New TV Ads
I have been following this thread since the beginning and I have still yet to see one of these new adverts - can't be watching enough TV, or watching too much BBC maybe.
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something must be working...the ArmedForcesCareerCenter was MOBBED today with young guys in the AirForce line. Poor RN blokes did what was best and had a cup of ginger-ale and a good old chit-chat!
Some really inspiring commercials on this site for non-pilot roles, maybe you should ask for an extra 1%pay raise for the best ideas
SS
Some really inspiring commercials on this site for non-pilot roles, maybe you should ask for an extra 1%pay raise for the best ideas
SS
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...QRF "mobile tree" Landrover crashes through hedge near airfield boundary. Eager young Rocks tumble out. Regt SNCO jumps out of front passenger seat.
Freezeframe with caption:
"Sgt Napalm: Choreographer"
Frame unfreezes as he yell directions and points to different locations:
"You! Over by the hedge! You two! Cover that track. You! Watch our six! And get this vehicle hidden"...
Then after a couple of weeks, one final ad is slowly introduced to tie the others together...
Close up head-on shot of bloke with lots of scrambled egg on hat, large rank tabs (get the picture?)
Caption: "Group Captain Big-Cheese: Managing Director"
Camera slowly sweeps up and back. As it does so behind aforementioned Groupy we see a few Rocks, chefs, Coppers, engineers, drivers, medics, adminners all stood around an F3. As the camera pans further and further back we see increasingly more hardware, vehicles and aircraft surrounded by dozens of trade-specific personnel, the entire image not disimilar to one of those typical "The entire staff of RAF XXXXX" photographs.
Caption:
"Why work for a limited company?" <img src="tongue.gif" border="0">
[ 16 January 2002: Message edited by: Talking Radalt ]</p>
Freezeframe with caption:
"Sgt Napalm: Choreographer"
Frame unfreezes as he yell directions and points to different locations:
"You! Over by the hedge! You two! Cover that track. You! Watch our six! And get this vehicle hidden"...
Then after a couple of weeks, one final ad is slowly introduced to tie the others together...
Close up head-on shot of bloke with lots of scrambled egg on hat, large rank tabs (get the picture?)
Caption: "Group Captain Big-Cheese: Managing Director"
Camera slowly sweeps up and back. As it does so behind aforementioned Groupy we see a few Rocks, chefs, Coppers, engineers, drivers, medics, adminners all stood around an F3. As the camera pans further and further back we see increasingly more hardware, vehicles and aircraft surrounded by dozens of trade-specific personnel, the entire image not disimilar to one of those typical "The entire staff of RAF XXXXX" photographs.
Caption:
"Why work for a limited company?" <img src="tongue.gif" border="0">
[ 16 January 2002: Message edited by: Talking Radalt ]</p>
Crikey Talking Radalt - I have to say it althought others already have done so - you have a real talent there.
You have it absolutely Spot On.
Well done that man,
WWW
You have it absolutely Spot On.
Well done that man,
WWW
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Or a slightly different tack which would show all the aircraft that you possibly want to see, and yet appease those sensitive types who influenced the wishy washy thing that we've got at the moment...
Set against a backdrop of suitably stirring music...Historical footage of the Berlin Airlift... feeding the Ethiopians from the back of a Herc....winching a casualty from a trawler etc etc with a fade to black and a caption along the lines of 'And you thought that we only bomb people!!'
Set against a backdrop of suitably stirring music...Historical footage of the Berlin Airlift... feeding the Ethiopians from the back of a Herc....winching a casualty from a trawler etc etc with a fade to black and a caption along the lines of 'And you thought that we only bomb people!!'
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OK last one.....
Scene is flight planning room, clean, tidy, big modern planning desks, bright winter sun streams through the slightly tinted floor-to-ceiling windows.
Punchy-yet-enigmatic slow rock soundtrack (Could we get Robbie?)
Aircrew chappie wearing immaculate, tailored flying suit (Maybe played by George Clooney) is seen pouring over a map laid out on a table.
Every so often he leans over to a notebook and writes something; we assume it's notes referring to the route.
Next we see the map from his view point, looking directly down on it. A cup of coffee appears in mid-screen, placed on the map.
"Here's that coffee you asked for"
Cut to close up of uniformed totty (I hear Angelina Jolie is available)
".....and thanks for last night" she adds, smiling a knowing smile.
The aviator grins.
"What are you up to?" she ask inquisitively
The previously cool, collected airman appears slightly put off.
"Oh it's nothing, no one will ever take it seriously" he shrugs.
He gestures to stop her as she picks up the notebook and reads from the page...
"My Recruiting Campaign by the 'Radalt...."
Voice over (by Sir Anthony Hopkins possibly?)
"Talking Radalt; Advertising Consultant"
<img src="wink.gif" border="0"> <img src="wink.gif" border="0"> <img src="wink.gif" border="0">
Scene is flight planning room, clean, tidy, big modern planning desks, bright winter sun streams through the slightly tinted floor-to-ceiling windows.
Punchy-yet-enigmatic slow rock soundtrack (Could we get Robbie?)
Aircrew chappie wearing immaculate, tailored flying suit (Maybe played by George Clooney) is seen pouring over a map laid out on a table.
Every so often he leans over to a notebook and writes something; we assume it's notes referring to the route.
Next we see the map from his view point, looking directly down on it. A cup of coffee appears in mid-screen, placed on the map.
"Here's that coffee you asked for"
Cut to close up of uniformed totty (I hear Angelina Jolie is available)
".....and thanks for last night" she adds, smiling a knowing smile.
The aviator grins.
"What are you up to?" she ask inquisitively
The previously cool, collected airman appears slightly put off.
"Oh it's nothing, no one will ever take it seriously" he shrugs.
He gestures to stop her as she picks up the notebook and reads from the page...
"My Recruiting Campaign by the 'Radalt...."
Voice over (by Sir Anthony Hopkins possibly?)
"Talking Radalt; Advertising Consultant"
<img src="wink.gif" border="0"> <img src="wink.gif" border="0"> <img src="wink.gif" border="0">
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OK I lied, that wasn't the last one.
Magazine advert...
Full page photo of bloke tinkering with innards of large pointy jet.
Footnote reads "SAC Pratten-Whitney joined the RAF to keep vital defence assets in good running order"
Turn page; photo of bronzed PTI leading a group of sweaty wheezing aviators on a run around the peri-track
Footnote reads "So did Cpl Reebok"
Magazine advert...
Full page photo of bloke tinkering with innards of large pointy jet.
Footnote reads "SAC Pratten-Whitney joined the RAF to keep vital defence assets in good running order"
Turn page; photo of bronzed PTI leading a group of sweaty wheezing aviators on a run around the peri-track
Footnote reads "So did Cpl Reebok"
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Perhaps this thread has been so hot because it gives us a rare opportunity express pride in ourselves and in what we do? To unashamedly boast that we are the best team in the world?
An increase in our pride would give greater job satisfaction and help retention.
As for recruiting, aren't the most oversubscribed clubs (golf-, night-, gentlemens-) the ones it's hardest to get into?...
We could make it really hard to join up - lets say a 12 month process for aircrew or 6 months for a cook. Long delays could be blamed on 'security clearances' or 'backlogs in training'. We could discourage homosexuals, people with facial tattoos, piercings or long hair. Anyone who tried dope once is right out. People expecting rights for unmarried partners need not apply. Plus you have to be fit enough to survive the RAF medical system.
Then we need an ad that says "RAF. You probably aren't good enough". For TV, this could take the form of lots of cut scenes of the tedious jobs people do in Ltd Companies, to reinforce in them that this is all they're good for, followed by a roundel and the caption "We're better than you" or "We rise above the rest" or similar.
Shall I e-mail DCC (DPR) ?????
An increase in our pride would give greater job satisfaction and help retention.
As for recruiting, aren't the most oversubscribed clubs (golf-, night-, gentlemens-) the ones it's hardest to get into?...
We could make it really hard to join up - lets say a 12 month process for aircrew or 6 months for a cook. Long delays could be blamed on 'security clearances' or 'backlogs in training'. We could discourage homosexuals, people with facial tattoos, piercings or long hair. Anyone who tried dope once is right out. People expecting rights for unmarried partners need not apply. Plus you have to be fit enough to survive the RAF medical system.
Then we need an ad that says "RAF. You probably aren't good enough". For TV, this could take the form of lots of cut scenes of the tedious jobs people do in Ltd Companies, to reinforce in them that this is all they're good for, followed by a roundel and the caption "We're better than you" or "We rise above the rest" or similar.
Shall I e-mail DCC (DPR) ?????
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errrrrrrrr not unless you like big black marks in your confidential Jessie -lol
*break*
Talking m8, you are wasted in your current role, I think a tour flying mahogany bombers at MOD(PR) is called for. Some really really nice ideas there. Personally, I used to quite enjoy the press adverts , in the pre-PC days....
I remember the "18.55 express for the german Border" with an F-4 departing in the dusk, "Getting here starts with a little application", and the one that got me reaching for the application form, ironically, was an article in that fine Gentlemans magazine Mayfair
"F4 Phantom, 50% fear, 50% aviation spirit, we fly with the RAF's killer elite"
Tony
(who should have accepted Transports)
*break*
Talking m8, you are wasted in your current role, I think a tour flying mahogany bombers at MOD(PR) is called for. Some really really nice ideas there. Personally, I used to quite enjoy the press adverts , in the pre-PC days....
I remember the "18.55 express for the german Border" with an F-4 departing in the dusk, "Getting here starts with a little application", and the one that got me reaching for the application form, ironically, was an article in that fine Gentlemans magazine Mayfair
"F4 Phantom, 50% fear, 50% aviation spirit, we fly with the RAF's killer elite"
Tony
(who should have accepted Transports)
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The really ironic thing about the current advert that kicked off this thread is that the scene of an exterior of an office block (with a bridge section connecting two opposing buildings?)....
...is in my home town.
...is in my home town.
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now THIS is a good one....
Full page photo of bloke blending dinked aeroengine compressor blade.
Footnote:
"JT Stallensurge was accepted by the RAF because he's good with files"
Turn page, photo of admin totty placing folder in top drawer of cabinet:
Footnote
"So was SAC Paperclip"
Full page photo of bloke blending dinked aeroengine compressor blade.
Footnote:
"JT Stallensurge was accepted by the RAF because he's good with files"
Turn page, photo of admin totty placing folder in top drawer of cabinet:
Footnote
"So was SAC Paperclip"
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Having thought about the advert a little more i'm sure i recognise the buildings, or at least the state of them. Remind you chaps of any of the grim messes and buildings erected during the 1960's and 70's?? The ones we are still working in today, in ever decreasing condition. I think people will be misled...................
No doubt that Captain Kirk will disagree and say how the money should be spent on hospitals etc.
No doubt that Captain Kirk will disagree and say how the money should be spent on hospitals etc.
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Apparently the RAF are going to put adverts in mags such as Loaded, GQ and FHM in the next few weeks. Can't wait for more comments on this thread.
Maybe we should take a leaf out the RN's advertising campaign for aircrew - last year in Lincoln there was a poster advert for Fleet Air Arm on a bus stop outside the prison. Ex-cons or associates wanted???
Maybe this how they should be advertising for transfers as WSOps to go maritiming at HMP Kinloss!
Maybe we should take a leaf out the RN's advertising campaign for aircrew - last year in Lincoln there was a poster advert for Fleet Air Arm on a bus stop outside the prison. Ex-cons or associates wanted???
Maybe this how they should be advertising for transfers as WSOps to go maritiming at HMP Kinloss!
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I believe there are 2 types of recruitment adverts: trade specific and RAF in general. I wouldn't know how to entice anyone into, say, the catering trade so I'm not going to comment on specific targetting. However, regarding the general adverts promoting the RAF, I do believe such ads ought to display activities outside of the work place. Even an 15 yr school pupil knows that an RAF chef prepares meals. What the boy probably doesn't know is where the RAF people can be posted to in the World and what they do when they are not at work and how much money they get to spend.
I have a distant memory of an army ad showing the troops in their time off water skiing, drinking in a bar and generally having a great time in Cyprus. Everybody knows that a pongo shoots guns and drives tanks, etc. But back then not everybody knew what a great life was to be had in your own free time overseas.
I have a distant memory of an army ad showing the troops in their time off water skiing, drinking in a bar and generally having a great time in Cyprus. Everybody knows that a pongo shoots guns and drives tanks, etc. But back then not everybody knew what a great life was to be had in your own free time overseas.