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Canadian eyes top Gulf Air job

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Old 23rd Sep 2007, 13:12
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Canadian eyes top Gulf Air job

From the Gulf Daily News
http://www.gulf-daily-news.com/Story...&IssueID=30187

In what GDN does best, it raises more questions than answers.

Interesting reading though:

Canadian eyes top Gulf Air job
By MARK SUMMERS


A CANADIAN aviation expert has launched a bid to become the president and chief executive of Gulf Air, pledging to make Bahrain's national carrier "the people's airline".


James Hultquist-Morrissey, executive co-chairman of Toronto-based private equity company Globe Span Capital Corp, has a plan dubbed Project Akbar, which he says will turn the ailing carrier profitable and ready to be listed on the Bahrain Stock Exchange as a public company within four years.

Mr Hultquist-Morrissey has begun assembling a team of aviation experts, including low-cost airline expert and former American Airlines manager Michael Rodyniuk, and has submitted a comprehensive presentation of his proposals to members of the Gulf Air board.

"We have been working on a recovery plan for Gulf Air that would keep employees employed but would also streamline the business, eventually providing for the expansion of the airline and incorporating more job training for Bahrainis so that eventually when I had finished the job, the management would be trained to the point where I could hand over it to a Bahraini," he said.

"I will make sure the public knows what we are doing. It is the public's airline and you have got to be responsible to the people," he added.

In a private presentation submitted to the Gulf Air board, the Oxford graduate promises to utilise an experienced team "to return Gulf Air to a premium airline brand which will be recognised worldwide for innovation and profitability".

Perhaps the most striking proposal in his plan is for Gulf Air's long-haul flights to continue to operate under the airline's brand, but for all short-haul flights (2,000 nautical miles or less from Bahrain) to be served by a new "low-fare, high value" brand named Akbar.

"Increasing the utilisation of Gulf Air's current assets coupled with overhauling the airline's schedule, pricing, inventory and revenue management systems, the Globe Span Airline Recovery Group will help grow Gulf Air into a commercial success in key international markets while at the same time stimulating traffic through creating a new market segment of low cost and low fares with Akbar," the plan reads.

One of the first things Mr Hultquist-Morrissey and his team would do if given the opportunity would be to increase the utilisation of the current Gulf Air fleet.

He said that members of his executive team were previously involved in a three-month efficiency drive and identified savings of 100 million Canadian dollars at Canada-based carrier WestJet.

"Gulf Air has been on my radar for about three or four years," said Mr Hultquist-Morrissey.

"Last autumn, I became interested and watched it a little bit, and when they hired Dose I continued watching and when I looked at their plan I thought it was a bit of a house of cards.

"I decided to throw my hat in the ring, just after his departure.

"I have spent time in the region, have flown with all the major airlines and none of them has a longer history than Gulf Air.

"There is no need for Gulf Air to feel it is getting a kick in the teeth right now.

"The company in its hey-day was the airline to beat. They have a great first class service - their biggest problem was that they were never developed properly in some markets and we have done an analysis of where they should be going."

Mr Hultquist-Morrissey said job training would be a "big factor" if he was in charge, and said the airline could generate income from spin-offs such as making its simulator centre a training hub for pilots from other airlines. "What we would do is work on the profile of the airline and bring it back to its grander days," he said.

Training

"The brand is solid, it just needs to be put out there in a much more aggressive manner."

The next step, he says, is up to the current board of directors at Gulf Air. "We are waiting for an invite. We have put our team on standby. Myself and my number two would come over - we would present a plan to the organisation, and then allow them to start implementing it.

"I would say to them 'look at our experience, look at our programme, look at where our team has been and what they have been involved in."

Gulf Air said that it welcomed all candidates who feel they can make a contribution to the airline to get in touch.

"We are happy to accept all applications, and candidates can e-mail our chairman or our board of directors and take it on from there," said the airline's spokesman Hisham Abu Fateh. "The search for the new chief executive is ongoing, and nothing has been decided yet."
Desert Diner is offline  
Old 23rd Sep 2007, 14:41
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Here We Go Again

Once again another consortium thats thinks it going to put all GF problems to rights....AT WHAT COST ?
Surely can`t they find some home grown talent that has some credibility to do a Job. Someone who will not be intimadated by the Board or Government intervention ...That will always be the main problem !
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Old 23rd Sep 2007, 14:46
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Very Interesting

I think GF should invite those ppl and see if they can actually do what they say they can do ....

Surely what Sharpcommand has said makes sense too ... but only if they can find and appoint such a person ...
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Old 23rd Sep 2007, 14:56
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Project Akbar
I don't like the project name
AT WHAT COST ?
It sounds likes so many others. I promise you "the world". Bahrain isn't a fantasy island...
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Old 23rd Sep 2007, 14:57
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Perhaps the most striking proposal in his plan is for Gulf Air's long-haul flights to continue to operate under the airline's brand, but for all short-haul flights (2,000 nautical miles or less from Bahrain) to be served by a new "low-fare, high value" brand named Akbar.
I thought this was the whole concept of GT? Why "Akbar"? Why not just call it Gulf Ted?
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Old 23rd Sep 2007, 15:09
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DukePhaton

I think you will find that this lot will pay lip service to to secure this job. So to make lot of money out the old firm , unless they can come up with some sort of performance related package so if GF starts showing good returns so will they....be interesting if they want to put any money upfront to allow for restructuring...I doubt it
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Old 23rd Sep 2007, 17:10
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get the feeling of de ja vous
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Old 24th Sep 2007, 15:21
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Gulf Air should allow them to show them what they are capable of.
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Old 24th Sep 2007, 16:51
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He sounded like a door-to-door sales man with the magical cure for cancer.
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Old 24th Sep 2007, 17:46
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Protect the brand by introducing a low cost carrier that nobody has ever heard of!

Sounds like a complete tosser to me!
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Old 24th Sep 2007, 17:50
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Whilst am sure they have a brilliant idea on where to take GF, but don't you think since the Bah govt has already endorsed Andre Dose's plans (albeit his absence), that getting another chap with a totally new idea will not be a very healthy situation. I think this chap is stabbing in the dark here. He should "maintain radar contact" as he says has had GF on his radar for a while. Until such a time the Bah govt decide to change plans then he can come in with his idea. For now BN is the man.............
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Old 24th Sep 2007, 18:31
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Kanuks can't even save their own little touchies let alone save those of others and particularly GF's.

It all sounds like a wholelot of rubbish tro me, are they using the carbon copy of GT but just changed the name hey! How smart! How canadian! Hey Joe!

I propose we let them continuew on their journey, since they came from so far away they can carry on to Australia, it's only another 2/3 of the way accross the globe and if they don't stop they might just fall off into the unknown, who knows their plan might work on Puto or Uranus!
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Old 24th Sep 2007, 19:10
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New Destination - Toronto / Montreal
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Old 24th Sep 2007, 22:12
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Via Zurich so everyone is happy!
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Old 24th Sep 2007, 22:38
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It might work, Gentlemen, but no matter what the name, all planes should be painted in the wellknown Gulf Air "golden zi**i"-scheme, to really put the branding through.

Also, GF/Akhbar, must physically divide their routes, not to end up like Scandinavian Airlines, who created a low-cost carrier called Snowflake...and ended up stealing customers from themselves.
Something like Lufthansa/Lufthansa Cityline ought to work.

In the end, it's all about burning the brand into peoples minds.

In a rather funny AD and BN-frase, I actually think, that GF can do it

As a sidecomment, maybe it's time GF did a proper routeanalysis, and maybe leased in some CRJ/Avro RJ etc. to cover the light routes. Sending a B767 to DOH and back with 8-15 pax is a complete joke...eventhough it's wonderful to pass the Marriott at the end of the runway at 3500' and climbing...
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Old 25th Sep 2007, 00:45
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Wink

Whatch out boys, James Hultquist-Morrissey.....It's the undercover name of Michel Leblanc ( Mike the White ) ...He'ssssssss back in full swing and will turn GF in a profitable business for himself ..of course
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Old 25th Sep 2007, 06:14
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This Canadian does not understand the region, the market and the culture

OK, problem number 1. Akbar means "greatest" but we usually hear it in the context of a descruiption of Allah. Typical N American who knows jack **** about the region.

Problem number 2: If this guy thinks he can start a budget airline (i) he is way too late (ii) you cannot adapt GF's people and systems to this.

Forget it, concentrate on being a midscale/upscale player. That's where the money is.
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Old 25th Sep 2007, 10:26
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Gentleman
How many more CEO do you need to get it wrong again...Its like a gramophone record....just goes round in circles, thats been tried 20 years before.
Bring on the home grown I say ...if you can find one !!
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Old 25th Sep 2007, 10:34
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Here here!
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Old 25th Sep 2007, 11:01
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thought this canadian is dreaming, bringing in a local will be a nightmare.
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