I think everyone on this thread should be less concerned with the fact that the new titles are utterly awful (which indeed they are) than the prospect of the management team spending so much time messing about with various different versions of titles and logos plastered down the side of their aircraft that they have no time left to run the business. They go off and pick fights with easyJet on various routes, produce an awful set of schedules on the established Spanish markets for the coming summer which will turn passengers away, acquire more aircraft when they can't fill the ones which they have at acceptable returns, hire more crews to fly night flights which no-one wants to buy and then spend a fortune on paint - and keep going back to the ruling family every autumn for more money to keep this merry-go-round spinning. Someone has to call a halt to this lunacy.