Monarch - 3
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Mr @ Spotty M
It has nothing to do with seat configuration, fuel efficiency or extra range.
It is a pure and simple marketing move, this to go head to head with its main opposition, that operates old airframes.
It is a pure and simple marketing move, this to go head to head with its main opposition, that operates old airframes.
Last edited by LHRjc; 15th Mar 2013 at 10:02.
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Think its a bit too soon for Monarch to try and occupy the moral high ground as far as fleet age is concerned.
besides... 99% of pax neither know nor care.
I'm more interested in knowing what these new highly paid managers and business turnaround experts are doing... the latest figures I've seen make me wonder.
besides... 99% of pax neither know nor care.
I'm more interested in knowing what these new highly paid managers and business turnaround experts are doing... the latest figures I've seen make me wonder.
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So the 320's go to LBA, the ex CY 321's go to EMA. Which base will get the new 321's?
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Manthrust..................I wouldn't bother, if you read through renorts history of posts, they're all very negative about the company, maybe holds a grudge about something that happened in the past, who knows
Sounds like sergiosghost does too, I expect he knows renort fairly well!
Sounds like sergiosghost does too, I expect he knows renort fairly well!
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To be fair to renort, he has a point with passengers being bothered about the age of the aircraft. Whether 99% is the correct figure I don't know, but from a passenger perspective I'm more concerned about whether an aircraft is safe to fly and is well maintained.
If those 2 criteria are met then age of an aircraft shouldn't really be an issue. And to be fair to Jet2 they do a good job with keeping some of the older, 1980s-vintage 733's in good condition.
Maybe so at LBA with the new A320, but Monarch doesn't exactly operate a young/all-new fleet either. The three 757s they have left are of a similar age to some of the Jet2 757s.
If those 2 criteria are met then age of an aircraft shouldn't really be an issue. And to be fair to Jet2 they do a good job with keeping some of the older, 1980s-vintage 733's in good condition.
It is a pure and simple marketing move, this to go head to head with its main opposition, that operates old airframes
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Seems a last ditch attempt at trying to gain market share at LBA by putting the new Aircraft there. Going on the Grenoble (cancelled already) and Munich routes (approx 50 pax per flight) they have got some serious work to do.
Passengers really don't have any interest in the age of their Aircraft, some of the world better Airlines have large fleets of 20+ year old Aircraft. Passengers decisions are based on three main factors;
A - Price
B - On time departures
C - Convenience of flight departure & arrival times
If they are going to use Aircraft age as a tool to win punters, it's not going to work. Jet2's fleet age is nearly 10 years (on average) older than Monarch, yet Jet2 fill their aircraft to a higher load factor, are roughly similar price wise but get them away considerably more on time than Monarch do. Not to mention they compete in several identical markets and it's clear who is winning at the moment.
Perhaps it will take more than a few leased in 'new' Aircraft and poor marketing to make Monarch a thriving success compared to it's current rather confused and perhaps disillusioned state?
Passengers really don't have any interest in the age of their Aircraft, some of the world better Airlines have large fleets of 20+ year old Aircraft. Passengers decisions are based on three main factors;
A - Price
B - On time departures
C - Convenience of flight departure & arrival times
If they are going to use Aircraft age as a tool to win punters, it's not going to work. Jet2's fleet age is nearly 10 years (on average) older than Monarch, yet Jet2 fill their aircraft to a higher load factor, are roughly similar price wise but get them away considerably more on time than Monarch do. Not to mention they compete in several identical markets and it's clear who is winning at the moment.
Perhaps it will take more than a few leased in 'new' Aircraft and poor marketing to make Monarch a thriving success compared to it's current rather confused and perhaps disillusioned state?
Join Date: Jul 2003
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rhr...talking out of your backside son. Don't let a few inside w flights through the winter cloud your vision. ZB do well enough where the product is comparable i.e MAN and EMA. Let's see what happens once the based aircraft arrive on 22Mar and 01 May. My understanding is that loads and yields look pretty tasty. It'll be good for J2 to have some competition on their home turf....
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Originally Posted by A Clueless Person
Renort, they're lining their own pockets.
Cost Reduction Manager is a Management Consultant from a company called Delinear Consulting reportedly paid a quarter of a million a year.
Others include DAV Management Consulting, Walshaw Hobson and ASE Consulting with consultants paid £100,000+ per year.
And that's only the tip of the iceberg. Parasites the lot of them.
Cost Reduction Manager is a Management Consultant from a company called Delinear Consulting reportedly paid a quarter of a million a year.
Others include DAV Management Consulting, Walshaw Hobson and ASE Consulting with consultants paid £100,000+ per year.
And that's only the tip of the iceberg. Parasites the lot of them.
Which rock have you dragged yourself out from under?
I happen to know the people you mention and for a quick example the cost task force programme manager is extremely competent and has so far sorted out way north of £50million in savings in under 2 years, with more on the way. How is that a waste of money? There are some wholesale changes to how the place goes about it's business that are coming out of the work done by some of these consultants you are slagging off.
Oh and £250K p.a is way out. I know what consultancy rates are and they aren't that big.
Monarch has some really good stuff going on at the moment that I am not at liberty to say about on a public forum, but I certainly see the tide turning there.
There's a way to go yet, but it's certainly in a better position than it was 18 months ago.
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Atlantic Holidays have changed from using a Monarch A320 this summer for there Funchal charters from regional airports like Bournemouth , Norwich , Humberside , Cardiff etc to using a " Sata " A320 based from Funchal instead i would imagine the Monarch A320 can be better utilised
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......No not really interesting nb. Indeed the plane was purchased by GB who changed its name to BA...so no change of owner as such. GB was then purchased by Easyjet, so can we really call it a change of ownership.
Easy disposed of the 321s.....So in fact you almost have only 2 operators GB and Monarch.
Easy disposed of the 321s.....So in fact you almost have only 2 operators GB and Monarch.
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hmnnn i got the info from G-INFO 
I used to be an Eng at MAEL in the late 90's. Quite shocking to see they STILL operate the same 300's now.
I disagree about the aircraft age thing. It does matter as far as i am concerned. I was quite shocked after a trip to Vegas last year on BA 744 G-BNLE to find the airframe dates from 1989. No wonder it was so tired looking.
Compare that to a trip i recently took to Dubai on an A388, well, there er really is no comparison. Quieter, comfortable, roomy and had a general feel of quality about it. All age related? Definitely.
So age may not matter to some pi$$ed up holiday maker but it certainly matters to me. I should imagine i am not alone.
All my opinion of course
I used to be an Eng at MAEL in the late 90's. Quite shocking to see they STILL operate the same 300's now.
I disagree about the aircraft age thing. It does matter as far as i am concerned. I was quite shocked after a trip to Vegas last year on BA 744 G-BNLE to find the airframe dates from 1989. No wonder it was so tired looking.
Compare that to a trip i recently took to Dubai on an A388, well, there er really is no comparison. Quieter, comfortable, roomy and had a general feel of quality about it. All age related? Definitely.
So age may not matter to some pi$$ed up holiday maker but it certainly matters to me. I should imagine i am not alone.
All my opinion of course