The New BA Advert: To Fly. To Serve
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As a reminder of what a great airline BA used to be, and with the sound turned down, it's a great ad.
However I know BA has great pilots and a long history and traditions - but I stopped flying with them because (a sizeable minority of) their long haul cabin crew were happy to fly, but not serve.
So if the aim was to win back people like me to fly with them, I'm afraid it failed.
13Alpha (former gold, now blue, card member)
However I know BA has great pilots and a long history and traditions - but I stopped flying with them because (a sizeable minority of) their long haul cabin crew were happy to fly, but not serve.
So if the aim was to win back people like me to fly with them, I'm afraid it failed.
13Alpha (former gold, now blue, card member)
As someone who spends their own after-tax money with BA, (not some Company's money) I object to them using a penny of it on this awful history lesson. In the past, the taxpayer paid for their planes. Now it is customers.
If they served more, maybe the logo might make a tiny amount od sense.
(yes, I know, gross generalisation)
If they served more, maybe the logo might make a tiny amount od sense.
(yes, I know, gross generalisation)
Paxing All Over The World
Saw this in the cinema a week ago - and it was just a poor as on TV. The same GHASTLY voice over and the same over production of image. I do realise that most of the angles have been used for advertising airlines but one of my greatest objections is the over use of digital effects. For the simple reason that I don't know what is real and what is fake. Most people could guess that the line up of VC10s is fake and just multiple copies of the (probably) one at Duxford. Whilst the quality of the image might just appeal to younger generations who are use to computer games and graphics - I want to see REALITY.
No, RyanAir would not waste their money on this kind of tripe and my experience is that their crews have just the same mix of those trying their very best and those who couldn't care less - as BA does. Or any other commercial company has.
No, RyanAir would not waste their money on this kind of tripe and my experience is that their crews have just the same mix of those trying their very best and those who couldn't care less - as BA does. Or any other commercial company has.
Paxing All Over The World
Marketing departments usually promise more than can be devlivered. When senior management are too far removed from the point of service - then you get this kind of corporate bull$hit. Nothing unusual, happens all the time.
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The Ad works for me; I've seen it at home, in the office, at the gym, in the cinema and in a TV shop!
A few people did noticeably stop and paid attention to it; so it must be doing something right.
The linked press campaign is similarly engaging.
The focus on putting the customer at the heart of the operation is noble; as with any large organisation, there's a way to go to ensure everyone's expectation is met or exceeded - that would be a tall order especially at a time when costs are rising inexorably and people's expectations about service are inverse to their willingness to pay to experience such service.
But BA has backed this up with £5billion - yes you read correctly - £5billion of investment and that, coupled with Frank van der Post as the new customer experience champion means that positive changes, unencumbered by the dinosaurs of the past, will make their way to customers faster than has been the case in the past, and that continual improvement is the order of the day.
The ad still makes the hairs on the back of the neck tingle, and I think it plays to BA's strengths as well as aspirations in a way other airlines simply could not, and therefore it is the right ad for BA.
A few people did noticeably stop and paid attention to it; so it must be doing something right.
The linked press campaign is similarly engaging.
The focus on putting the customer at the heart of the operation is noble; as with any large organisation, there's a way to go to ensure everyone's expectation is met or exceeded - that would be a tall order especially at a time when costs are rising inexorably and people's expectations about service are inverse to their willingness to pay to experience such service.
But BA has backed this up with £5billion - yes you read correctly - £5billion of investment and that, coupled with Frank van der Post as the new customer experience champion means that positive changes, unencumbered by the dinosaurs of the past, will make their way to customers faster than has been the case in the past, and that continual improvement is the order of the day.
The ad still makes the hairs on the back of the neck tingle, and I think it plays to BA's strengths as well as aspirations in a way other airlines simply could not, and therefore it is the right ad for BA.
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As long as this doesn't end up as another truer ad... as long as ground ops work well... (Hugh Dennis) - "Weee-'ve lost your bags/ Weee-'ve lost your bags...."
Paxing All Over The World
Sorry, VintageKrug but BA have lost it. It is clear that they have lost the plot to deliver their passengers a good service because they have appointed someone with the title:
customer experience champion
Further, you say that this person is the 'new' C.E.C. which means they have already tried this route and it hasn't worked.
I might well be wrong about all of the above but I would bet that I'm right overall - and I'm not a betting man.
VK
Indeed but BA had got it all correct following the privatisation. This fall from good service is very new.
Sorry, but BA are now too big and too old and too to heavy. Which is a pity as they are dashed fine airline - most of the time.
customer experience champion
- The board ask the CEO to devise the level of service
- The CEO co-odinates the given managers in each area that handle customers (from first to last AND those the passenger never meets)
- The board approve the service and the costs.
- The CEO implements it and each department knows their bit of it.
Further, you say that this person is the 'new' C.E.C. which means they have already tried this route and it hasn't worked.
I might well be wrong about all of the above but I would bet that I'm right overall - and I'm not a betting man.
VK
The focus on putting the customer at the heart of the operation is noble; as with any large organisation, there's a way to go to ensure everyone's expectation is met or exceeded - that would be a tall order especially at a time when costs are rising inexorably and people's expectations about service are inverse to their willingness to pay to experience such service.
Sorry, but BA are now too big and too old and too to heavy. Which is a pity as they are dashed fine airline - most of the time.
Regardless of BA champions or any other title bestowed on various personal, service levels onboard will not improve until the cabin crew sort out their differences with each other. This includes mixed fleet who seem to fly the 'better' routes, main crew who show their teeth every time there is a change, which ultimately results in some sort of salary loss. Until the crew work as one, then I don't see any improvement onboard.
It was the same when BOAC and BEA joined together back in the 70's. the crews didn't want it and service levels began to slide on both sides. Again back in the 90's BA introduced Mid fleet and that didn't work for long because of route structure and allowances.
When the crew are all on the same structured salary and allowances together, then I believe service standards onboard will start to rise again. BA can safely use the slogan 'To fly to serve'
It was the same when BOAC and BEA joined together back in the 70's. the crews didn't want it and service levels began to slide on both sides. Again back in the 90's BA introduced Mid fleet and that didn't work for long because of route structure and allowances.
When the crew are all on the same structured salary and allowances together, then I believe service standards onboard will start to rise again. BA can safely use the slogan 'To fly to serve'
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I like the new BA adverts but i would really like them to re-reun the ads of the 80's ..the ones with the animations made up of lots of people shuffling across the ground etc...perfect.
BA have a lot of work to do to rebuild their image and it is in everyones interests that they do so,that old wounds are healed and that they can move on to better more co-operative and productive times.
BA have a lot of work to do to rebuild their image and it is in everyones interests that they do so,that old wounds are healed and that they can move on to better more co-operative and productive times.
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Watch this ad on sky+ and the detail falls down a bit. The 'line' of VC10s all have the same reg. The DC3 doesn't carry a 'G' reg. All the fuel and hyd demand pumps are off in the 747 'in flight' cockpit shot.
I need to get out more!
I need to get out more!
I think the mods have already pointed out the key issue. When the British taxpayer paid for their planes - think Concorde and Comet - BA did OK. Now that the British taxpayer doesn't pay for their planes, they resort to technically incompetent adverts about a historic "golden age".
This advert is an insult to current staff and current customers.
This advert is an insult to current staff and current customers.
Have you seen the newspaper ads of the baby deliverd in flight (in 1991, so about 600 million passengers ago)? There is also one of an orungatan who looked as though he had had a much better travel experience than is typical in club world.
The phrase 'big hat, no cattle' springs to mind.
The phrase 'big hat, no cattle' springs to mind.
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Wonder whether there will be any further changes now that BMI will swallowed up - all in the best interests of competition and the consumer, of course.
