New TV Ads
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I haven't seen the new ads yet as I am out of country, however, anyone remember the Army ads from a few years ago with the medical pot in Boz and the orderly lookiong into the camera saying something like "we have 30 mins of fuel left for the generator and this man is critical, the roads are closed and we need to get him evacuated....what do we do Sir?...Sir?...sir?" The tag line was something like If you think you know what do do next call this number. If you don't; don't! That was a decent ad!
But then how many of you have seen the Spam ads? All about "I did it to prove something to my high school teacher...mom...dad..Buster the dog" with pictures of little Johnny in uniform with a waving stars and stripes behind him. Things could be much, much worse.
[ 05 January 2002: Message edited by: kbf1 ]</p>
But then how many of you have seen the Spam ads? All about "I did it to prove something to my high school teacher...mom...dad..Buster the dog" with pictures of little Johnny in uniform with a waving stars and stripes behind him. Things could be much, much worse.
[ 05 January 2002: Message edited by: kbf1 ]</p>
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Of course, we're asuming this ISN'T one of those cunning two part campaigns where over the next few weeks a follow-up advert will pop up showing the alternative to Dullsville.
If they haven't thought of that yet, maybe now's the time!
If they haven't thought of that yet, maybe now's the time!
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TR
My thougts exactly. If it is part of a campaign, then they need the second part out fast before the nation goes to sleep!!
A variation on Capt Kirks theme was on those spendid Phamtom Phinale videos, various in cockpit and wingman camera shots of an F-4M blatting dowm a welsh valley to the strains of Headlong by Queen
"He used to be a man with a gun in his hand"
3G turn, kick in the burners
"Dooo diddy diddy, dooo diddy doo"
Splendid!!! <img src="cool.gif" border="0">
My thougts exactly. If it is part of a campaign, then they need the second part out fast before the nation goes to sleep!!
A variation on Capt Kirks theme was on those spendid Phamtom Phinale videos, various in cockpit and wingman camera shots of an F-4M blatting dowm a welsh valley to the strains of Headlong by Queen
"He used to be a man with a gun in his hand"
3G turn, kick in the burners
"Dooo diddy diddy, dooo diddy doo"
Splendid!!! <img src="cool.gif" border="0">
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Another waste of money.
I think I will remuster to the Army:
You get to drive around in Land Rovers in the dark.
Nick your brothers CDs.
Enjoy the company of fit young chicks.
Fight geezers in the dark.
Brilliant!!!!!
I think I will remuster to the Army:
You get to drive around in Land Rovers in the dark.
Nick your brothers CDs.
Enjoy the company of fit young chicks.
Fight geezers in the dark.
Brilliant!!!!!
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here in nz we have an ad where a woman says that she joined the airforce by accident but it is no accident that she is still there
what i want to know is how the fark do you join the airforce accidentally? <img src="confused.gif" border="0">
is this like going on a pub crawl and comming to to find yourself in uniform? <img src="confused.gif" border="0"> <img src="eek.gif" border="0"> <img src="tongue.gif" border="0">
what i want to know is how the fark do you join the airforce accidentally? <img src="confused.gif" border="0">
is this like going on a pub crawl and comming to to find yourself in uniform? <img src="confused.gif" border="0"> <img src="eek.gif" border="0"> <img src="tongue.gif" border="0">
I saw the Ad last night and it is a joke. Years ago as a kid I watched a bloke strap himself into a Lightening at an airshow and stop thousands of people in their tracks when he plugged in the burners and dissappeared into the cloud base with the earth still shaking. That is what made me join the RAF, not some PC tree hugging ad.
The stubble-chinned pony-tailed luvvies of the advertising industry would have you believe that, good or bad, if an advert is talked about then they have achieved their aim in highlighting the 'product' which they have been commissioned to sell.
This is, of course, utter self-convincing horse$hit. Because unless anyone remebers what the 'product' was, then they've utterly failed. For example - a couple of well-known ads of the past - 1. The dog, the cat and the mouse - what did that advertise? Was it Britsh Gas or the Electricity Board - or something else? No idea - I can remember the ad but not the product. 2. The scene with Richard Branson, Dickie Attenborough et al. at a Chinese restauraunt arguing over the bill - and the famous line "OK - who didn't have rice?" - what did that advertise - anyone remember?
The luvvies have failed totally in the RAF advert. I've seen the final 'pack shot' of the roundel and meaningless slogan a couple of times, but I have no idea what the rest of the ad consisted of as it was so utterly bland and boring.
What we need is short clips of LOUD, NOISY JET AEROPLANES!! intercut with other scenes of uniquely military lifestyles, a good driving musical score and a subtle pack shot with a good catchy slogan. 'Per ardua ad astra' dissolves into 'Through hardship to the stars', dissolves to "Are you up for it....?" or something as an EF turns itself inside out in full AB......
This tree-huggy cr@p sends out totally the wrong message. Whoever approved it at the place with the stupid new fluffy name for MoD PR should hang their heads in shame - after demanding our money back.....
[ 06 January 2002: Message edited by: BEagle ]</p>
This is, of course, utter self-convincing horse$hit. Because unless anyone remebers what the 'product' was, then they've utterly failed. For example - a couple of well-known ads of the past - 1. The dog, the cat and the mouse - what did that advertise? Was it Britsh Gas or the Electricity Board - or something else? No idea - I can remember the ad but not the product. 2. The scene with Richard Branson, Dickie Attenborough et al. at a Chinese restauraunt arguing over the bill - and the famous line "OK - who didn't have rice?" - what did that advertise - anyone remember?
The luvvies have failed totally in the RAF advert. I've seen the final 'pack shot' of the roundel and meaningless slogan a couple of times, but I have no idea what the rest of the ad consisted of as it was so utterly bland and boring.
What we need is short clips of LOUD, NOISY JET AEROPLANES!! intercut with other scenes of uniquely military lifestyles, a good driving musical score and a subtle pack shot with a good catchy slogan. 'Per ardua ad astra' dissolves into 'Through hardship to the stars', dissolves to "Are you up for it....?" or something as an EF turns itself inside out in full AB......
This tree-huggy cr@p sends out totally the wrong message. Whoever approved it at the place with the stupid new fluffy name for MoD PR should hang their heads in shame - after demanding our money back.....
[ 06 January 2002: Message edited by: BEagle ]</p>
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OK how about this...
(Soundtrack "If you tolerate this..." by the Manic Street Preachers)
Ever-so-slightly slow motion clip of spotty yoof bulging out of his McDonalds uniform as he shovels cold chips in to those little cardboard "chip hods" they serve them in.
He appears disinterested, sullen and fatigued, his uniform is ill fitting and inappropriate, the hours long, the rewards meagre (free Big Macs anyone?). As he leans forward to shovel yet more chips in to little cardboard hoppers, the camera catches sight of and re-focuses on the wall behind the spotty yoof. It shows a portrait of the company's figure head character, a jolly laughing fellow with a seemingly total blindness to the long suffering staff who put him where is, at the top of his profession.
The screen fades to black, RAF roundel appears with answerphone number and defunct website address.
Tag line appears:
"Had enough of working for just one clown?"
<img src="smile.gif" border="0">
(Soundtrack "If you tolerate this..." by the Manic Street Preachers)
Ever-so-slightly slow motion clip of spotty yoof bulging out of his McDonalds uniform as he shovels cold chips in to those little cardboard "chip hods" they serve them in.
He appears disinterested, sullen and fatigued, his uniform is ill fitting and inappropriate, the hours long, the rewards meagre (free Big Macs anyone?). As he leans forward to shovel yet more chips in to little cardboard hoppers, the camera catches sight of and re-focuses on the wall behind the spotty yoof. It shows a portrait of the company's figure head character, a jolly laughing fellow with a seemingly total blindness to the long suffering staff who put him where is, at the top of his profession.
The screen fades to black, RAF roundel appears with answerphone number and defunct website address.
Tag line appears:
"Had enough of working for just one clown?"
<img src="smile.gif" border="0">
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BEags
Nail, Head etc etc.
The was a piccy in a spotters mag a few months ago of an F-15E in the Welsh Valleys, it was a long distance shot of it pulling a hard turn towards the camera and all that was in view behind it was a wall of rock with the two shimmering jet exhausts running across it.
Replace that jet with the Mighty Fin and words to the effect "Royal Air Force, have you got it" or some such. and you would have a great poster campaign.
On second thoughts just buy the Mud Hen, at least its usually servicable (JOKE!!!!)
[ 06 January 2002: Message edited by: Man-on-the-fence ]</p>
Nail, Head etc etc.
The was a piccy in a spotters mag a few months ago of an F-15E in the Welsh Valleys, it was a long distance shot of it pulling a hard turn towards the camera and all that was in view behind it was a wall of rock with the two shimmering jet exhausts running across it.
Replace that jet with the Mighty Fin and words to the effect "Royal Air Force, have you got it" or some such. and you would have a great poster campaign.
On second thoughts just buy the Mud Hen, at least its usually servicable (JOKE!!!!)
[ 06 January 2002: Message edited by: Man-on-the-fence ]</p>
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Been bombarded with the bloody thing this afternoon on C4, as the RAF attempt to capture the yoof market.. FLASH TRAFFIC- IT is STILL pants.
As other people have said, maybe this is only part1, and part 2, done by Ridley Scott (Englishman) is about to amaze us.
Has anyone noticed,that the theme of the RAF advert, seems very similar to the Navy one from a year or so ago?
Obviously, the senior service sacked the pony tailed prats and got in someone who likes showing big ships and tooled up booties.
RAF we don't care, that campaign sucks, and any of us on this forum, or in the services could do a better one
Tony
(Media darling)
As other people have said, maybe this is only part1, and part 2, done by Ridley Scott (Englishman) is about to amaze us.
Has anyone noticed,that the theme of the RAF advert, seems very similar to the Navy one from a year or so ago?
Obviously, the senior service sacked the pony tailed prats and got in someone who likes showing big ships and tooled up booties.
RAF we don't care, that campaign sucks, and any of us on this forum, or in the services could do a better one
Tony
(Media darling)
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nah you got it wrong PPP.
Ridley Scott (who's brother Tony made a rather popular featurette about the US Navy in 1985, I forget the name...Top something?) is far too busy promoting his latest movie.
Has anyone else seen the trailers for "Black Hawk Down"? The US DoD even manage to make a pro-military movie out of one of their worst operations....
"A nation watched....as the unthinkable happened; Now discover the spirit and witness the courage......the world never saw"
There's a tear in my eye already!
And what did the MOD make of two mighty wokkas in Tomb Raider? Did the RAF provide ANY help to the makers of the TV versions of "Bravo Two Zero" or "The One That Got Away"?
I suppose some red tape warrior will blah on about how it "promotes the wrong kind of image" and isn't what the military exists for.
Of course, burying one's head in the sand and leaving everyone to guess that film makers get more help from civvie contract flyers creates a much more positive image.
Ridley Scott (who's brother Tony made a rather popular featurette about the US Navy in 1985, I forget the name...Top something?) is far too busy promoting his latest movie.
Has anyone else seen the trailers for "Black Hawk Down"? The US DoD even manage to make a pro-military movie out of one of their worst operations....
"A nation watched....as the unthinkable happened; Now discover the spirit and witness the courage......the world never saw"
There's a tear in my eye already!
And what did the MOD make of two mighty wokkas in Tomb Raider? Did the RAF provide ANY help to the makers of the TV versions of "Bravo Two Zero" or "The One That Got Away"?
I suppose some red tape warrior will blah on about how it "promotes the wrong kind of image" and isn't what the military exists for.
Of course, burying one's head in the sand and leaving everyone to guess that film makers get more help from civvie contract flyers creates a much more positive image.
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But then again....maybe the message that 'their airships' are trying to put across, is that the Royal Air Farce aint about flying anymore.
Why have an Air Force when the green ones fly the choppers and the wet ones fly the jets....just a thought...here's to the future!!
Why have an Air Force when the green ones fly the choppers and the wet ones fly the jets....just a thought...here's to the future!!
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The ides is that the ad shows 5 second clips of people in boring hum drum day to day civvy jobs, with the option to press 'sky TVs' red button now for information on 70 or so 'careers' in the RAF. Unfortunately, the ad people have done the boring civvy bit so well that everybody has switched off and gone to boil the proverbial kettle long before they are exhorted to press that button.
Nice idea but unfortunately it doesn't quite work. RAF corporate people did ask for comments however, so I guess that they might just be getting that round about ....now!
Nice idea but unfortunately it doesn't quite work. RAF corporate people did ask for comments however, so I guess that they might just be getting that round about ....now!
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Bring back the ad agency that came up with the plot where a stealthy group of Andy-McNab-alikes is seen through NVGs creeping up to an airfield perimeter fence "somewhere in Kosovo"; they appear to be saboteurs but when they depress what seems to be an explosives initiator the airfield is flooded with light, ATC springs in to life (yeah ok a bit far-fetched), the runway illuminates and an Albert swoops in to save the day. Tag line: "Engineers wanted: Some overseas travel involved"
More of that please.
More of that please.
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The Ad may be crap, but if it's got us lot talking about it, it's probably got civvies intrigued too. OK, perhaps for the wrong reasons, but they will remember the Royal Air Farce when it comes to leaving school.
I thinks that BBCs Watchdog should ask questions about our claim to being an unlimited company though. Ask anyone who's held a budget.
I thinks that BBCs Watchdog should ask questions about our claim to being an unlimited company though. Ask anyone who's held a budget.