Terrible Ad....:yuk:

I quite like the ad.

But did they remember to get the heraldic permissions to use the coat of arms in Scotland? I seem to recall that they forgot last time - queue much frenzy between BA legal department and the Court of the Lord Lyon....

Love the ad, does the BA heritage proud and works well.

LDI12986 said of my previous post:

My comment and the rolling eyes were not intended to be negative around the ad itself, which I thought was quite classy and will pander to those (often fairly well-off) people who recall the "golden days" of flying - it was more around using the SST as a marketing tool when that's all it's become.

So with 6 slot pairs acquired from BD, plus 2 leased from Qantas next year, any word on what new routes/frequencies will occupy the slots?

DME S12 Schedule Released
 

BA have now released the timetable for the DME route for S12.

The new schedule will see the DME route receive new Flight numbers. The flight numberd will change from BA87x/88x series to BA23x series.

The timetable will be as follows

BA233 LHR 08:55 DME 15:30 D 747
BA235 LHR 11:05 DME 18:05 D 767
BA237 LHR 21:30 DME 04:55* D 767

BA236 LHR 05:50 DME 06:55 D 767
BA232 LHR 17:20 DME 18:10 D 747
BA234 LHR 19:25 DME 20:30 D 767

At present BA233/BA234 is planned to operate on a Hi-J 747 configured 14F/70J/30W/185Y. BA235/BA234 and BA237/BA236 are showing as operating on a 3 Class 767 configured 24J/24W/141Y.

The change of aircraft from a 767 to 747 will mean flight times from LHR-DME will drop from 4hrs to 3hrs 35mins and DME LHR from 4hrs 5 mins to 3hrs 50mins.

I have given my full criticism of the advert in the SLF forum but, for the record:

A truly terrible advert. Restrospection is OK but there is nothing forward looking. The heavy voice is oily and meretricious. A standard waste of good money by a corporate.

The second part of the list, with even numbered ended flight numbers is DME LHR, rather than the other way around.

There is little standard about that advert. It has real hardware and pushes buttons to get boys dreaming of one day having a toy the size of the real thing to command. That's what blew me away, it's what's called a "brand hug" in that it's also aimed at the staff to heal the wounds of the BASSA strikes. It's perhaps a tacit admission that the company partially lost it's way in recent years and is now in touch with the best parts of it's past.
Hence "To fly, to serve".

It's classy and given the current economic climate, a company that's got a heritage and has been around a long time is a message worth getting across. It left me smiling as it was so atypical.

Oh and it had VC10(s). I mean let me say that again, it had the VC10.

Great Ad
 

I thought the Ad was great.
I take the point about it not looking forward but sometimes it is well worth reminding people exactly what your business has achieved.
It is a total flag waving exercise of course but I applaud BA for spending some cash on underlining the fact that it has 'been there, seen it, done it'.
(No I don't work for them!)

Really? All I saw was a 'hello, we're pilots, aren't we fab' message with a total disregard for the rest of their colleagues.

OK, it doesn't talk about futures, although talk about A380s, 787s, and eating up the BMI routes would leave most punters cold. It doesn't talk about fares. It doesn't go on about how IAG ultimate ownership is brilliant (thank goodness). It doesn't do faux Green-ness (ditto).

What it covers is far more interesting than any of that. Oh and the real stars, way ahead of the featured pilots (apart from the DH9 chap) are all those aircraft :)

Dunno thought the slogan at the end for for the cabin crew..........

"To fly, to serve.........................chicken or beef"

Wonderful Advert
 

Clear to see the split votes on this one.

However, like one of the earlier Ppruners, it's a "Britishing" of the Qantas Advert. However, it does get the point across. As a punter it nicely developes and image of why I should spend my hard earned money to FLY with British Airways. At a time when fares are pretty much the same, there must be differential between British Airways and all other carriers and the only way to do this is service. Service from the first booking part to the walking out of the airport.
To me British Airways - was - a premium product/airline. Perhaps now there will be extra spend on "the product". Certainly the best foot forward since "the face".

Best of luck and looking forward to flying BA again!.

Sincerely,
Shamrogue

I like the add, and I expect there is more to come such as one highlighting cabin crew and on board service.

BA do seem to be investing something into the on board product, such as hot towels are back in CE and some the food has changed as well.

100,000 You tubers can't be wrong!
 

As bewildering or otherwise bad as this ad is supposed to be! 100,000 You tubers have now all had a peek

Great advert with really clever CGI and film editing, voice is a little grating though, the end also endorses how much of a mistake grounding Concorde was as it roars past the VC10 and 747 !! :)

Agree re Concorde. Seen it on TV (watching during break in CSI as I post this) - it's a truly great advert.

Also a smart move launching the campaign through Facebook, the number of members that "like" BA's page has increased from about 85,000 to over 110,000 in the past week or so.

Does anyone know what the six slot pairs acquired from bmi for the Winter season will be used for?

IAG - International Airlines Group - News Release=