Monarch - 3
Join Date: Dec 2007
Location: Orlando
Age: 52
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Re Airline Sponsorship
It's not necessarily the fans that fly the airline, its the exposure the airline gets from all the matches that are seen live on on the TV that millions of people all over the world watch. Man U and Man C matches are always on the ESPN channel in the USA,not just on UK Television, so thats what the airlines are going for exposure to the masses not just travel for the fans.
Join Date: Jul 2005
Location: Leeds, West Yorkshire
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I expect that going 3x weekly using an A321 instead of a smaller A320 plus brand awareness were the key reasons to the failure and axing of the Leeds/Bradford - Grenoble service. Nobody in Yorkshire knows who Monarch Airlines are yet! Hopefully this will change overtime with advertising, promotions and a good summer 2013 season! Next winter's Grenoble flights I'm sure will fair a whole lot better as Monarch are experienced enough to know what will work for them out of there new Leeds/Bradford base.
Monarch were also unfortunate as they announced the route first so clearly saw the potential it had but Jet2 were obviously looking at it and announced there plans in a rush on the same day. So the best thing for Monarch to do now, with the route been a clear failure was to retreat, re-group and return stronger...
Monarch were also unfortunate as they announced the route first so clearly saw the potential it had but Jet2 were obviously looking at it and announced there plans in a rush on the same day. So the best thing for Monarch to do now, with the route been a clear failure was to retreat, re-group and return stronger...
I along with a lot of other wintersports folk have just suffered from this failure. The reputational hit that Monarch are taking from cancelling these flights is already happening on forums various. I had high hopes for the new scheduled services (especially the non weekend trips) which were launched in all the skiing media - but I now suspect that trust in Monarch has dropped another peg or two - which after some of the summer issues can't be great for the Company.
Join Date: Jul 2003
Location: On the road
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Clearly there weren't "a lot" of wintersports folk on the flights otherwise they would still be flying. They were always going to struggle operating the flights on a w pattern from MAN. Airlines don't tend to cancel routes that are selling well.
Join Date: Nov 2001
Location: outer hebrides
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Grenoble
Unfortunately there were always going to be casualty's as it seem Monarch were trying to reinvent the wheel over night. Charter to schedule and two new bases in the space of six months was always going to be a tough ask whilst also trying to turn around massive losses at the same time.
Quite how they thought they could fill three A321's a week to a new ski destination out of a regional airport I will never know.
It would not suprise me if Munich went the same way.
The question is what will replace Grenoble? Monarch seem to have a crush on with Friedrichshafen in Germany - who knows?
Maybe a little more time engaging the good people of Yorkshire than painting stands and doing photo shoots with Chemmy Alcott would serve them well in the furture.
Quite how they thought they could fill three A321's a week to a new ski destination out of a regional airport I will never know.
It would not suprise me if Munich went the same way.The question is what will replace Grenoble? Monarch seem to have a crush on with Friedrichshafen in Germany - who knows?
Maybe a little more time engaging the good people of Yorkshire than painting stands and doing photo shoots with Chemmy Alcott would serve them well in the furture.
Join Date: Jul 2003
Location: On the road
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Charter to schedule in 6 months? Monarch have been more scheduled than charter for over 6 years...hardly "overnight"....charter traffic at Monarch has been in decline ever since 9/11
TT - I fully understand your comments - but the flights have only been running for a month - and the two I travelled on were 60% full. I would not have an issue with cancelling for next year but if they do not give a route a chance then it will never develop. Meanwhile their reputation within the close knit skiing community has taken a hit.
Join Date: Jun 2001
Location: South of MAN, North of BHX, and well clear of Stoke ;-)
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Lagerlout, Monarch have been transforming themselves for a number of years now. Some might even say they've been perhaps rather slow in going over to scheduled.
Never before has the phrase been more appropriate; "Use it or lose it."
The well heeled Harrogate downslopers may be coughing on their Chardonnay at the news of Grenoble being axed, but Monarch had a steep slope to climb in achieving recognition in such a short space of time. The spoiler was Jet2, the entrenched Leeds favourite, launching on the same day.
It may be a tad inconvenient, but it must ultimately have made the most business sense to simply axe the route and plan for another try next year.
Rgds
Never before has the phrase been more appropriate; "Use it or lose it."
The well heeled Harrogate downslopers may be coughing on their Chardonnay at the news of Grenoble being axed, but Monarch had a steep slope to climb in achieving recognition in such a short space of time. The spoiler was Jet2, the entrenched Leeds favourite, launching on the same day.
It may be a tad inconvenient, but it must ultimately have made the most business sense to simply axe the route and plan for another try next year.
Rgds
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Join Date: Jun 2011
Location: Ainsdale
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Update on the fleet, The second hand A321 is due on 4th April 2013. Also the additional aircraft are now going to be A320's, not A321's.
Source: Monarch Airlines
Source: Monarch Airlines
Join Date: Apr 2010
Location: W
Age: 42
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Following ridiculous delays and insulting offers of re-imbursement in the form of "a complimentary upgrade to addition legroom seating on your next flight", I put an EU261 claim in to Monarch on 29th October. They have (after chasing and copying in the CAA) replied saying it's being investigated. 3 Months later and still no outcome from them. How long do they have to resolve these complaints as this seems a little inefficient.
Join Date: Aug 2006
Location: Caribbean
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They wouldn't have taken delivery of the first one until the end of this year in any event. Most of these problems will likely be resolved well before then.
Reliability issues had very little to do with the cancellation I suspect.
Reliability issues had very little to do with the cancellation I suspect.
