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New LTN base airline - Premjet

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Old 26th Sep 2007, 06:39
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New LTN base airline - Premjet

Anyone got any up to date news about a new Luton start up airline called Premjet, which will also have a base at Manchester? The airline is planning to use a fleet of MD83's for upmarket scheduled services to holiday hotspots. Each aircraft will carry only 80 seats with a 50" seat pitch and VIP layout.
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Old 26th Sep 2007, 14:31
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Who is behind it? the web site is empty of any names.
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Old 26th Sep 2007, 18:34
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It's a school project for goodness sake

Looks like the website was put together using Frontpage!!
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Old 26th Sep 2007, 20:33
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Frontpage, yes, perhaps, but not quite school project - the domain's been registered for over a year.
Result of WHOIS query:
Domain name:
premjet.co.uk
Registrant:
Progressive Marketing Intelligence
Registrant type:
Unknown
Registrant's address:
16 Brockenhurst Road
Croydon
CR0 7DR
GB
Registrar:
Schlund + Partner AG [Tag = SCHLUND]
URL: http://registrar.schlund.info
Relevant dates:
Registered on: 07-Aug-2006
Renewal date: 07-Aug-2008
Last updated: 10-Aug-2006
Registration status:
Registered until renewal date.
Name servers:
ns45.1and1.co.uk
ns46.1and1.co.uk
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Old 26th Sep 2007, 20:37
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The picture on their website looks like it's a screen shot from a flight sim program!
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Old 26th Sep 2007, 20:59
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Not exactly the best idea to start routes directly against some of the most established carriers in the sky!

The problem with this is that there is no motive to flying with them. I am a tall man and obviously need my legroom and by law, if there are seats available, I am entitled to one free, or I will pay a fee of upto £15. Certainly cheaper than what they will be charging! The service may not be as good as EZY etc. but on a 2-4 hour flight who cares?!

The routes are also quite perculiar - surely business hubs such as MXP, MAD, CDG and FRA would be more suitable for the higher class?

MAN-TFS (MON, TOM, XL, ZB, LS, FCA, MYT, TCX)
MAN-PMI (MON, ZB, XL, LS, FCA, MYT, TCX, TOM, WW)
MAN-FAO (MON, ZB, ZB, LS, FCA, MYT, TCX, TOM, XL)
MAN-AGP (MON, XL, TOM, TCX, FCA, MYT, LS, WW, ZB)
MAN-PPH (MON, FCA, BA, TOM, XL, MYT, TCX)

LTN-TFS (MON, FCA, TOM, ZB)
LTN-PMI (MON, ZB, FCA, TOM, EZY)
LTN-FAO (MON, ZB, FCA, TOM, EZY)
LTN-AGP (MON, FCA, ZB, EZY, TOM)
LTN-PPH (MON, FCA, ZB, TOM)

As you can see here, the routes are highly fought between carriers and these will not only be operated twice, three times per week. These flights are multi-daily throught the summer and some through the winter (TFS)!

Don't see a future for this carrier on the routes it has chosen but a very good idea if it was to serve the correct destinations.

i.e.) MAD, MXP, CDG, MUC, FRA, FCO, DUB and !BLK!

Last edited by MUFC_fan; 26th Sep 2007 at 21:37.
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Old 26th Sep 2007, 21:26
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Wouldn't they be aiming at the upper class holiday maker who wants to go off to their villa without having to fly chavair.com Bit of a clue with the free carriage of sports equipment.....golf clubs, skis for example..
You know the type the ones who will think they are somebody because they have a bit of extra legroom and a glass of champagne
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Old 27th Sep 2007, 10:35
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This information obtained from the internet:

Premjet PLC

Registerd Office: 5 Jupiter House
Calleva Park
Aldermaston
Reading
Berks RG7 8NN

Incorporated 10/08/2006

Above address is a Company Formation outfit named Sane Choice.

Other information I have obtained indicates they have not actually got an Air Transport Licence (Economic) in the system and don't appear to have applied for an AOC.
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Old 27th Sep 2007, 11:11
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Sounds like a seriously flawed business plan, its not as though the destinations on offer are exactly higher class holiday destinations! No offence to the islands as they are nice places but I'm sure 90% of all travellers are in search of bucket and spade holidays.

Then again, after my criticism it will probably be a rip roaring success now which is why I'm not involved in airline management!
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Old 27th Sep 2007, 11:31
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You'd be surprised. Ever been to Marbella/Puerto Banus on the Costa del Sol or any high class golf course on the Algarve? They are full of footballers, TV celebrities, film stars and plenty of pretentious nobodies who have a bit of money and think they are better than everyone else. There may be plenty of competition on LTN - AGP or MAN - AGP but I think there is a market for this, specifically aimed at these sort of travellers. If you think that Malaga/Faro etc are just a run-of-the-mill bucket and spade destinations, think again. There are always a fair few of these people on my ZB flights, sitting in the Xleg seats at the front, sipping Bucks Fizz and thinking they are better than the rest of the us on the aircraft. They are the sort of people who would never fly Jet2 or bmibaby and constantly complain that the Monarch service isn't what it used to be. As someone nicely put, chavair.com is not for these people and if this airline markets itself well, I think it may well be onto a winner.
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Old 27th Sep 2007, 12:11
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FlyZB, I agree with the selection of Faro and Malaga as possible destinations but surely places like Mallorca, Tenerife and Cyprus are not quite in this higher end holiday type? Would it not be better to serve a few more business orientated destinations if they could get the slots?
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Old 27th Sep 2007, 12:13
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Quite right FlyZB.

There is certainly a market for this from LTN and MAN to AGP.

It's the people who used to fly on the BA/GB service out of MAN, who would be attracted and also miss the old ZB Crown Service from both airports.

I would certainly be interested, if they get it off the ground.
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Old 27th Sep 2007, 12:56
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There comes a time in ones life when you can afford those little extras in life, like what Crown Service used to provide. I frequently travel from Luton to Tenerife for the winter period and would certainly consider the service that Premjet promise. Fed up with screaming kids jumping up and down in front and behind and unable to stretch the legs..... no I am not 6 foot tall but still find it uncomfortable on ZB normal seating. A bit of luxury does cost money and poviding its not extortionate then I am sure there are passengers who are willing and able to pay extra. Best of Luck to Premjet.
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Old 27th Sep 2007, 13:21
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nickmanl,

you have obviously not been to the right places on mallorca, tenerife and cyprus. there are plenty of people who want to get away from chavair, and the BA/GB club class is an expensive joke. so dont write this lot off just yet.

lets see if they ever get started, and see if the prices are competitive.
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Old 27th Sep 2007, 13:46
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I guess it all depends on what they have to offer and for what price. But believe me, there have been times when I have felt seriously fed up with screaming kids and Mr & Mrs Chav on flights down to Malaga and I am certainly no snob belonging to the 'Marbella set'! If I could afford this luxury I would definately consider it, unfortunately I doubt I can but there's plenty who will be able to and will welcome this with open arms if it gets going.

The problem with business oriented destinations is that there is too much competition from well established carriers out of other London airports for this to work at LTN. And at MAN, history will tell you that high class fares to European cities just don't seem to sell. Which is why we don't see many carriers offering a First Class service out of Manchester.

By offering leisure destinations, where year round demand is high and there is little or no competiton for passengers willing to pay for a better product, they have identified a niche in the market. Good luck to them.
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Old 27th Sep 2007, 15:26
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Many tour operators like Cosmos use scheduled services to get passengers to their destinations. Nothing stopping Premjet doing deals with tour operators.
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Old 27th Sep 2007, 15:41
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Nickman Post 11.

Ever tried to buy a property on Mallorca? For the cost of a studio apartment in Mallorca,you could buy a 2 bed apartment in the Alicante area. I think you will find that in general Mallorca is striving to improve its image.

Fly ZB Post10.

I fly in the Xleg room seats on ZB, do not consider myself a chav-snob,or any other name you wish to term the passengers who sit at the front.
I am just a tall person who is appreciative of the extra leg room. and yes I have flown jet2 and baby,although my No.1 choice is ZB.

If Premjet do come to man then I for one will be looking at the fares they charge. You can do a lot when the kids have left home, and the mortgage is paid.
Regards
Peaky
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Old 27th Sep 2007, 15:43
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Nickmanl, where have you had your head for the last few years?

The market is crying out for a product that:
treats the passenger as that, and not a commodity
gives them a reasonable amount of comfort,
offers a price below the extortionate C class of BA et al

No, going the business destination is not the way - business needs at least 2 flights a day; leisure can work with 1 a day or even 1 ever other day.

The doom merchants said that independent Executive Lounges would not work, but they do because there are lots of people who are quite prepared to pay a sensible price to out of the melee of the terminal.

If they get off the ground, I wish them well and would certainly look at their product as opposed to the cattle truck ethos of the FR's of this world who are not, generally, cheap - by the time you have paid for your flight, your bag, check-in etc.

GH
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Old 28th Sep 2007, 15:03
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I think it is an opportunity in waiting - particularly from MAN. There are a lot of 'nouveau riche' who want to be spoiled and pampered on their travels. And yes they are going up against established carriers but with a different product.
I hope it works for them, wouldn't mind a job and would definately look at travelling with them.
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Old 28th Sep 2007, 19:01
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Ok let's assume for a nanosecond that this isn't a school project (websites cost around £3 a year to register, easily within reach of a school kid).

Let's talk economics for all you guys who reckon this is going to offer a product for a fraction of a BA club fare.

They say they will configure the aircraft in 80 seats.

Let's say they can lease a/c for $300,000 a month.

Let's also say they operate 4 sectors a day.

The average breakeven for a 2.5 hour flight on that basis assuming an 80% load factor would be in the region of £360 return fare before you factored in head office and advertising costs.

Still interested?
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