JET2
Gizajob
Joined: Jun 2003
Posts: 644
Likes: 0
From: uk
Take-off
'Low cost' has nothing to do with fares. It's a business model in which the airline (or other business come to that) drives out any unnecessary product cost (e.g. food, credit card commission etc). Cutting out frills enables them to make a big profit and also to use part of that to cut fares and increase sales. Common sense says that you wouldn't cut fares where there is high demand, and airlines never do.
'Low cost' has nothing to do with fares. It's a business model in which the airline (or other business come to that) drives out any unnecessary product cost (e.g. food, credit card commission etc). Cutting out frills enables them to make a big profit and also to use part of that to cut fares and increase sales. Common sense says that you wouldn't cut fares where there is high demand, and airlines never do.
Joined: Jul 2006
Posts: 1,514
Likes: 7
From: Ballymena
Jet2 at BFS
Has anyone with good knowledge of Jet2 any views on possible expansion at Belfast in the future? I personally would love to see them go on the Gatwick route, because I prefer allocated seating and an early morning departure ex Belfast would be very useful.
Views welcome.
True Blue
Views welcome.
True Blue
Joined: Oct 2002
Posts: 848
Likes: 0
From: the lonely desert
Would expect some more route expansion ex NCL, more than likely to keep a/c busy over the next summer season. 2 a/c were operating a fairly quiet programme this summer, with quite a few gaps. New routes in addition to CMF and KRK.........
Joined: May 2006
Posts: 71
Likes: 0
From: lincoln
No sooner than the bad news about Baby from MME shocks us all
,
Jet2 release this in the news pages on the website.
I suppose the punters have to go somewhere!
, Jet2 release this in the news pages on the website.
Bye bye Baby... hello Jet2
Stranded Teesside passengers flock to Leeds & Newcastle!
Only hours after it was announced that Durham Tees Valley airport was to lose it’s so called low cost services to Alicante, Cork, Malaga and Paris, Jet2 experienced a flood of bookings from passengers forced to make alternative arrangements and fly from either Leeds Bradford or Newcastle Airports.
What many of them discovered however was that their unexpected change of plan was actually a blessing in disguise and saved them money, with some paying up to 25% less than their original fares.
The Jet2 Huge Winter Sale is now on and seats are selling fast, don’t be stranded in Teesside, let Jet2. whisk you away from Leeds or Newcastle.
Stranded Teesside passengers flock to Leeds & Newcastle!
Only hours after it was announced that Durham Tees Valley airport was to lose it’s so called low cost services to Alicante, Cork, Malaga and Paris, Jet2 experienced a flood of bookings from passengers forced to make alternative arrangements and fly from either Leeds Bradford or Newcastle Airports.
What many of them discovered however was that their unexpected change of plan was actually a blessing in disguise and saved them money, with some paying up to 25% less than their original fares.
The Jet2 Huge Winter Sale is now on and seats are selling fast, don’t be stranded in Teesside, let Jet2. whisk you away from Leeds or Newcastle.
Joined: Jul 2006
Posts: 1,443
Likes: 0
From: Europa
wawkrk
I see carriers making this mistake ALL THE TIME! It's infuriating
They only advertise in one market, and not in the other. How stoo-pid is that 
They'll need to look into getting a new marketting manager!
That said, apparently the bookings for Krakow are phenomenally good, beating all expectations
I see carriers making this mistake ALL THE TIME! It's infuriating
They only advertise in one market, and not in the other. How stoo-pid is that They'll need to look into getting a new marketting manager!That said, apparently the bookings for Krakow are phenomenally good, beating all expectations
Joined: Aug 2000
Posts: 444
Likes: 0
From: Leeds
So the marketing strategy is poor, they need a new marketing manager but bookings are great?
The very timing of the flights suggests Jet2 have done their homework on this. Their core market is the ex-pat Polish working community resident in the UK. It's a way of getting them home and getting them back to work. A large scale advertising campaign in Krakow is pointless when the Poles you want are living in West and North Yorkshire.
Many routes have predominantly one way traffic flows. I doubt Jet2 spend much effort advertisng in Palma, Malaga etc etc given the markets on these routes are sustained by UK based passengers. On the flip side, they only committed to LBA-DUS on the condition of support from the Yorkshire Tourist Board for advertising the route and the Yorkshire region in NW Germany.
682
The very timing of the flights suggests Jet2 have done their homework on this. Their core market is the ex-pat Polish working community resident in the UK. It's a way of getting them home and getting them back to work. A large scale advertising campaign in Krakow is pointless when the Poles you want are living in West and North Yorkshire.
Many routes have predominantly one way traffic flows. I doubt Jet2 spend much effort advertisng in Palma, Malaga etc etc given the markets on these routes are sustained by UK based passengers. On the flip side, they only committed to LBA-DUS on the condition of support from the Yorkshire Tourist Board for advertising the route and the Yorkshire region in NW Germany.
682
Joined: Jan 2004
Posts: 408
Likes: 0
From: On the move
682ft AMSL
Your talking rubbish.
Jet2 not interested in 2 way traffic?
They dont want anymore Poles to come to the UK? so they dont advertise.?
What about the CentralWings flights?
These were all Poles going home?
Your talking rubbish.
Jet2 not interested in 2 way traffic?
They dont want anymore Poles to come to the UK? so they dont advertise.?
What about the CentralWings flights?
These were all Poles going home?
Joined: Aug 2000
Posts: 444
Likes: 0
From: Leeds
wawkrk - it was you who raised the issue of Jet2's lack of advertising in Krakow. I was simply trying to give an explanation why they might be doing this. Time will tell whether they have got it right or not.
On another note, I wonder if rumours of Excel pulling their based a/c from HUY hot on the heels of Baby's hasty retreat from MME is likely to see some attractive opportunities coming Jet2's way. The question will be whether the upside of sewing up the market is greater than than the downside of diluting existing markets . By the looks of the timetable for LBA for S07, AGP and ALC are going to 2 x daily 757 and FAO looks to have a 757 dedicated to it, so a lot of capacity already on sale in the region.
682
On another note, I wonder if rumours of Excel pulling their based a/c from HUY hot on the heels of Baby's hasty retreat from MME is likely to see some attractive opportunities coming Jet2's way. The question will be whether the upside of sewing up the market is greater than than the downside of diluting existing markets . By the looks of the timetable for LBA for S07, AGP and ALC are going to 2 x daily 757 and FAO looks to have a 757 dedicated to it, so a lot of capacity already on sale in the region.
682
Joined: Nov 2004
Posts: 100
Likes: 0
From: Here, there & everywhere
bye bye baby.........hello Jet 2
Pretty poor taste in my opinion Jet 2, your adverts in the papers and on your website obviously show that no thought has gone towards the staff who's jobs have gone or to those who's jobs are at risk at MME 
Why take pleasure in other peoples misfortune ?
I'm another passenger you have just lost.
Why take pleasure in other peoples misfortune ?
I'm another passenger you have just lost.
Joined: Sep 2002
Posts: 1,109
Likes: 0
From: Manchester
On the subject of criticism regarding Jet2 not advertising in Krakow (or other destination cities) the most likely explanation is expense. A hub airport (LBA, MAN, NCL, BLK etc. in the case of Jet2) is bound to command the bulk of limited marketing resources based on simple economics. Advertising in the Granada/Yorkshire TV regions, or in major regional newspapers such as the Yorkshire Post, the Manchester Evening News or The Journal reaches the largest number of potential customers for the least marketing spend. A well-placed advertisement in Leeds or Manchester can attract business for the entire operation out of those cities. However, a similar advert in Krakow will attract potential business for ... er ... is it 4 flights per week? Afew adverts there, placed at the usual going rate, will soon erode any potential profit for the service. Multiply this principle by all the overseas airports and it quickly becomes apparent why Jet2 - and all similar businesses - must concentrate limited marketing resources where the greatest financial return will be achieved. Each advert placed in Leeds or Manchester helps to fill 100+ flights per week. An advert placed abroad - possibly at similar cost - promotes only a small number of flights per week. So, I respectfully suggest that Jet2's marketing strategy is NOT poor. The company cannot spend with reckless abandon; they deploy their limited resources to achieve the greatest possible 'clout' in the marketplace. And remember, the ultimate objective is to make a profit after expenses. Advertising is an expensive business.
Joined: Jan 2004
Posts: 408
Likes: 0
From: On the move
I agree that big overseas advertising by Jet2 in Krakow for example is not warranted.
But my point is, how can potential pax book the flights if they cannot see that they exist?
Jet2 should push the airport to do more.
But my point is, how can potential pax book the flights if they cannot see that they exist?
Jet2 should push the airport to do more.