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He only pipes up when IR matters are raised and then uses a specific negative message always on the same theme.
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Originally Posted by Sunfish
(Post 10655597)
He only pipes up when IR matters are raised and then uses a specific negative message always on the same theme.
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most people are with sunfish.
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Originally Posted by morno
(Post 10655566)
Sunfish, you have got to be one of the most paranoid people I’ve ever come across.
Aviation is a 24hr business, how do you know this guy doesn’t do back of the clock flying like freight or something? |
I’m not up with the play when it comes to social media so am unsure of the likelihood of big companies employing people to post without disclosing that they are being paid.
Is it something that is common ? If so can anyone point me to an example of a company that specialises in it? Or is it done internally within individual companies? Is it legal? Cheers, |
So pleasing to see that some four years after the major QF32 incident near Singapore, and its attendant loss of social media control, Qantas has just woken up to actually working with social media (“Why Qantas wants you for its media team", AFR, August 8). Deploying, on demand, 250 “young Qantas Angels" trained in using social media (wow), selected from among its 70,000 daily devotees, for more than 1 million frequent flyers, should be a breeze. And here’s me thinking major airlines have best-practice disaster management response systems. I wonder what the award conditions will be for these “young Angels", and of course, none of them could be old, or foreigners could they? Here's the 8/8/2014 article: Ms Wirth has a marketing team that is dedicated to managing social media content that engages in conversations with users on various platforms – and the broader Qantas workforce can also be involved. “We have a group of people who love social media who we call the young Qantas Angels," Ms Wirth said. “There are about 250 of them. They have gone through social media training. If there is a crisis and we need more people on social media, we bring them in and they join the room with our social media team." Citizen journalists are also being asked to play a role. “Getting a story out is usually done through relationships with journalists and this is getting more difficult because there are fewer journalists, fewer specialists," Ms Wirth said. The evolution of media meant it was now a space where anyone could be a content provider, Ms Wirth said. “We have 70,000 people travelling with Qantas every day. That means there are 70,000 sets of eyeballs, waiting in airport lounges who can tell stories and information. “We are looking at new things and even how Qantas can provide its own news content." Qantas need a new fleet. |
Are those angels paid? Is that legal if they don’t disclose it?
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Originally Posted by 73qanda
(Post 10655721)
Are those angels paid? Is that legal if they don’t disclose it?
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Originally Posted by 73qanda
(Post 10655721)
Are those angels paid?
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There is nothing against a company managing its online identity.
Where it crosses the line is in this quote from the lovely Ms Wirth - Piggy’s (supposedly) better half. Getting a story out is usually done through relationships with journalists and this is getting more difficult because there are fewer journalists, fewer specialists," Ms Wirth said. Cross reference this comment with the concurrent thread on esteemed journalist GT. One may draw a number of conclusions and reflect on the fact that quote is now 6 years old. Managing narrative is something I credit Qf for. Unfortunately, in my experience they manage narrative far better than they manage anything else. Far, far, FAR better than anything else. Most people are with Sunfish and (be still my beating heart) it’s approaching Camel Hour! Qantas need a new fleet:) |
The ones in the Auckland Call Centre are
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Well, when narrative is ALL you have....
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So nobody knows if it’s a common brand management tactic and if it is, nobody here knows if they get paid?
It’s a shadowy world out there! |
Originally Posted by 73qanda
(Post 10656384)
So nobody knows if it’s a common brand management tactic and if it is, nobody here knows if they get paid?
It’s a shadowy world out there! |
Managing your online identity is one thing. Surreptitiously Spreading Fear, Uncertainty and Doubt (FUD) inside an employee group is another because it cannot improve employee performance and may very well increase cockpit stress levels with a concomitant reduction in safety.
To put that another way, Given that a pilot can earn their entire career pay in a ten minute event once in thirty years (Sullenberger, et all.) As a passenger, I would want my pilots to be paid enough so that the size of the pay packet is not a cause for concern to them. |
I partially disagree. People in my experience only complain about pay when they are seriously unhappy. People are happy to do work for less when they can’t wait to go to work every day.
Despite Qf/JQ managements’ hatred of and belief that all frontline staff are so desperate to work for them that they will do it for no more than $40-50kpa - I see people have simply had enough. They just aren’t happy swallowing lies anymore. Camel Hour in 3-4 hours. Must have been sick or flying a looong sector last night:( |
Originally Posted by CamelSquadron
(Post 10654444)
You really have no idea bottom feeder.
The sunfish feeds at many levels, from the surface to deep water, and only very occasionally down to the seafloor in some areas. So... Not a bottom feeder. |
So if I want to employ someone to spread a message about my company who do I go to? Can I find a company in the yellow pages? Can I find a company who are specialists in this area? Do I have to set up an internal department? Is it legal for me to have someone on the books who I pay $1 a post to spread FUD? The answers to these questions are pretty important in my mind. Does anyone on these boards know the answers?
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Google “reputation management”. However the FUD spreading stuff is not ethical because it is harmful. If a company was caught doing it, there may be legal ramifications. There would certainly be public outcry because it undermines the concept of good faith negotiations. I would imagine that the Camel and his ilk, if paid, are hired via third parties.
From Wiki - my bolding : Companies often attempt to manage their reputations on websites that many people visit, such as eBay,[22] Wikipedia, and Google. Some of the tactics used by reputation management firms include:[23]
Another technique is the use of sockpuppets, where a single person creates multiple identities online to give the appearance of grassroots support. Sockpuppets may post positive reviews about a product, attack participants that criticize the organization, or post negative reviews and comments about competitors, under fake identities.[17][28] Astroturfing businesses may pay staff based on the number of posts they make that are not flagged by moderators.[23] Persona management software may be used so that each paid poster can manage five to seventy convincing online personas without getting them confused.[24][29] |
Thanks Sunfish. That search helped. It appears that there are many ‘reputation management’ companies. At least 11 in Australia that I could see within a minute of searching. The one I looked closer at made a big deal about confidentiality due to reputation management being a ‘sensitive area’ within business. Not being a business management type I was unsure if the rhetoric aimed at CS was fanciful or accurate. It now appears to me that it’s not out of the realm of possibility that a reputation management company is contracted by a large Australian business ( to do legitimate work) with confidentiality clauses, and that company then employs contractors to spread FUD. The arms length set-up would allow the large Australian company to plausibly deny any knowledge or association with the poster if attention was drawn to the online activity. Interesting times.
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