BA's Latest Tv Advert
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Joined: Feb 2007
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From: UK
BA's Latest Tv Advert
BA's new TV advert will be shown for the first time later tonight. The latest advert, which has been titled the race. All I will say about the ad is that it has a sporting theme. Not suprising with the olympics fast approaching and with BA being a a tier 1 olympic sponsor.
Paxing All Over The World
Joined: May 2001
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From: Hertfordshire, UK.
A natural theme to choose this year and one that, I don't think, has been used before. I stopped believing in advertising many years ago. Not just airlines but ALL advertising. When I see adverts, some of them are cultural points of interest or novelty. Mostly, they are just adverts and I make up my mind about a company through far more numerous and complex ways.
Still, I'm sure the main board of BA will think it's great and it has paid lots of people a daily wage to produce it, which is good.
Still, I'm sure the main board of BA will think it's great and it has paid lots of people a daily wage to produce it, which is good.
Joined: Mar 2008
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From: Newcastle NI
Great Add
I thought that was really good, but they could have mentioned that the bmi bag was still on the carousel in GLA(closed a year ago) and the bmibaby bag was still stuck in the gate gauge, meanwhile the regional bag had been off loaded due to weighing over 10 kgs
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From: The foot of Mt. Belzoni.
I would like this more if I could board a British Airways aircraft at my local airport and fly to Glasgow, or Edinburgh, or Belfast, or Amsterdam, or Frankfurt, or anywhere in fact, apart from Heathrow.
Joined: Jan 2008
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From: LHR
After all the turmoil of the past few years, it's a sign of how BA has turned itself around, both financially and operationally, that it can now market itself with such confidence.
Given the current direction of the industry IAG could become a major player over the next few years.
Given the current direction of the industry IAG could become a major player over the next few years.
Joined: Sep 2009
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From: London
Personally, I didn't think the previous "To Fly To Serve" advert was nonsense at all. I thought it was a great advert. The latest one is also good...very much in the spirit of London 2012. Good stuff BA!
Joined: Feb 2001
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From: The Winchester
Yep, a 
from me for the new one.
I take it you mean the one that highlighted the value that BA's pilots bring to the brand? Funnily enough talking to customers about that advert. I gather that whilst some were neutral in their opinions many liked it... the main complaints seemed to come from some within BA - hardly the ad. agency's main target group.
from me for the new one.
Much better than the previous "to fly to serve" nonsense
Joined: Nov 2004
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From: North East
I stopped believing in advertising many years ago.
The best advertising gets into your head without you even knowing it. To not 'believe' in advertising is almost like not believing the sun will come up tomorrow. Unless you live in a box of course... Although that'll probably have a logo on it somewhere.
Of course someone is very unlikely to fly BA simply because they've watched the advert... That is not the point of advertising. Its about raising the airline's image in the public's conscience... And I believe it does it rather well; humourous, cute, and above all it tells a story.
Easyjet have a good campaign out at the moment... 'Europe by easyJet'. It adopts a different approach and shows the destination, rather than the journey.
Both BA and EZY's latest campaign show much more imagination than the classic businessman relaxing in lie flat bed type of airline ad.
Joined: Oct 2007
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From: UK
Agree with jerboy, that advertising can be subliminal, as well as 
annoying, the only thing that boils my more than tunes with whistling in them aka Homebase, is that berk asking us to go compare. But folks remember it.
Anyway, as a UK citizen I object massively to the bleedin Olympics, a huge groan when the decision was made, and I just know its gonna get worse as the spring comes and goes. Ask yourselves when did you watch any past Olympic event from start to finish? Exactly.
Nice ad, waste of money event.
Hope they celebrate the A380 and the B787 when they start appearing, now those are ads I'd like to see (not a single delay or airworthiness directive gag to be seen here).
annoying, the only thing that boils my more than tunes with whistling in them aka Homebase, is that berk asking us to go compare. But folks remember it.Anyway, as a UK citizen I object massively to the bleedin Olympics, a huge groan when the decision was made, and I just know its gonna get worse as the spring comes and goes. Ask yourselves when did you watch any past Olympic event from start to finish? Exactly.
Nice ad, waste of money event.
Hope they celebrate the A380 and the B787 when they start appearing, now those are ads I'd like to see (not a single delay or airworthiness directive gag to be seen here).
Paxing All Over The World
Joined: May 2001
Posts: 10,842
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From: Hertfordshire, UK.
jerboy I take your point but, if I see the Apple logo, it does not make me want to buy or support it, any more than the Microsoft one does. When I see advertising for brands I already like and purchase, it does not make me want to buy them any more or any less.
Of course, new brands must impress themselves until they are well known and old brands need to tell new generations about themselves, such as a well known brand of Cola!
This advert is novel in it's theme and it does it well and I congratulate all who made it. If I was on the Board of BA, my question would be: How many people will watch that and immediately repeat to any who would listen, about the time we lost their suitcase? It is, of course, a question that cannot be answered.
As to the Olympics, for which this is directed, I agree with OntimeexceptACARS and fear that the people who will make the money are not the most deserving. The distraction to UK govt and resources, the disruption of daily life for hundreds of thousands of people is not worth the billions of debt. I saw today an article that funeral directors in North East London are getting very concerned that their cortèges will get re-routed and blocked by the special lanes. Of course this is denied by the good people arranging everything.
End of JB style rant.
Of course, new brands must impress themselves until they are well known and old brands need to tell new generations about themselves, such as a well known brand of Cola!
This advert is novel in it's theme and it does it well and I congratulate all who made it. If I was on the Board of BA, my question would be: How many people will watch that and immediately repeat to any who would listen, about the time we lost their suitcase? It is, of course, a question that cannot be answered.
As to the Olympics, for which this is directed, I agree with OntimeexceptACARS and fear that the people who will make the money are not the most deserving. The distraction to UK govt and resources, the disruption of daily life for hundreds of thousands of people is not worth the billions of debt. I saw today an article that funeral directors in North East London are getting very concerned that their cortèges will get re-routed and blocked by the special lanes. Of course this is denied by the good people arranging everything.
End of JB style rant.
Brilliant