New TV Ads
Join Date: Dec 2001
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Depends on how familiar you are with the stackers on your unit! I got 3 watches off them and only signed for 1!!!!!!!
Besides, the new adverts crap, i wouldn't join if i were at Uni. My advise seek sunnier climbs!
Besides, the new adverts crap, i wouldn't join if i were at Uni. My advise seek sunnier climbs!
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New Advert is dreadful.........
"There is hope" was far better, or the one where they compared a normal day, with being in the Raf, great cutscences, comparing turning over the engine on a repmobile, to sitting in an F3 giving the "spooling finger"...Marvellous.
Sack the agency, if you want to recruit people to fly and work with aircraft, show aircraft.
It's like McDonalds not showing a burger on theri ads
Tony
"There is hope" was far better, or the one where they compared a normal day, with being in the Raf, great cutscences, comparing turning over the engine on a repmobile, to sitting in an F3 giving the "spooling finger"...Marvellous.
Sack the agency, if you want to recruit people to fly and work with aircraft, show aircraft.
It's like McDonalds not showing a burger on theri ads
Tony
If you watch the new one on Digi TV (Sky in my case) you get a "press the red button" option.
I tried it and got "Please wait" (with some aeroplane logo's) and nothing else for about a minute and then gave up waiting for it!
If you're going to use the technology, it sends a very bad message if it doesn't work
Thought the "Their Country needs you" one was quite good (lots of exciting-looking low-level Albert clips if I remember!)
[ 06 January 2002: Message edited by: Wycombe ]</p>
I tried it and got "Please wait" (with some aeroplane logo's) and nothing else for about a minute and then gave up waiting for it!
If you're going to use the technology, it sends a very bad message if it doesn't work
Thought the "Their Country needs you" one was quite good (lots of exciting-looking low-level Albert clips if I remember!)
[ 06 January 2002: Message edited by: Wycombe ]</p>
Join Date: Jun 2000
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I didn't even realise what it was for til the end! But maybe that's because I'm a bit of a thickie. My wife, who's a bit arty farty says that it's all the rage and should work wonders. I just think that it's bo££oX. <img src="confused.gif" border="0">
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What utter hogwash. So much for instilling folks with a sense of awe, pride and "I wanna do that". Have we paid through the nose for this then, or is this one more example of what happens when you go for the cheapest bidder? Pathetic. <img src="rolleyes.gif" border="0">
Blue.
Blue.
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Being in the target audience suppose I was almost put off the idea of joining the forces period when I saw the RAF logo splatered on the screen at the end of that mess. It had all the trimmings of a bad VW Passat ad (done cheaply) and it shows through.
Shame to see it stoop this low, but there's more to this flying lark than they say - isn't there?
Shame to see it stoop this low, but there's more to this flying lark than they say - isn't there?
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Has anyone thought of this...What does the advert look like with the sound turned down?
You see lots of dreary rat race entrants looking miserable, then the RAF logo and phone number. I can't help thinking certain people will make a subconcious link between the two and go elsewhere with their career aspirations.
This latest ad campaign appears to be an even greater waste of a pay-rise than those bloody silly CD-ROMS we never got last year!
You see lots of dreary rat race entrants looking miserable, then the RAF logo and phone number. I can't help thinking certain people will make a subconcious link between the two and go elsewhere with their career aspirations.
This latest ad campaign appears to be an even greater waste of a pay-rise than those bloody silly CD-ROMS we never got last year!
Join Date: Mar 2001
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I've got a good idea for an ad:
Four blokes wearing white make-up, red noses, frizzy wigs, loud oversized cheque jackets, stripy trousers and shoes the size of flippers come into the ring in an old red and yellow jallopy with square wheels. When they stop, the radiator cap blows, the doors drop off, they fall out of the car and then proceed to run around throwing buckets of confetti overywhere. All done to the "Looney Toons" theme. The closing line would be:
"Treated like animals. Run by......."
Reichman
It's sand fever I tell ya!
[ 03 January 2002: Message edited by: Reichman ]
[ 03 January 2002: Message edited by: Reichman ]</p>
Four blokes wearing white make-up, red noses, frizzy wigs, loud oversized cheque jackets, stripy trousers and shoes the size of flippers come into the ring in an old red and yellow jallopy with square wheels. When they stop, the radiator cap blows, the doors drop off, they fall out of the car and then proceed to run around throwing buckets of confetti overywhere. All done to the "Looney Toons" theme. The closing line would be:
"Treated like animals. Run by......."
Reichman
It's sand fever I tell ya!
[ 03 January 2002: Message edited by: Reichman ]
[ 03 January 2002: Message edited by: Reichman ]</p>
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Did you see the letter which preceded the adverts? lots of guff being spoken about how the advertising standards people said that standard RAF adverts would not be palatable in the current climate. However when you see some of the stuff being put out at the moment, the message hasn't filtered thru to everybody. By the way, the Army haven't been slow to put a superior advert in the same commercial break!!
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It's just pants, saw it again, and it's still pants, and depressing into the bargain..
Here's my version, "working Day"
Dark airfield, cheery cockney sparrow wrench monkey up at sparrow-fart, making sure the kit works, cheery Flight Sgt making his lads Tea, pampered lords of the air arrive and committ aviation with lots of Top gun stuff, or ditto for an Albert crew dropping the goodies to the people who need it, or a Sea King/Puma crew, rescuing that lone Trans-atlantic lilo paddler. Punchline.."Do you want another ordinary working day?"
Above all..... exciting.... in colour and loads of noise. I want to be blown away by my RAF advertising. If they spent the money, and got the Top Gun director (forgotten his name) to do one, they'd have to nail recruitment offices doors shut.
And yes, the Army ones are better, because we show the punters what they want to see, Guns, Guns and even more Guns
Tony :0)
(Proud to hump in the boonies, with that sort of advertising behind me)
Here's my version, "working Day"
Dark airfield, cheery cockney sparrow wrench monkey up at sparrow-fart, making sure the kit works, cheery Flight Sgt making his lads Tea, pampered lords of the air arrive and committ aviation with lots of Top gun stuff, or ditto for an Albert crew dropping the goodies to the people who need it, or a Sea King/Puma crew, rescuing that lone Trans-atlantic lilo paddler. Punchline.."Do you want another ordinary working day?"
Above all..... exciting.... in colour and loads of noise. I want to be blown away by my RAF advertising. If they spent the money, and got the Top Gun director (forgotten his name) to do one, they'd have to nail recruitment offices doors shut.
And yes, the Army ones are better, because we show the punters what they want to see, Guns, Guns and even more Guns
Tony :0)
(Proud to hump in the boonies, with that sort of advertising behind me)
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So standard bombs'n'bullets adverts "aren't considered palatable" at present? By whom exactly? Probably the same tree hugging homosexual hippies who stole all the FHMs from the crew room. Surely the "present climate" is rich for the picking in terms of showing-off fast whizzy jets with bombs on and big green helicopters with large guns dangling beneath. Never has there been a more obvious opportunity to sell the "do your bit" aspect of the job; those it offends wouldn't be interested even if you showed a square-jawed aviatior being strapped in by bikini-clad totty.
To who ever re-allocated this year's pay rise to such a misrepresentative advertising campaign...apparently a well known rotary wing heavy-lift outfit have an impressive in-house CD ROM. Try and get hold of a copy. THAT is what sells the job, not some spotty twerp shovelling chips in a greasy civvie canteen.
Whoever assumed that the principle of down-selling other people's jobs in order to promote ours really is kidding themselves.
[ 04 January 2002: Message edited by: Talking Radalt ]</p>
To who ever re-allocated this year's pay rise to such a misrepresentative advertising campaign...apparently a well known rotary wing heavy-lift outfit have an impressive in-house CD ROM. Try and get hold of a copy. THAT is what sells the job, not some spotty twerp shovelling chips in a greasy civvie canteen.
Whoever assumed that the principle of down-selling other people's jobs in order to promote ours really is kidding themselves.
[ 04 January 2002: Message edited by: Talking Radalt ]</p>
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Guns and bombs work for me....
Anyone else have a local cinema showing forces ads? - went to see Lord of the Rings and had not one, not two, but three ads for the marine commandos - short and more appealing to the raw rabbit and worm eating variety of people - but 10 times more effective than the shambles the RAF put on TV.
Anyone else have a local cinema showing forces ads? - went to see Lord of the Rings and had not one, not two, but three ads for the marine commandos - short and more appealing to the raw rabbit and worm eating variety of people - but 10 times more effective than the shambles the RAF put on TV.
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Speaking as a outsider, this evening on E4 the new RAF ad was shown immediatly after an Army ad.
Thought the RAF one was for social workers until the Target appeared at the end. Mrs Fence was none too impressed either, she called it cheap.
Bit of a cock up really, time for tea and medals all round then <img src="smile.gif" border="0">
Thought the RAF one was for social workers until the Target appeared at the end. Mrs Fence was none too impressed either, she called it cheap.
Bit of a cock up really, time for tea and medals all round then <img src="smile.gif" border="0">
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The RAF really could learn a lesson or three from the RAAF, there adverts are aimed at the people of Oz, and it certainly made me pursue the application i'm following to get out the 'political-monkey' controlled outfit i'm in at present. <img src="smile.gif" border="0">
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Why dont the RAF speak to the navy guys. They seem to have the right idea about recruiting people. Went to an airshow recently where I had to politely ask the Sgt running the come and join us stall. To get his hands out of his pockets. Nice image to set.well done, As the RAF is mainly about flying why do we fill recruiting office slots mainly with blunties. Theres enough down banded aviators in admin desks jobs that would probably be much better suited
Yes, Him
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Man-On-The-Fence said:
"Bit of a cock up really, time for tea and medals all round then".
The RAF Director of Corporate* Communications has just received an MBE.
* When did it change from a Force to a Corporation then?
<img src="frown.gif" border="0">
"Bit of a cock up really, time for tea and medals all round then".
The RAF Director of Corporate* Communications has just received an MBE.
* When did it change from a Force to a Corporation then?
<img src="frown.gif" border="0">
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Personally I think it's very brave of the RAF to show the potential new recruits the life they're letting themselves in for, far less deceitful than posters of windsurfing and sunbathing <img src="tongue.gif" border="0">
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How difficult can this be???
A good video and sound track can make ANY job look punchy. From a visual perspective, we surely have just about the sexiest profession going, I cannot imagine how incredibly difficult it must have been to make such a DULL advert for such an exciting lifestyle! I recognize the contradiction that is intended but some visually stunning examples of the RAF alternative would have saved the day.
I am sure that the PR people must be looking in to see how their endeavours have been received so I have these observations:
Do not discount PPRuNers, we ARE the target audience - and a good many of us represent the SUCCESFUL few that you need to attract. It doesn't matter if the advert appeals to a bunch of unstable introverts that are unsuited to military life anyway.
Contact Impact Image Ltd - I have their number. I was recently at Warton for a brief and watched the latest BAES promotional video - lots of short clips of large bits of kit charging around to the strains of 'Don't Stop Me Now' by Queen. It was FANTASTIC! I am sure that you can imagine what sort of cool clips you can splice to Freddie belting out 'I'm a shooting-star, leaping through the sky like a tiger, defying the laws of gravity' or a face full of reheat to 'I'm burning through the night yeah, 200 degrees, that's why they call me Mr Fahrenheit, I'm travelling at the speed of light - I want to make a supersonic man out of you' - good old Freddie PC Mercury even says 'Supersonic WOMAN' the second time around! EVEN engineers looked cool in this video!!!
It doesn’t' get much better - plagiarise BAES if necessary but for goodness sake - DO BETTER!!!
A good video and sound track can make ANY job look punchy. From a visual perspective, we surely have just about the sexiest profession going, I cannot imagine how incredibly difficult it must have been to make such a DULL advert for such an exciting lifestyle! I recognize the contradiction that is intended but some visually stunning examples of the RAF alternative would have saved the day.
I am sure that the PR people must be looking in to see how their endeavours have been received so I have these observations:
Do not discount PPRuNers, we ARE the target audience - and a good many of us represent the SUCCESFUL few that you need to attract. It doesn't matter if the advert appeals to a bunch of unstable introverts that are unsuited to military life anyway.
Contact Impact Image Ltd - I have their number. I was recently at Warton for a brief and watched the latest BAES promotional video - lots of short clips of large bits of kit charging around to the strains of 'Don't Stop Me Now' by Queen. It was FANTASTIC! I am sure that you can imagine what sort of cool clips you can splice to Freddie belting out 'I'm a shooting-star, leaping through the sky like a tiger, defying the laws of gravity' or a face full of reheat to 'I'm burning through the night yeah, 200 degrees, that's why they call me Mr Fahrenheit, I'm travelling at the speed of light - I want to make a supersonic man out of you' - good old Freddie PC Mercury even says 'Supersonic WOMAN' the second time around! EVEN engineers looked cool in this video!!!
It doesn’t' get much better - plagiarise BAES if necessary but for goodness sake - DO BETTER!!!
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I was watching some random TV programe with my mates the other night, all of whom know I am in the application stage for the RAF as an Officer.
After watching this advert with them I actualy felt embaresed in front of them, mainly due to myself explaining to them on a previous date that RAF life in general is very good especialy for an officer.
As many of you have said, it totaly portrays the wrong impresion about the RAF, and looks like it is targeting drop outs and loosers, rather than sharp minded potential pilots, navs, engineers etc......
What happened to the advert where the bucnh of engineers run into an airfield to restore the lighting while a herc lands.......that was a quality advert.
In short, new advert = pants
<img src="smile.gif" border="0"> Eagle 1 <img src="smile.gif" border="0">
After watching this advert with them I actualy felt embaresed in front of them, mainly due to myself explaining to them on a previous date that RAF life in general is very good especialy for an officer.
As many of you have said, it totaly portrays the wrong impresion about the RAF, and looks like it is targeting drop outs and loosers, rather than sharp minded potential pilots, navs, engineers etc......
What happened to the advert where the bucnh of engineers run into an airfield to restore the lighting while a herc lands.......that was a quality advert.
In short, new advert = pants
<img src="smile.gif" border="0"> Eagle 1 <img src="smile.gif" border="0">