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New 'Bonza' LCC launches middle 2022 with B737 MAX
"Australia’s new low-cost budget airline Bonza aims for mid-2022 launch, flying all-economy 186-seat Boeing 737 MAX jets across a network of regional leisure destinations."
https://www.executivetraveller.com/n...boeing-737-max |
Is Brad back with a new name?
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“Jordan sees more similarities with North American’s Allegiant Airlines”
Jeezus H…..If you’ve flown on them or know anything about their cowboy operation, that would be the last place you’d want to compare yourself to. |
A low cost carrier delivering the world. Sounds familiar.
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What’s in a Name?
Bonzer Is used in Australian slang to mean excellent or good. The adjective is bonza. A contraction of the English word bonanza.
A new LCC in Australian market a tough gig should be many other places in the world to place venture capital! |
Alongside the article on Bonza in a major paper is another article titled "Lifestyles of the rich and gullible: the high-profile investments that turner sour".
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If it's real the warning signs are already in the text. Things like "only leisure destinations" and "only a few flights". With near new aircraft to cover leases/capital investment the daily utilisation has to be high, almost non stop, if you are talking about yields for LCC holiday makers.
This almost seems like a ploy to cover some routes that virgin doesn't and hope you get bought out as a LCC option at some point before your investors pull the pin. I can't get my head around any other reasoning that makes commercial sense. PS is that logo a Thumbs up or a Hand Grenade primed to go off (or even a pineapple for the investors later on).... |
The only one that could probably make it work would be AirAsia. However they have cited high costs down under and Jetstar is just too big. They tried Japan but failed.
Sydney slots are pretty much non existent. Rex is using International slots, looks like Virgin keeps its Tiger slots. Early 2022 hey. They have not met CASA yet. See you in a few years. |
Can’t wait for JS to go off about this haha.
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Bonza is fronted by Tim Jordan and Rick Howell. Godfrey era Virgin Blue alumni and are also ex-Cebu Pacific in the Philippines.
https://www.theaustralian.com.au/bus...f7c86020ab677e |
it has a paywall to the link - perhaps that is part of the LCC model
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Originally Posted by Frank Burden
(Post 11124931)
Bonzer Is used in Australian slang to mean excellent or good. The adjective is bonza. A contraction of the English word bonanza.
I wish all involved good luck though - perhaps they CAN do something differently than other LCCs. |
Did April Fools Day get moved due to Covid?
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Well ,VA can make money out of their MAX simulator in the middle of the night👍
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Bonza is fronted by Tim Jordan and Rick Howell. I wish them well. |
With no secondary airports anywhere or any real secondary markets this isn't going to go far. They will just end up competing with everybody else for slots, aerobridges, staff etc. Australia just doesn't have enough airports to make a real LCC work. It will just get squeeze out of everywhere they fly. For instance I can't see them even finding parking in Maroochydore or Gold Coast once it all kicks off again. Airports, Fuel companies, Air Services, Ground Handling, Leasing Companies don't give you a discount because you're a LCC. So good luck trying to be low cost when you are paying the same rates as all your competition.
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It will be interesting to see what the wheel looks like when it gets reinvented. I heard on the radio that they are not going to compete head to head with QF or Virgin but look at expanding the regional market. A bit like trying to develop waterfront property at Lake Eyre.
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It will be interesting to see what the wheel looks like when it gets reinvented. I heard on the radio that they are not going to compete head to head with QF or Virgin but look at expanding the regional market. A bit like trying to develop waterfront property at Lake Eyre. |
Where have I seen this before....
18 months later => Sydney and Brisbane. Tiger vows to shun high-cost airports Steve Creedy | November 02, 2007 MAJOR airport operators have received a blunt warning from Tiger Airways chief executive Tony Davis that the airline will bypass them if they do not fit its low-cost model. Mr Davis said this week the conventional wisdom that any new domestic entrant needed to fly the Brisbane-Sydney-Melbourne "golden triangle" did not apply to Tiger. The warning comes as Tiger returned its landing slots at Sydney for the northern winter schedule and instead opted to operate from Newcastle. Mr Davis pointed to dedicated low-cost facilities at Melbourne and Singapore's Changi Airport as good examples of where Tiger could service major airports without compromising its model. He said the airline -- which has now announced 12 destinations after adding Newcastle, Canberra and Hobart to the list -- was keen to fly to all airports around Australia where its model could work successfully. "But what we're not prepared to do is go into airports where we don't believe the model will work in its current form and try and compromise by charging people higher fares to offset either the costs of the lack of efficiencies that we might encounter," Mr Davis said. "We're absolute purists when it comes to the low-cost model, and that means that if there are airports that we can't make work then we won't serve them." Asked specifically about Sydney, Mr Davis said Tiger had not reached a position where it believed the nation's biggest port would work for it. It was still keen to work with Sydney, and obviously if there was a way for it to operate to the airport it would. "But it's not a case where the conventional wisdom that says if you're going to be a major airline in Australia you've got to serve Sydney, Melbourne and Brisbane is necessarily accurate any more," he said. Mr Davis said a big difference was that while Australia was an important component in its network, and one it was keen to develop, it was not the only thing it had going. He noted that at the same time the airline was announcing its new Australian destinations it was also launching its first flight to India and its fifth to China. This meant that if certain airports in Australia did not work for it, it had other opportunities domestically and internationally. "We haven't got all our eggs in one basket, we can spread the aircraft around the region and we will fly to as many airports in Australia as we can make work," Mr Davis said. "We've already announced 12 destinations before we even start flying and there are many more airports that are keen to get us to commence services. "But if it comes down to compromising the model or putting the aircraft into other parts of the Asia-Pacific region, to me it's a no-brainer: the aircraft will go somewhere else." Tiger Airways is starting its Australian operations with five aircraft operating on a national network from its Melbourne hub. Mr Davis indicated he had made a decision about putting additional aircraft into the market, but added: "I'm not ready to share that with you yet. "We've got potential to grow our fleet from the current 12 to 72 over the next nine years or so and we'll bring as many of those aircraft into Australia as we think we can operate efficiently and profitably." The airline caused a stir this week by launching its Canberra, Newcastle and Hobart routes with $9.95 tax-inclusive, one-way promotional fares. Newcastle is the airline's first destination in NSW and is already serviced by Jetstar and Virgin Blue. But Mr Davis was unfazed by the competition, reiterating claims that the new airline would have a lower cost base and offer lower fares than its competitors. He also said he believed that destinations such as Newcastle could help reinforce Melbourne's position as a viable international gateway. "I think what you're seeing in NSW is that an airport like Newcastle, that historically was served by turboprops and was really considered a regional airport, is now firmly establishing itself as an airport for low-cost carriers like Tiger," he said. "And you've seen that happen in Europe, where airports that were also in the shadow, if you like, of major airports have changed their business model to suit low-cost carriers and have expanded very rapidly. "People have been making the point, even today as we've announced services, that for those people who do live north of Sydney there's now an alternative which says you can drive to Newcastle, park your car adjacent to the terminal at significantly lower rates than you would do at Sydney Airport, fly down to Melbourne and really get anywhere in the world from Melbourne." |
Unders
Watching Jetstar, Virgin, Rex, Pelican and co lob into Ballina multiple times per day (excuse moi Byron Bay Gateway) half empty with $49 fares and large networks one could understand while someone would look at it and think 'what this place needs is another low cost carrier". |
How long did they take to come up that name? Was Bogan and Crikey already taken?
Is that seriously the airline name? |
Most definitely is the airline's name.
The first two airframes are to be named Bonza Sheila and Bonza Bloke. Apparently they will be progressively supplemented by Bonza Dog, Bonza Weekend, Bonza Meat Pie and Bonza Time. Management are still to submit for board approval Bonza Holiday and Bonza Mate. There must be others I'd imagine? |
Bonza(i) Profits!
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Watch this space, this isn’t the last of the new entrant announcements…
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Roll up, roll up!
see the monkey ride the elephant…. see a man with three eyes…. see the strongest flea on earth….. watch the airline execs bash their heads against the bloody smear on the Australian airline brick wall…honk honk! |
When I saw Rick was involved - I thought, Ok, I hope he makes a go of this. He is not a fool, or scammer. I wish them all the best.
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Web site: www.flybonza.com
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Originally Posted by Nulli Secundus
(Post 11125108)
Most definitely is the airline's name.
The first two airframes are to be named Bonza Sheila and Bonza Bloke. Apparently they will be progressively supplemented by Bonza Dog, Bonza Weekend, Bonza Meat Pie and Bonza Time. Management are still to submit for board approval Bonza Holiday and Bonza Mate. There must be others I'd imagine? |
800 hours and a mullet, that's all you need. Apply now.
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Cabin crew training & IFE has already begun...
https://cimg6.ibsrv.net/gimg/pprune....158fb07e9b.gif |
It’s like Brad, without the crowd funding. It has to be a wind up. Have they even applied for an AOC?. How long will that process take?
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I believe the CEO will be King Bonza the charismatic and the COO will be Paul Bearer
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Without flying into SY-ML and BBN who are they going to target exactly? Alliance pretty much have the small jet routes wrapped up in QLD and I’m sure QLDnrs would stay loyal to Alliance. Only other state that would sustain such a small network without using a major city would be WA, which is already wrapped up by QF, Network and VARA.
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Tiger/OzJet/Strategic-AirAustralia - these things all likely have something in common with where this is headed. Maybe the Rex 73 crews will have some place to go when that operation is no more.
Good luck to them! more jobs and competition is never a bad thing |
Originally Posted by LostWanderer
(Post 11125589)
Good luck to them! more jobs and competition is never a bad thing
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Reminds me very much of a recent crowdfunded effort that failed to get off the ground... |
Good luck to them! more jobs and competition is never a bad thing Boom/bust is terrible for employees. Without a stable company to build up terms and conditions of employment you get constant erosion of remuneration. Virgin is a good example, people doing the same job for the 'reset' company on 25% less. Imagine how much in conditions Qantas employees would lose if it was reset, which is entirely possible if things keep going this way. And it's not just yearly salary losses, it's build up of entitlements sick leave, long service leave etc. You could have 3 months + of sick leave after ten years at one company which would cover you for many issues that arise as you get older, combined with LSL you could have 6 months to a year off on decent pay. If your company is reset every 5 years then you have maximum 5 years of leave build up, lucky if you can cover the gap between becoming sick and insurance kicking in, something to really consider as you age. I'd hazard a bet the entry level conditions at this startup are not going to be world beating packages. |
Boom/bust is terrible for employees. The market now and in 20 years is QF/VA/JQ. Virgin will become leaner, larger and more efficient, and will absorb the Tiger share. Going to be enough problems crewing the above three operators in the coming decades once generations changeover, let alone some other token operators in the mix. |
Sorry to say it but unless you are into houses or holes, Australia’s no entrepreneur’s paradise, aviation or otherwise.
This nation is so heavily overweight in resi-backed mortgages and mining that a lid is kept on any breakout development of other industries. Government knows this, in fact they drive it. Develop the regions with industry and you seriously risk an immediate fragmentation of the voter base and the power base. Develop regions that can independently trade with each other and sustain themselves and you weaken electoral control. Australia’s ‘time’ passed 20-30 years ago for industry or houses. A tiny, fledgling LCC start-up has no power at all to influence an economic evolution. We import skilled labour and choose not to home-grow our local expertise. We just love the money today, tomorrow never comes. Ask yourself why most inland regional cities barely grow their populations. And if you believe it’s a water thing, sorry it’s not, rice and cotton have boomed in the last 20 years in areas never ever thought possible for these crops. For mine, when you see a government genuinely implementing industry-growing policies that draw money away from at least the housing sector and drive it into industry it’s time to launch a new airline. Nations that export-grade manufacture and don’t base their prosperity on Ponzi-immigration schemes stand some chance of future whereupon the even distribution of wealth substantiates the true meaning and intent of the term we hear every day - Commonwealth. The economy becomes balanced and empowered and capable of industrial development. Airline entrepreneurs are then in with a chance. |
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