Monarch -2
5+ years ago Easyjet and Monarch were poles apart, even after Crown Service had been ditched. Whilst Monarch have been sliding down the scale (I don't mean that in any derogatory way) Easyjet have been moving up. It's looking very likely that allocated/pre-bookable seating will be rolled out across the network, handheld IFE on A320 and Longer distance routes trialled at MAN and being rolled out next week at LGW. An extensive BOB product (a bit too extensive at times IMO) and really theres not an awful lot to distinguish the two other than the fact that Easyjet well and truly has Europe/North Africa/Canaries covered. Plus in respect of some of the new Monarch city routes Easyjet has courted the business pax quite well and has also done well in securing some corporate contracts awell as a some engagement with certain areas of the travel trade.
I really want Monarch to stick around as the name is one of very few that has actually survived thus far. Thomson and Thomas Cook are also old well known brands but they weren't airlines back when I was a nipper. All i'm saying is that today there isn't an awful lot of difference between ZB and EZY and Easyjet see's its position as being between FR and BA and I think the market believes that too.
I really want Monarch to stick around as the name is one of very few that has actually survived thus far. Thomson and Thomas Cook are also old well known brands but they weren't airlines back when I was a nipper. All i'm saying is that today there isn't an awful lot of difference between ZB and EZY and Easyjet see's its position as being between FR and BA and I think the market believes that too.
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At least Monarch has followed the OFT guidance on transparent pricing. By contrast, easyJet has decided to follow the Ryanair route of underhand trickery. I think easyJet will suffer a backlash from the 'administration charge'. It certainly deserves to.
Make no mistake about it I don't agree with the admin charge either but I honestly don't think there will be any back lash. What it does need is some legislation that will force carriers not to adopt it thus levelling the playing field. And let's be honest, the admin fee is nothing like that charged by Ryanair. It's per booking not per pax and you can book multiple flights per transaction. The fee is more a kin to that introduced by Lufthasa than by Ryanair. Doesn't particularly make it right but just pointing it out. That aside, Easy has always had a very transparant website with tax included in fares etc. you can go online and book flights and get the initial flight price straight away. Even monarch used to advertise fares minus the tax.
Despite all that, what I said about Easyjet and Monarch being in the same position between FR and BA still rings true. It's just that my opinion is that easyjet is in a much stringer position both in network, market share, pax numbers and the fact it's a cash rich company.
Despite all that, what I said about Easyjet and Monarch being in the same position between FR and BA still rings true. It's just that my opinion is that easyjet is in a much stringer position both in network, market share, pax numbers and the fact it's a cash rich company.
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easyflyer; I realise that this is the Monarch thread, but wanted to respond to your comments.
I agree completely. The Easyjet Strategy is a robust one. 'Low Fares to Convenient Airports' and a distinct effort to be the business travellers choice are very clever. Differentitating in this way keeps Easyjet apart from Ryanair who are completely focused on cost leadership.
Easyjet will command a strong yield as they are positioning themselves at airports that typically Ryanair wont go to or set a base up at eg Malpensa, Amsterdam, Paris CDG, Gatwick etc. as a good price alternative to higher cost national airlines.
The business strategy is a good plus especially for winter, where if you are too leisure focused it can be extremely challenging.
Easyjet have a truly European brand and have had steady progress, I for one find them great. And Staff travel facility is not half bad either!
what I said about Easyjet and Monarch being in the same position between FR and BA still rings true. It's just that my opinion is that easyjet is in a much stringer position both in network, market share, pax numbers and the fact it's a cash rich company.
Easyjet will command a strong yield as they are positioning themselves at airports that typically Ryanair wont go to or set a base up at eg Malpensa, Amsterdam, Paris CDG, Gatwick etc. as a good price alternative to higher cost national airlines.
The business strategy is a good plus especially for winter, where if you are too leisure focused it can be extremely challenging.
Easyjet have a truly European brand and have had steady progress, I for one find them great. And Staff travel facility is not half bad either!
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Ref transparent fees and what consumers think - these are some interesting stats.
16/01/2012 00:00:00
Monarch Airlines claims a record breaking start to January, with online sales revenue up 46% year-on-year so far in 2012.
The top three destinations for bookings in January are Dalaman, Sharm el Sheikh and a new route to Rome.
Since the start of the airline’s January Super Flight sale, which started on Boxing Day, traffic through the Monarch | Cheap Flights, Holidays & Hotels website has experienced a 25% boost in visitors, and a 30% increase in the number of online bookings year-on-year.
Kevin George, managing director at Monarch Airlines, said: ‘We are delighted to have experienced such a positive start to 2012; we are still seeing these figures continue to grow and expect much bigger days to come.
‘It is clear as our sales continue to grow that customers value our transparent fees, preferring to eliminate the element of surprise with additional ‘hidden charges’, such as unnecessary card payment fees.’
16/01/2012 00:00:00
Monarch Airlines claims a record breaking start to January, with online sales revenue up 46% year-on-year so far in 2012.
The top three destinations for bookings in January are Dalaman, Sharm el Sheikh and a new route to Rome.
Since the start of the airline’s January Super Flight sale, which started on Boxing Day, traffic through the Monarch | Cheap Flights, Holidays & Hotels website has experienced a 25% boost in visitors, and a 30% increase in the number of online bookings year-on-year.
Kevin George, managing director at Monarch Airlines, said: ‘We are delighted to have experienced such a positive start to 2012; we are still seeing these figures continue to grow and expect much bigger days to come.
‘It is clear as our sales continue to grow that customers value our transparent fees, preferring to eliminate the element of surprise with additional ‘hidden charges’, such as unnecessary card payment fees.’
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Along with the other A320 to join the fleet, it will be used from any of the bases this summer that have A320 operating from them.
Monarch do not normally base a particular aircraft at one base unless it has a fundamentally different configuration from the others in the fleet.
Examples were "ZBT" & "ZBU" which were based at MAN for the first summer due to fewer seats than the other A321s.
Monarch do not normally base a particular aircraft at one base unless it has a fundamentally different configuration from the others in the fleet.
Examples were "ZBT" & "ZBU" which were based at MAN for the first summer due to fewer seats than the other A321s.
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It appears that Monarch are operating flights to Orlando on behalf of Thomas Cook for S12. The flights are on a Wednesday departing MAN at 0930 as well as their own flights on Friday's and Saturday's. The flights only seem to be running during July and August.
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Examples were "ZBT" & "ZBU" which were based at MAN for the first summer due to fewer seats than the other A321s.
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Have never had a bad flight with Monarch. Used to be a gold card holder. Excellent service mostly out of LGW. Have never had a good flight with easyJet. Bad timekeeping, brash crews and speedy boarding is just a con trick. I hope Monarch go on to bigger and better things.
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I dont remember Monarch having 17 A321's
I dont remember Monarch having 17 A321's
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G-OZBC less this one
G-MARA
G-OJEG
G-OZBD less this one
G-OZBE
G-OZBF
G-OZBG
G-OZBH
G-OZBI
G-OZBL
G-OZBM
G-OZBN
G-OZBO
G-OZBP
G-OZBR
G-OZBS
G-OZBT
G-OZBU
= 16
There's only 16 on that page not 17 as stated.
G-MARA
G-OJEG
G-OZBD less this one
G-OZBE
G-OZBF
G-OZBG
G-OZBH
G-OZBI
G-OZBL
G-OZBM
G-OZBN
G-OZBO
G-OZBP
G-OZBR
G-OZBS
G-OZBT
G-OZBU
= 16
There's only 16 on that page not 17 as stated.
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The two new A320s are now at MAN along with another TOM A320. G-OOPP & OOPU will come over to Monarch as OZBW & OZBX. One of the A320's is now due to be in service in February now apparantly
Last edited by MKY661; 28th Jan 2012 at 17:01.
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Yes three of TOM's A320s are at MAN and are either on end of lease checks or are due to start them shortly at MAEL.
MKY661, that is not what Jethro's web site is listing.
G-OZBW is due to join Monarch in February, but it may not necessary enter service that month.
MKY661, that is not what Jethro's web site is listing.
G-OZBW is due to join Monarch in February, but it may not necessary enter service that month.