I see on another forum, someone has given his impression of the first flight to Phuket. A few rough edges, but nothing that cannot be put right.
I think J* long haul will attract a lot of attention from around the world - LCCs in Europe will observe whether people will tick the box to get their food and drink and entertainment and blanket. If J* starts flights to Europe - ie MEL-BKK-Rome, will you tick the box for each segment - that will add a lot of cost, if you are travelling with a big family. Rather than DigiPlayers they should give you mains power so that your iPod will play from Melbourne to Rome.
J*, when they start flying to Europe will be competing against Asian carriers who include so much more for the cost of the fare