You'd be surprised. Ever been to Marbella/Puerto Banus on the Costa del Sol or any high class golf course on the Algarve? They are full of footballers, TV celebrities, film stars and plenty of pretentious nobodies who have a bit of money and think they are better than everyone else. There may be plenty of competition on LTN - AGP or MAN - AGP but I think there is a market for this, specifically aimed at these sort of travellers. If you think that Malaga/Faro etc are just a run-of-the-mill bucket and spade destinations, think again. There are always a fair few of these people on my ZB flights, sitting in the Xleg seats at the front, sipping Bucks Fizz and thinking they are better than the rest of the us on the aircraft. They are the sort of people who would never fly Jet2 or bmibaby and constantly complain that the Monarch service isn't what it used to be. As someone nicely put, chavair.com is not for these people and if this airline markets itself well, I think it may well be onto a winner.