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Old 18th Apr 2011, 16:48
  #1101 (permalink)  
 
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I think closing Manchester and Cardiff are the best thing baby have done for a long time now. Ever since both bases opened they've seemed half hearted bases with routes coming and going and no real consistency. Teeside was never going to work, it just seemed they were trying to expand anywhere.

The new routes at Belfast City are not inspiring to say the least, however, I think there is just enough to keep them going there, and maybe add more interesting routes in the future.

By concentrating on East Midlands, Birmingham and now Belfast City, they will be able to consolidate and expand in a more consistant manner.
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Old 18th Apr 2011, 17:09
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Gio are you for real ala BHD.Watch out for the big reaction..its coming.How can anyone gloat on bases closing.Think about peoples lives and mortgages and bills to pay.How can you seriously state that this is the best thing WW have done.They are taking a big big gamble with this.a very big gamble and the staff as always with the BMI group are just tossed aside again.Its a low cost airline now who are retrenching and are desperate,they are sure gonna be gone in 24 months time.Another massive loss of 156 million euro aint looking good for the group this year again.Could say more but cant,but I do know the deal with BHD.So sorry though,according to INKJET im a muppet who should ask questions about the industry ive been in for sixteen years plus.

Last edited by mutleyshriek; 18th Apr 2011 at 17:39.
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Old 19th Apr 2011, 04:49
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Mutleytshrek

Your unbelievable man!!

In one breath your calling Gio for gloating about base closures, which he isn't, then you say they'll be gone into 24 months, have you been drinking from the fountain called bitter ex employee? and why are you Bovvered either way
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Old 19th Apr 2011, 06:05
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I agree with Gio. However awful it is for the staff involved, baby is a business and has to do what it does well and the Midlands is a much stronger area for them.
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Old 19th Apr 2011, 08:11
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EI went head to head with Easy on Amsterdam but soon gave up. Baby is now going head to head with Easy to Ams only from BHD rather than BFS. EI got its fingers burnt and soon had to retrench - will baby have to do the same - at its prices I cant see it growing the market?
Certainly some truth in this that EI did get their fingers burnt but it is also worth remembering that the AMS route had way too may seats available, and EZY itself did badly in the period where EI and EZY had to share the numbers. EI's challenge was at that time that most peope identify that EZY was so well established in the market. It is fair to say that EI could now operate some of the closed route at lower frequency and do alot better than before given that their presence in the market has improved.

As far as WW high pricing is concerned, I would suggest the expansion in BHD Europe market had to be sold to LH board as a profitable move, and I would imagine that management took sold it that BHD was niche given its proximity to the population of Belfast etc. Hence to some extent feel they can command a high price. In addition, if they can get some of the seats sold in advance at attractive price they will have some scope to compete in early 2012 when EI and EZY put on seat sales, at some of the frequencies to the sun route I cant see a huge impact on the market. EZY will compete heavily on AMS and interestingly EZY have increased frequency as of summer season on AMS first increase (1 extra per week?) since it went daily so one would wonder have then know in advance that WW were coming to the market?

EI-BUD
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Old 19th Apr 2011, 09:41
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Baby's baseline seat price on Europe from BHD is running about £40-50 higher than Easyjet and that's without an orange seat sale. Given that in the past BHD has been subject to some pretty eye watering parking charges too I don't see their new operation as anything of a bargain. They will have to review this strategy after the airlines at BFS launch their 2012 seats or they will be left behind. I suspect Jet2 will blink long before either Easyjet or Aer Lingus. I would predict though that where AMS and GVA are concerned, waking the orange dragon is a mistake and it expect that to get messy.
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Old 19th Apr 2011, 10:35
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I see the Thomas Cook Group use WW for Malaga and Alicante flights from East Mids. Not sure if these are chartered from WW or an allocation on scheduled flights. If its the later, I wonder would Thomas Cook take an allocation on the Med flights from BHD. Would give Thomas Cook customers the choice of the City Airport, supplement capacity from BFS, but also help baby fill the seats.

TCX have dipped their toe in the BHD market with Reus last year and returning this year. If this has proved popular, could this be a way for Thomas Cook, or another tour operator to have a fairly substancial programme from BHD, but not having to use their own metal. Do WW tend to work closely with tour operators??
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Old 19th Apr 2011, 15:05
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Facelookbovvered,no im certantly not a bitter ex employee.Totally the opposite in fact.Was too glad to get out of the place,as for gloating on base closures you lot need to get a grip cause the babys gonna be gone sooner than you all think.People will be affected again.
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Old 19th Apr 2011, 21:24
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mutleyshriek you need to get a grip mate!

You may need to take a deep breath before reading what follows:-

No company exists for the benefit of employee mortgages or families. Cold, I know. But the truth.

Companies exist for one thing - to make profit.

If you find this cold brutal fact of western life difficult to come to terms with maybe it is time you either a) become a monk, or b) sell all your material goods and focus your life on charity work.

In the meantime, grow some balls and get on with the current economic downturn with some grit like millions of us are!

FFS!!
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Old 3rd May 2011, 18:48
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bmibaby website

Well it looks like they have started to give there website a refresh or at least the homepage...

With it they have started some new offers, some which i feel they will probably keep to help differentiate themselves in the market just like they did with their now standard 22kg minimum hold luggage allowance at the beggining of the year.

...Though 'Tiny' in a futuristic rocket/aircraft maybe slightly misleading to what passengers will actually get on !
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Old 3rd May 2011, 21:01
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Have WW actually forgot they still fly from CWL-BHD daily?
Not listed on the UK destinations on the "future of flying" section.
Thankfully they haven't completely forgotten CWL and show the Spanish destinations!
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Old 3rd May 2011, 22:08
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I notice no operator is rushing in to continue any of the WW Spanish routes.

Should be a quiet winter at CWL
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Old 3rd May 2011, 23:02
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The baby pull out was only announced 2 1/2 weeks ago for CWL...give it some time. The Spanish routes are really money makers and will be really surprised if no one jumps in on those. A new airline may not be announced till later this year as I very much doubt they would start CWL ops. for the Winter 11 season. Any 'new' operator will be known when airlines release their Summer 12 schedules.
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Old 4th May 2011, 07:29
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Free sweets

I flew back from Belfast with them between the everlasting bank holidays, they now offer sweets as you get off the aircraft !! Nice touch I thought, they probably cost next to nothing, my partner did comment are these for free? Yes was the reply, take as many as you want! My partner will need to visit the dentist next!
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Old 4th May 2011, 11:29
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As mentioned before, with the new tail logo, suprised their not handing out free packets of instant mashed potatos..... Cough cough
Wonder how much they paid the marketing agency?


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Old 5th May 2011, 05:18
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As an early booker for our family holiday to Palma this Summer I felt vaguely sick seeing those impressive new offers for bookings made during May(free allocated seating, 22kg allowance, free kids bags and free fast track at E Mids) however I felt much better on seeing the £950 all in price for 5 I paid has now risen to over £1650!.....I think I'll manage without the free offers ta!
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Old 10th May 2011, 22:34
  #1117 (permalink)  
 
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Why are Bmibaby advertising on Granada TV (north west England) when they are closing Manchester?
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Old 10th May 2011, 22:42
  #1118 (permalink)  
 
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Why are Bmibaby advertising on Granada TV (north west England) when they are closing Manchester?
They have done for a number of years among other regions... though they still fly from Manchester untill the end of October and TV advertising usually run on contracts so won't just end overnight.
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Old 11th May 2011, 07:09
  #1119 (permalink)  
 
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They haven't advertised on tv in the Granada region for a long time and in any case this is a brand new all singing and dancing no cost spared advert. Doesn't make sense to me.
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Old 11th May 2011, 08:08
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They haven't advertised on tv in the Granada region for a long time and in any case this is a brand new all singing and dancing no cost spared advert. Doesn't make sense to me.
It's an ITV regional deal so we will most likely see it across many of the different regions, it's bmibaby's latest advert and again they still operate from Manchester so I don't see the problem? However even if they didn't operate from Manchester I still don't see the problem as people can still travel to another of their airports. Here in the North/East Midlands and South Yorkshire area there are many adverts dotted around the streets and on the radio about easyJet... Yet they don't fly from Doncaster or East Midlands airport's anymore????
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