So the marketing strategy is poor, they need a new marketing manager but bookings are great?
The very timing of the flights suggests Jet2 have done their homework on this. Their core market is the ex-pat Polish working community resident in the UK. It's a way of getting them home and getting them back to work. A large scale advertising campaign in Krakow is pointless when the Poles you want are living in West and North Yorkshire.
Many routes have predominantly one way traffic flows. I doubt Jet2 spend much effort advertisng in Palma, Malaga etc etc given the markets on these routes are sustained by UK based passengers. On the flip side, they only committed to LBA-DUS on the condition of support from the Yorkshire Tourist Board for advertising the route and the Yorkshire region in NW Germany.
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