A natural theme to choose this year and one that, I don't think, has been used before. I stopped believing in advertising many years ago. Not just airlines but ALL advertising. When I see adverts, some of them are cultural points of interest or novelty. Mostly, they are just adverts and I make up my mind about a company through far more numerous and complex ways.
Still, I'm sure the main board of BA will think it's great and it has paid lots of people a daily wage to produce it, which is good.