I stopped believing in advertising many years ago.
Seriously? Can you hum the Intel tune? If you see the silhouette of an apple with a chunk bitten out of it what do you think of? When you see a white plane with an orange tail and orange writing... Which airline is it? It's all advertising.
The best advertising gets into your head without you even knowing it. To not 'believe' in advertising is almost like not believing the sun will come up tomorrow. Unless you live in a box of course... Although that'll probably have a logo on it somewhere.
Of course someone is very unlikely to fly BA simply because they've watched the advert... That is not the point of advertising. Its about raising the airline's image in the public's conscience... And I believe it does it rather well; humourous, cute, and above all it tells a story.
Easyjet have a good campaign out at the moment... 'Europe by easyJet'. It adopts a different approach and shows the destination, rather than the journey.
Both BA and EZY's latest campaign show much more imagination than the classic businessman relaxing in lie flat bed type of airline ad.