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Monarch -2

Old 29th Jan 2012, 15:33
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See it at the 'New Monarch Decals' forum
http://www.pprune.org/spectators-bal...ml#post6987465
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Old 29th Jan 2012, 18:49
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Sam

Check the URL. Link returns 'Server not Found'

(Will delete when rectified
The URL wouldn't work so I deleted my post - Nik has also removed them from his blog now although they still show in google images.
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Old 30th Jan 2012, 14:18
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Hideous. How in any way does that livery reflect the brand, longevity or quality of the airline. Cheap, garish and cluttered.

I'm now beginning to wonder if someone high up actually wants this all to go wrong.
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Old 30th Jan 2012, 22:53
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Additional to Cosmos, have Monarch launched another Tour Operator named 'Monarch Holidays' ?
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Old 30th Jan 2012, 23:38
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I think everyone on this thread should be less concerned with the fact that the new titles are utterly awful (which indeed they are) than the prospect of the management team spending so much time messing about with various different versions of titles and logos plastered down the side of their aircraft that they have no time left to run the business. They go off and pick fights with easyJet on various routes, produce an awful set of schedules on the established Spanish markets for the coming summer which will turn passengers away, acquire more aircraft when they can't fill the ones which they have at acceptable returns, hire more crews to fly night flights which no-one wants to buy and then spend a fortune on paint - and keep going back to the ruling family every autumn for more money to keep this merry-go-round spinning. Someone has to call a halt to this lunacy.
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Old 31st Jan 2012, 07:15
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flightrider - finally someone who sees whats happening.

I've just heard that there will be another aircraft going in for paint/decals and it won't be getting that new livery. It will get the Monarch.co.uk billboard livery.

Monarch is an airline that lost approx 45m last year but they seem to be changing the branding every year.... guess what.... changing the brand doesn't automatically bring passengers in.

Value for money, good service, good flight times (which monarch don't generally have) and popular destinations will bring the punters in. Bucket and spade routes just won't bring in the cash anymore.

I've seen first hand how airlines can be mis-managed into bankruptcy. I think monarch will continue to lose money and then will be forced to merge.

I have a huge love for monarch and their brand is the best asset they have.
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Old 31st Jan 2012, 08:59
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I think your both right, unless they get their act togeether and decide just what there about then there finished, they seem to be blindly blundering along at the moment and looking at their programme i have never seen them so quiet.
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Old 31st Jan 2012, 11:54
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Isn't Monarch flying more routes this summer? All charter/lo-cost operators have cut back on flights in the winter because it makes more losses than having the aircraft sitting on the ground.
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Old 31st Jan 2012, 14:00
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They may well be, but whats the point if the aircraft are half empty?
Friend of mine who is a loyal mon customer has just returned from Goa, said the flight was a nightmare , fours hour stop in kuwait to refuel because they were stuck on a ancient old A300 instead of the 330 which they thought they were flying on, Why? because they are now being used for MOD work,.... so to gain a quick one off buck off the MOD they upset a lot of loyal customers who they may never get back.....brilliant.
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Old 31st Jan 2012, 14:13
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TopSpotter, so from looking at Monarch's summer flying program (which isn't what I would describe as 'quiet'!!) you can tell if each aircraft is leaving half empty....most impressive!

On a seperate note, I agree with a previous poster who stated Monarch's brand recognition is one of the most important parts of the company - messing around with a different livery every time an aircraft goes in for repainting is certainly not going to help!
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Old 31st Jan 2012, 14:37
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Your dead right about the brand ..so why do we all know that but the people paid a lot of money to run the company seem oblivious to what is one of monarchs greatest assets?? ...very scary
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Old 31st Jan 2012, 16:23
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[....They go off and pick fights with easyJet on various routes, ....]

Er- Venice Milan Verona and Dubrovnik are not served by EZY from Manchester. Verona is a completly new destination for a scheduled route and is long overdue as it is a lovely city with a great opera festival in the summer. These destinations are all very popular with the more mature well healed customers - I expect yields to be high.
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Old 31st Jan 2012, 17:11
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I didn't say anything about Manchester. But since you've raised the topic:

Gatwick-Dubrovnik
Gatwick-Heraklion
Gatwick-Milan
Gatwick-Venice
Gatwick-Barcelona
Manchester-Sharm
Manchester-Dalaman

all in head-on competition with easyJet. Birmingham routes are self-evidently not competing with easyJet as they don't fly from there, but easyJet's introduction of a sixth daily flight on Gatwick-Barcelona as soon as Monarch appeared ought to have been something of a clue as to how they would react.

The Manchester-Venice, Dubrovnik and Milan routes just compete with Jet2 and/or Flybe instead. That's much better, isn't it.
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Old 31st Jan 2012, 17:40
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Ok Flightrider,

You build a schedule with no competition.

Why shouldn't Monarch go up against Easy, J2 etc?
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Old 31st Jan 2012, 18:54
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Well, they could have gone double daily on some days on MAN-BCN to attract more business pax, rather than head to head with EZY on LGW-BCN.
They could also have gone back to MAN-Jerez/ Cadiz where there is no competition.
Other destinations from MAN with no competition are Vienna, Bordeaux & Porto. It depends whether they really want to rely 100% on bucket and spade pax. Their on board product is pretty good compared to many. They do need to decide what their market is...........oh and stop messing about with the paint.
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Old 31st Jan 2012, 19:09
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I thought Jerez was only done because they stopped GIB
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Old 1st Feb 2012, 07:50
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Theres no reason whatsoever why mon should not go directly up against the likes of jet 2, given the choice i would not think twice about it, mon are in a different class, they just need to get back on track and stop fixing what aint broke
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Old 1st Feb 2012, 09:43
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Why shouldn't Monarch go up against Easy, J2 etc?
Because MON will blow their brains out as proved by the EZY response on BCN.

The RYR and EZY boats sailed about 10 years ago, MON are still on the beach trying to pump up the dinghy.
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Old 1st Feb 2012, 10:25
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Monarch are still suffering from the identity crisis that started when Danny left, and the 'industry experts' were brought in from outside who have done nothing except haemorrage cash with no real clue as to what they should be doing.

There will be no more bailouts till it starts to make actual money. So a good time to start painting aeroplanes in ridiculous colour schemes. Clueless.
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Old 1st Feb 2012, 11:44
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Monarch has been in an utter state of confusion since Bernstein left. Crown service dropped, ok faie enough they needed to act like a no frills carrier but they did alinenate many customers who couldnt see why they should pay that little bit extra for basically a no frill service where before they were getting meals, newspapers, etc.

The hard product, the fleet planning is well confusing, one minute they want the 787s so very badly, they advertising them in their in flight magazines years before they were getting them, only then to quitely go cold and get rid of the 787 like if it were a disease.

The 757s are filling a niche on routes that the 321 cannot handle, rangle/payload wise. The 300-600 is at home on short and medium/long, take Banjul? what would that route be without either a 757 or a A300? Monarch is dragging their feet, they know they have to replace those few remaining 757s but are struggling to find an aircraft with the capability. The 321 sort of seems the answer, its just fine and dandy on your 3 hour sectors nut the longer mid sectors, well get all those 220 passengers checking in 2 cases each for their hols, a wind on the tail, a high temp t SSH and well they wouldnt make Man without a tech stop in some cases, very expensive business!"
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