Jetstar's march continues
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Well, they could be technically telling the truth. I mean, 5/4ths is a "fraction".
I admit I had quite a laugh when I first saw the ad and the bit about "you only pay for what you use", as if most people would be really appreciative of the default level of service and provisions on a longhaul flight being ZERO!
I admit I had quite a laugh when I first saw the ad and the bit about "you only pay for what you use", as if most people would be really appreciative of the default level of service and provisions on a longhaul flight being ZERO!
Last edited by DutchRoll; 2nd Dec 2006 at 00:01.
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I think Go was actually pretty popular with the punters, though.
BA sold Go because they needed the cash. Go was making money and was therefore an attractive sale option; I suspect that had BA not had a pressing need for the dough, they would've hung onto it (as they've then tried to do other lo-co ops under different guises); my point being that the parallel is not quite the same (as Qantas has plenty of cash).
BA sold Go because they needed the cash. Go was making money and was therefore an attractive sale option; I suspect that had BA not had a pressing need for the dough, they would've hung onto it (as they've then tried to do other lo-co ops under different guises); my point being that the parallel is not quite the same (as Qantas has plenty of cash).
I thought Go was directly competing against BA eg flying to Losbon ex Stansted against BA's own service from LHR.
I think QF have careful that J* does not compete for passengers that QF still wants to carry, so J* does not offer such good departure times on Sydney to Avalon for business flyers who want to do a trip in one day
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alang I think you are right. I recall young Rod saying that he was driving to work one day and listening to the radio and heard the GM of Go ( a nice girl can't recall her name though) annoucing that Go would be flying services on BA's most profitable routes. It was then Rod decided that Go had to well, go!
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That was Barbara Cassani.
The difference was that Go was out of Stansted; BA tried for ages to differentiate its full-service offerings ex-EGLL and EGKK from the LoCo's (still does, pointing to meals, FF points, etc.). Go was the BA way of taking a slice of the LoCo action without having to really do a lot internally with its own brand.
Times changed, though, esp. post-11 Sep '01 and it has taken BA five years to make the necessary internal adjustments. Before then, I don't think it saw STN flights as competition for H'row and Gatwick ops. The travelling punter, however, thought differently and still does.
So the BA you see today is a different animal from the BA when Go was set up. The relevant question is, therefore, would BA try to set up a Go now? Probably not as they've lowered internal (ie. within BA itself) costs enough to be able to compete with the LoCo's out of EGLL and EGKK. Willie says as much in his intor to the latest BA Investor mag.
The difference was that Go was out of Stansted; BA tried for ages to differentiate its full-service offerings ex-EGLL and EGKK from the LoCo's (still does, pointing to meals, FF points, etc.). Go was the BA way of taking a slice of the LoCo action without having to really do a lot internally with its own brand.
Times changed, though, esp. post-11 Sep '01 and it has taken BA five years to make the necessary internal adjustments. Before then, I don't think it saw STN flights as competition for H'row and Gatwick ops. The travelling punter, however, thought differently and still does.
So the BA you see today is a different animal from the BA when Go was set up. The relevant question is, therefore, would BA try to set up a Go now? Probably not as they've lowered internal (ie. within BA itself) costs enough to be able to compete with the LoCo's out of EGLL and EGKK. Willie says as much in his intor to the latest BA Investor mag.
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Re Jetstar Int, I don't know if anyone else has noticed another subtle con. Try booking a fare from Bali to Australia, all fares are quoted in US dollars, not AUD. I didn't realise until I looked closely, I just assumed all fares would be in AUD. So after conversion the fares are even more than one thought.
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I see on another forum, someone has given his impression of the first flight to Phuket. A few rough edges, but nothing that cannot be put right.
I think J* long haul will attract a lot of attention from around the world - LCCs in Europe will observe whether people will tick the box to get their food and drink and entertainment and blanket. If J* starts flights to Europe - ie MEL-BKK-Rome, will you tick the box for each segment - that will add a lot of cost, if you are travelling with a big family. Rather than DigiPlayers they should give you mains power so that your iPod will play from Melbourne to Rome.
J*, when they start flying to Europe will be competing against Asian carriers who include so much more for the cost of the fare
I think J* long haul will attract a lot of attention from around the world - LCCs in Europe will observe whether people will tick the box to get their food and drink and entertainment and blanket. If J* starts flights to Europe - ie MEL-BKK-Rome, will you tick the box for each segment - that will add a lot of cost, if you are travelling with a big family. Rather than DigiPlayers they should give you mains power so that your iPod will play from Melbourne to Rome.
J*, when they start flying to Europe will be competing against Asian carriers who include so much more for the cost of the fare
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Not a con
Re Jetstar Int, I don't know if anyone else has noticed another subtle con. Try booking a fare from Bali to Australia, all fares are quoted in US dollars, not AUD. I didn't realise until I looked closely, I just assumed all fares would be in AUD. So after conversion the fares are even more than one thought.
Last edited by resboy; 8th Dec 2006 at 14:16.
