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Flight Safety Magazine - The end of an era

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Old 12th Jul 2012, 12:47
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Angel Congrats to Director of Aviation Safety.

IT BEGGARS BELIEF that the aforesaid Director of Aviation Safety has decided to cease print publishing of Flight Safety Australia magazine from the current issue, and use only an on line format.

Don't you understand Sir, that this publication is read by an enormous number of people that are interested in Aviation, and that because of your decision, they will now not see this great publication and it's critically important content.

The magazine has interested, inspired and educated many to the infinitely varied aspects of aviation safety. Many of those people are not directly involved in crewing aircraft, but nevertheless have a direct bearing and effect on aviation safety. You have effectively closed the door to many of them.

I know myself that I will now often miss reading the magazine because I normally grab it when it arrives and put it in my briefcase, and pull it out and review it at every opportunity in transit or when having a little time to kill. I also share it around and refer interesting articles to others. I will now not be doing this as a matter of accessibility, practicality, convenience and relaxation.

More and more people are becoming sick of being tied to a computer screen and see it as a work or research tool.

With 'on line' the imperative to read is lost. It is not 'in the face', there is no ever present reminder, obvious in the mail, on the sideboard, or in the briefcase. No interesting cover to catch the interest. No copy to hand on down the line. Nothing there for the young pilots and engineers, and all the other people that come across hard copy, but would never see the online version.

What we are seeing here is a bureaucratic stupid bean counter type decision. Typical of what the CASA has been dishing out in recent years, all under the guise of improvement, cost efficiency and all the other UNcommon sense excuses we have become used to.

You have failed in this decision to understand that you have to be pro-active on Aviation Safety. That means keeping it out in the open. As much as possible right in everyone's face.

On line does not do that. Its hopeless at that.

How great do you think this efficiency of yours really is John, when you finally work out that no one much is reading it.

Please reverse this very bad decision.

BP
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Old 12th Jul 2012, 13:18
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Hear hear!!!

Bush Pelican,

Your message is great but I think that the sarcastic praise in your posts title will fail to gather the attention of the masses. I intend to start another plain-titled post called The Death of Flight Safety - Australia's CASA Leads the Way :-(.

FRQ CB

Last edited by FRQ Charlie Bravo; 12th Jul 2012 at 13:43.
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Old 12th Jul 2012, 13:41
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the death of flight safety - Australia's CASA leads the way :-(

This months Flight Safety Australia will be the last for many.

What kind of Director of Aviation Safety would lead the charge to take away such an important medium for Aviation Safety? I do not accept the rationale behind the Director's decision and I believe that neither would the majority of our industry (not to mention the flying and general public).

In a letter to 88,755 aviation licence holders, cabin crew and industry personnel (source Flight Safety Australia Jul-Aug '12 p. 2) the head of our safety Regulator (with a capital R) declared (in part):

Dear Flight Safety Australia subscriber

Flight Safety Australia magazine

Flight Safety Australia magazine (FSA) is an important means of promoting aviation safety for CASA, and is a respected and valuable source of aviation safety information by the wider aviation community. First as the Aviation Safety Digest, and then from 1996, as Flight Safety Australia, the magazine has continued to develop its capacity to inform subscribers about critical safety issues.

Subscribers will have noticed that over the last two years, in line with contemporary practice, we have been focusing on developing a stronger online presence for the magazine. Online publishing, whether for newspapers or magazines, is becoming the norm, because it offers more possibilities to feature video, audio, photographs and graphs, as well as more timely and responsive information.

All Government agencies must prioritise the way they spend public monies; in this CASA is no different.

Given the increasing use and accessibility of online media, and the constraints alluded to above, I have decided that this July-August edition of FSA will be the last printed bi-monthly issue.

The safety Promotion branch within CASA will continue to bring you Flight Safety Australia online bi-monthly, and will develop an even stronger and content-rich presence for the magazine.

I understand that this change if delivery method for Flight Safety Australia might not suit all current hardcopy subscribers, but the economic climate, coupled with technological realities, make this decision inevitable.

To continue to enjoy Flight Safety Australia, please follow the instructions on the reverse of the address sheet included with this issue.

Thank you for your past support of the magazine, and we look forward to continuing it online.
Yours sincerely,

[signed]

John F. McCormick
Director of Aviation Safety
I for one am more than happy to read online from time to time and to conduct research in the same way however removing the printed version fails the community and industry in far too many ways. It removes the very effective safety medium from the fronts of our offices, the crew rooms, engineering shop tea rooms, flight decks, ground handler tea rooms, WCs, libraries and most importantly the fronts of our minds.

The very notion that this will improve safety only serves to highlight the fact that CASA do not consider all of us to be players in the overall outcome of aviation safety. How narrow-sighted must a desk-bound public servant be to assume that everybody out there on the tarmac towing, cleaning, maintaining, loading, servicing or flying working with aircraft, freight or passengers is going to actively seek out the latest FSA on our computers or smart phone when there are 5 spare minutes between movements or tasks? Sure, from the perspective of a desk in an air conditioned Canberra office with broadband Internet at your fingertips and on your smart phone it might seem like a good money saving idea but aircraft do not operate in Canberra's Aviation House.

This will ultimately spell the end of the magazine as an effective safety tool. From here on almost NOBODY on the front line is going to read the articles Flight Safety Magazine. Safety promotion needs to be proactive; it needs to be there staring us all in the face with a title such as 'Oils aint oils' or big grainy photos of a B747-100 missing its fin with the attention grabbing "JAL 123, JAL 123 Uncontrollable" (FSA, July-August 2005).

If safety is not free then neither is safety promotion. Practice what you preach CASA, put affordable safety before money.

Rant only just begun,

FRQ CB

Last edited by FRQ Charlie Bravo; 12th Jul 2012 at 14:18.
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Old 12th Jul 2012, 13:49
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Normally I would agree with your point. But the content of the Flight Safety Australia magazine is far behind its various predecessors such as the old but well thumbed Aviation Safety Digests of Macarthur Job's day. FSA with its bewildering display of self promotion, advertisements, lists of Airworthiness directives, quizzes and so on, in its 82 pages of bumpf lost me years ago.

It may well be that pilots that are steeped in electric highly automated aircraft will have time to read FSA on their various electronic readers. But I don't think that will happen. Older readers long since retired from flying, will inevitably sigh "there goes another era" and go back as I do to reading "The Australian" at our local shopping mall coffee shop. And when that is read cover to cover, then "The Age" is next to be pulled out of the Coles or Woolworths brown plastic shopping bag. Both are absorbing reading - which in the old days ASD was. But as for sitting hunched over a computer screen scrolling through electronic news - well forget it.
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Old 12th Jul 2012, 14:13
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Bring back radio operators and navigators while you are at it!!!!!
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Old 12th Jul 2012, 14:25
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Completely agree FRQ CB...

How much could it honestly cost to produce the paper for these versus the benefits they produce through safety awareness etc?

When the FSA mag arrives in the mailbox I read it pretty soon after. I will be unlikely to browse to their website on the off chance a new issue will be on there however.
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Old 12th Jul 2012, 14:30
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I highly disagree with your insinuation. I am not of the radio operators and navigators era, hell I'm not even really part of the much more recent flight engineers era and I maintain that Flight Safety Australia (the printed version) is still a relevant and critical medium of safety promotion.

As long as baggage handlers, pilots, engineers, flight attendants, freight forwarders, check-in staff, refuellers, ramp agents, safety officers, security patrols and ground services folk eat their lunch in staff tea rooms there will be an audience for printed safety promotion material.

Online only is a narrow minded solution cooked up by people who do not work on the front line.

Do not get me wrong, I have used the electronic version many times (whether for study or general aviation knowledge) but it was usually so that I could find an article I'd read years before and wanted to reference to apply to a current issue. (It is important to note that I only knew about the article from having first come across is in printed format.)

FRQ CB
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Old 12th Jul 2012, 14:41
  #48 (permalink)  
 
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Tee Emm,

Perhaps as an aviation-child of FSA I see it in a similar way to the way you see the Aviation Safety Digest. Likewise perhaps as a product of the world of ever-present advertising I don't mind the self-promotion and advertising as I see it as a way to help pay the bills to keep the magazine alive.

If CASA really want to save money then they should stop printing stupid posters like those damned .02 posters which (despite their intent and despite the intent of the law) made it seem to the travelling public that pilots could rock up to work 'just a little bit drunk'. Or what about the anti-canibus ads, what a waste of paper those were (are flight crew really at risk of showing up to work high and if so is a poster really going to stop them?).

I have not been this angry and disappointed with CASA for a long time, to the contrary I was actually singing their praises at work this morning after CLARC surprised me with some really great customer service on a complex issue.

FRQ CB
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Old 12th Jul 2012, 21:16
  #49 (permalink)  
 
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What a pity I am no longer in a position to suffer CASA audits. How sweet it would be, when asked "show us the minutes of your monthly safety meetings" or, "where do you keep your check and training reports and evidence of .......?" to tell them we no longer use paper, except in the dunny.

And yes, Mr CASA if you ramp check my bugsmasher looking for WAC charts and ERSA etc, sorry, I now carry TWO electronic methods of obtaining same, with backup batteries, and yes the subscriptions are up to date. So whine all you like about paper redundancy. Sauce for the goose and all that.
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Old 12th Jul 2012, 21:20
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I take that magazine with me and read it on long-haul flights (on rest of course). In truth I'd prefer to read the paper or a brainless magazine but I make a determined effort to read the articles and do the quizzes etc and usually end up engrossed.

No matter how many flying hours I have logged, there are always salient details and stories of humbling aviation experiences that I take notice of and store away in the atrophied brain. Those stories have come in handy in scenarios I have found myself in (from engine failures to CRM etc).

However I simply won't do that with an online publication. I have too much going on to login, download and read in a format that is less appealing than a paper document. Maybe I should make the effort but I know in reality I won't and I suspect I won't be the only one. The is a compulsiveness to read a hard copy that doesn't exist with the mass of online reading out there.

In other words, dumping the hard copy will mean certainly one less reader.

This is heading away from aviation safety not enhancing it.
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Old 12th Jul 2012, 21:31
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I agree - another retarded decision by hopeless bean counting managers that don't actually have a clue about being a good manager.
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Old 12th Jul 2012, 21:42
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Pelican is right. FS had a readership far beyond registered pilots. As a wannabe I was reading it from around 1976.
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Old 12th Jul 2012, 22:30
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I wonder if access could be gained to accident information, photographs, personal information etc. Then a private individual could take on an 'old-style' digest and produce a quarterly publication. Perhaps even have Mac as a patron or at least as an adviser. By-pass the system that is failing us. I would be willing to help. I have kept every copy of the old digest and still flick through the articles. A must read and so many hard lessons to benefit all pilots at all levels. I don't even open the plastic wrap on the new one. Straight into the bin.

OK I know....who is going to pay the costs. I would gladly pay 10 dollars a copy on a commercial basis. Keep the adds at the back and relevant to aviation. Make it available to anyone who wants to buy it. You only need to look at the programs on the TV to see the general interest is there.

Last edited by By George; 13th Jul 2012 at 06:02.
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Old 12th Jul 2012, 23:08
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You'd often find a copy of the Aviation Safety Digest in the various crew rooms and tea rooms around the place- even engineering and the baggage handlers. Very difficult to leave an e-copy around.

If it was an app I'd be happy to say that it could still reach most pilots given the availability of the iPad, iPhone and android devices. Until now though I've NEVER read the thing online. If it's not an app I probably won't.
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Old 12th Jul 2012, 23:42
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Another 'victory' for style over substance.

Pilots recognise role of 'learning from other people's mistakes' in improving aviation safety.

Pilots cobble together relevant stories and analysis on back of cigarette packet and distribute widely. Content eagerly read and distributed by aviators.

Production of digest partly handed over to literary and publishing types to correct pilot spelling and replace cigarette packet with paper.

Production empire grows with relevance of material inversely proportional to gloss and advertising content.

Paper copy disappears, literary and publishing types move on to online version, their non-flying futures safe and secure.


There is a story of a 3SQN chap in WW1 who was about to convert onto the RE8 which had a reputation for spinning. Pilots did not really know what spinning was all about aerodynamically in those days and so there was some concern amongst the lads about taking on the new aircraft. Our hero was getting onto a truck to take him into the local English village and noticed a mimeographed scrap of paper on the floor titled ' Spinning the RE8'. It simply read:

"if in a spin, close the throttle and place the controls in a neutral position."

Substance beats Style
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Old 13th Jul 2012, 03:40
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I don't know why I'm suckered into making more comment but:

1. I'm very confident that the printing cost will be small compared with the on-going costs of publishing an on-line version. Artwork, layout, writing, etc. If CASA was serious about saving money it would review the structure of the whole thing, not just cut off the visible tip of the iceberg.
2. As has been pointed out, the online version will be less popular with advertisers. The magazine was CAB audited. So, advertisers would know how many copies are circulated and read. The on-line version is unlikely to have this. The circulation and especially readership will not be known, so it will become a much less attractive option for advertisers. So, advertising revenue will fall, which may mean that the online version will actually cost more.
3. If CASA really had a safety / communication objective, they would have surveyed the readers to find out what is best. The options include: reduced cost mailed version (ie black & white, limited photos), emailed pdf, online form (eg AVWEB) or electronic version on the CASA website. It looks pretty clear that CASA took the most expedient, easiest decision that suited the needs of the bureaucracy.
4. If memory serves me correctly, CASA introduced the FSA magazine after it was criticised for not having a mechanism to promote aviation safety after it dropped ASD. So, hasn't CASA just done a full circle of the hamster wheel?
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Old 13th Jul 2012, 04:40
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Realisticly....whats the difference about getting on this site and jawboning about safety and reading a "well written" (NOT FSD!) safety mag online?

Thinking laterally, there is a whole opportunity of feedback available to the regulator if they could embrace the idea of honest feedback without attempting to eat our heads off. Formal reply is a good means but to get in after a flight where some BS deal has occured because of a change in procedure...ClassE/D????? ADS-B????? Radio Diahorea???? A blog argument could give a quicker feel to the situation than a month of formal input.

Now THAT would be an amazing addition to the safety culture of this industry.
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Old 13th Jul 2012, 13:03
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You can be sure that I will be writing to my local member to raise the matter with the Minister! I am absolutely disgusted and if you are too then you should do the same.

What a horrible backwards step for aviation safety promotion.

Waylon Parker
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