a booking online unless you join up for our myRyanair programme," he told an audience at the US Ambassador's residence in Dublin.

"That will be every single passenger's individual frequent flyer programme," he said. "If you flew five times with us last year, you'll get an even bigger incentive to fly with us six times this year. We'll also know if you like to park your car at the airport, and we can give you a one-click discount on the car-parking. You order your coffee on board, you click and it's all done. No payments on board the aircraft. We're going to transform the whole travel journey."
Ryanair will force flyers to sign up to app for tickets - Independent.ie
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Old 11th Sep 2016, 08:46
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The thought of MOL being my Big Brother is scary.
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Old 11th Sep 2016, 10:47
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The thought of MOL being my Big Brother is scary.
Bear in mind GCHQ / NSA / HMRC have all your details anyway what is there to worry about..............

Did anybody order two black vans ? two have mysteriously appeared outside the hous.............
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Old 11th Sep 2016, 11:06
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racedo - you've completely understood how Ryanair can benefit from having a loyalty scheme and the inherent possible uses that comes from big data.
The problem is that plenty of passengers won't give that data until there is something in it for the customer as well. Additionally, loyalty schemes make passengers behave irrationally and prefer earning hard-to-use points or feeling affinity to a brand when they are probably better off just going for the cheapest vendor in the market.
Based the article linked to by J636 it seems they want to do as I suggested.
I know I have booked Car hire on a number of occasions this year. The free change / cancellation facility is great, checked the price 48 hours before I fly and on 2 occasions found it 20% cheaper, quick change and money stays in my pocket,

The one stop shop offer which they pushing will expand, being able to book everything at one go, cheaper than individual items people do go for.................... can see them doing it for train travel as well.

Ryanair can easily undercut most middlemen, the car parking consolidators need to make 10 from your booking to cover their costs in set up, webdesign etc, Ryanair only need 1 as its all part of the website.

I can see the onboard service working, on a 2 hr flight likely will have a coffee early morning plus a chocolate bar or a soft drink and a bar in afternoon, instead of paying 3 on board I get it for 2 in advance and no need for vouchers or anything they just bring it to seat 14C.

At moment FA's have zero idea what they will sell, future they just deliver as sale already made..........possibly an issue as maybe no commission for a web sale.
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Old 11th Sep 2016, 13:42
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I've been told that you can prebook and pay for meals on Jet2, at a discount to the on-board price.
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Old 11th Sep 2016, 14:36
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Jet2 pre order meals are not available to buy on board. The buy on board option is different. Highly recommend the pre order sausage and mash though. Far better than the tasteless overpriced offering in many a Spanish airport.
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Old 11th Sep 2016, 20:05
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Why don't you try Spanish food, it is rather good or are you one of those that does not like 'foreign muck'.
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Old 11th Sep 2016, 20:22
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Why don't you try Spanish food, it is rather good or are you one of those that does not like 'foreign muck'.
Indeed it is. Unfortunately it does not seem to have penetrated to Spanish airports, or more likely did once but was swept away. The first Spanish thing that you see at Palma on arrival as you walk in past the gate is a Burger King
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Old 11th Sep 2016, 20:38
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My sentiment exactly,incidentally, having owned several Spanish properties, I do quite like their food.
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Old 11th Sep 2016, 21:46
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Jet2 onboard meals

Originally Posted by DC9_10
Jet2 pre order meals are not available to buy on board. The buy on board option is different. Highly recommend the pre order sausage and mash though. Far better than the tasteless overpriced offering in many a Spanish airport.
Can definatley recommend the onboard meals and the sausage and mash meal is very tasty indeed, having had several of the onboard offerings and we haven't had a bad one yet, certainly value for money and would not hesitate buying this product
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Old 11th Sep 2016, 22:07
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Why not just take your own picnic. Is it not just own drinks that are not allowed? except soft ones.
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Old 13th Sep 2016, 12:00
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MOL continues to sulk about Brexit while Jet2 move into the backyard.
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Old 13th Sep 2016, 13:01
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MOL continues to sulk about Brexit while Jet2 move into the backyard.
My thoughts exactly! I thought MOL would expand aggressively after Brexit, gain market share while others stall and flounder.
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Old 13th Sep 2016, 13:18
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Don't know what's going on with FR's checked baggage fees at the moment. Seems to vary from pretty much every route on every month.

That said they do seem more reasonably priced, especially 20kg bags which now seem more competitively priced compared to 15kg bags (previously it were always much better value for 15kg).

Looking from just a few random selections...

East Midlands to Rome-CIA, March 2017... 15kg=14 or 20kg=20 (one way)
Stansted to Girona, May 2017... 15kg=15 or 20kg=21
Manchester to Dublin, January 2017... 15kg=13 or 20kg=17
Edinburgh to Gran Canaria, July 2017... 15kg=30 or 20kg=39
Glasgow to Stansted, February 2017... 15kg=15 or 20kg=20
Birmingham to Bratislava, August 2017... 15kg=20 or 20kg=26

As I say, not sure what the full theory is behind these... but certainly not what we were led to believe only a few months ago where there was going to be just six different fees.
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Old 13th Sep 2016, 13:21
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Ryanair cutting routes from Derry LDY.

Ryanair to takeoff Faro and Stansted routes from City of Derry Airport next April - Derry Journal
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Old 13th Sep 2016, 13:21
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I thought that MOL's business model involved all their aircrew being nominally employed in Dublin, and paying low Irish social taxes. After Brexit (and I'm not in favour for other reasons) it might be easier for the UK to make UK-based staff to pay UK taxes, as his competitors must do.

Remember also, the profitability of a route doesn't only depend on how full it is. It also depends on the average fare. 180 pax paying 9.99 and buying no extras does not work.
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