Southend-2
Advertising a route to Chateauroux to the general public in Essex or London is likely to represent wasted money. Very few people in the UK have heard of the place, let alone would consider going there. IG Avion have for the last few years focussed on taking people in rural 'middle-of-nowhere' places in France with poor train connectivity to leisure destinations (Nice, Corsica, etc) for a holiday.
Marketing spend should be focussed almost entirely on those living in/near Chateauroux and possibly also Brits with a second home in France
Marketing spend should be focussed almost entirely on those living in/near Chateauroux and possibly also Brits with a second home in France
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Southend also needs to address the fact that it is an 18 hour a day airport and not 24 hour. You only have to look at the arrivals boards of other London Airports to see that the Southend has another obstacle, ie 4 of easyJet’s 8 aircraft at Stansted are scheduled to arrive after midnight tonight.
We know that Stobart talk about taking a modest and humble percentage of London's market. But they fail to mention that the majority of pax (2/3rd's?) fly on aircraft that cannot operate from the airport. This is a real game changer in terms of what needs to be achieved to meet the publicly stated targets Stobart have set.
So if Stobart tell you there's a huge catchment within 25 miles - divide it by 3. Because the other 2/3rd's are not available. And I would suggest that if you divide their 10 million pax pa ambition by 3 - you may get close to a figure that represents the airport's realistic potential.
So if Stobart tell you there's a huge catchment within 25 miles - divide it by 3. Because the other 2/3rd's are not available. And I would suggest that if you divide their 10 million pax pa ambition by 3 - you may get close to a figure that represents the airport's realistic potential.
Another thing that nearly always gets forgotten is that a large percentage of SEN's pax numbers will originate from many of the destinations airports' catchments. Why? Because SEN is marketed as, and perceived to be, a LON airport so a far larger number of pax will be inbound than would be the case otherwise. In a number of cases these pax will form the majority of the total traffic.
I agree that SEN will never attain 10mppa but it doesn't need to as anything above 4mppa should give Stobart a reasonable return and I cannot see why that figure should not be achievable.
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Catchment..
But of course SEN`s natural catchment (within 25 miles) is also regarded as STN`s natural catchment of course & the much larger catchment mentioned & eyed is absolutely STN territory & not forgetting of course LCY.
Figures to back the statement that a large percentage of SEN`s pax numbers will originate from destination catchments would be interesting.
Only STK services would probably need to be considered in that equation of course.
Regarding "Stobart`s strategy of concentrating on market penetration first" is a nice sound bite but would I believe have most airline economists & commercial teams running for the hills.
But of course SEN`s natural catchment (within 25 miles) is also regarded as STN`s natural catchment of course & the much larger catchment mentioned & eyed is absolutely STN territory & not forgetting of course LCY.
Figures to back the statement that a large percentage of SEN`s pax numbers will originate from destination catchments would be interesting.
Only STK services would probably need to be considered in that equation of course.
Regarding "Stobart`s strategy of concentrating on market penetration first" is a nice sound bite but would I believe have most airline economists & commercial teams running for the hills.
Another thing that nearly always gets forgotten is that a large percentage of SEN's pax numbers will originate from many of the destinations airports' catchments. Why? Because SEN is marketed as, and perceived to be, a LON airport so a far larger number of pax will be inbound than would be the case otherwise. In a number of cases these pax will form the majority of the total traffic.
Regarding "Stobart`s strategy of concentrating on market penetration first" is a nice sound bite but would I believe have most airline economists & commercial teams running for the hills.
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The same question as I ask regarding evidence of inbound originating pax...but I do not agree the original statement IS actually plausible in the SEN overall figure as claimed.
I regard RYR/EZY being world leaders in what is referred to above as "loss leader fares" & is/was their very very successful strategy but I do not regard the Stobart/STK effort in the same context I am afraid.
"Complimentary strategy"....I do admire anyway that phraseology... if not the real meaning behind it.
I regard RYR/EZY being world leaders in what is referred to above as "loss leader fares" & is/was their very very successful strategy but I do not regard the Stobart/STK effort in the same context I am afraid.
"Complimentary strategy"....I do admire anyway that phraseology... if not the real meaning behind it.
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So what is the definition of success then for Southend? I would say it is already there. No doubt others would only class success as a bad passenger experience because the airport is crammed full.
I very much doubt that the airport hitting a sweet spot of passenger experience verses reasonable passenger numbers would satisfy the bulk of supporters here who would always wish for more flights and passengers what ever the cost.
I very much doubt that the airport hitting a sweet spot of passenger experience verses reasonable passenger numbers would satisfy the bulk of supporters here who would always wish for more flights and passengers what ever the cost.
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Easy - airline and airport making money in a sustainable way.
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That 737-400 will see BA pax this summer. Nothing wrong with old aircraft for Titan's strategy-low utilisation but also low lease/purchase prices.
Assume Stobart pay-they have responsibility to operate the flight. Are the Embraers at SEN less reliable than elsewhere- we don't hear much about Cardiff/Doncaster/Exeter etc/.
Assume Stobart pay-they have responsibility to operate the flight. Are the Embraers at SEN less reliable than elsewhere- we don't hear much about Cardiff/Doncaster/Exeter etc/.
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A lot of angry people on social media as both today’s DUB flights ended up being cancelled, the first one occurring after pax had already been delayed 3+ hours. All 4 flights were pretty full as well. The unreliability of that aircraft is becoming an issue.
It wasn’t such a problem when the spare ATR was around, now all aircraft are being fully utilised the cracks are showing.
It wasn’t such a problem when the spare ATR was around, now all aircraft are being fully utilised the cracks are showing.