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Old 1st Nov 2015, 12:36
  #21 (permalink)  
 
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This new livery represents what CX has become and perfectly identifies the imaginative management style.
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Old 1st Nov 2015, 13:33
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What about freighter?

Will those get a second class "refresh"?
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Old 1st Nov 2015, 13:34
  #23 (permalink)  
 
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Yup.

Delete the dark green and red cheatlines, move the title up a bit, a splash more green on the tail... Voila! A masterpiece in drabness and insipidity.

It'll be 15 Million dollars please.



Boy, have I chosen the wrong job...
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Old 1st Nov 2015, 14:50
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Remarked to a colleague some years ago that, if they put an eye on the brushwing, it would give it a little head.
His reply: "I wish someone would give me a little head!"
Oh, yes, he was an Australian FE so no surprises there.
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Old 1st Nov 2015, 15:02
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Woah! How many "dislikes" on Youtube already?!
Lets look at some comments (disclaimer and source: youtube)


Adam Hamada -
Quite possibly the worst and blandest livery in Asia. If this livery represents "everything we're about" then clearly it's not much. What has happened to you Cathay? This livery is a disgrace to the Cathay name. Now that's a livery I do NOT look forward to seeing on the A350.


TheAudiR8Fan
this is a disappointing livery for us CX fans and loyalists, and now with the talks of 10 abreast in economy on the 77W, the company is going to loose many loyal customers if it goes down this steep slope. CX was always my first choice to fly if I could, but that position won't last long if this is the new direction the company is going, don't compete with low level north american airlines, it's pathetic, compete with SQ and offer your customers a good experience


Will Miyazaki
Cut the cost of catering, tweaked Marco Polo club status rules, and now this dull livery. Congrats Cathay, you do look like a LCC.


DocDamage2Pro
First of all this livery is not a original design it is a modified version of the Early 2000's livery of PIA (Pakistan International Airline) and secondly it is too plane and very uncreative.



Hmm... what do you think? Agree to them?
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Old 1st Nov 2015, 15:36
  #26 (permalink)  
 
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It really looks like a wet leased aircraft with old CX paint but with new CX brushwing sticker and titles at the front. Its just out of place
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Old 1st Nov 2015, 16:44
  #27 (permalink)  
 
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It looks as though CX has accepted that it is no longer a premium career and has no intentions of trying to compete against the likes of SQ and the ME3. Perhaps the design is intended to look more appealing to the Mainland Chinese whom the Swires are hoping will buy the airline.
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Old 1st Nov 2015, 18:02
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Obviously whoever was in previously in charge of fuel hedging was given the job of selecting a new paint scheme.

To make sure his decision was well researched he collaborated with the person in charge of the original herringbone business class seats and of course the clamshell economy seat guy.
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Old 1st Nov 2015, 21:24
  #29 (permalink)  
 
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PIA- Pakistan International Airlines !!! Brilliant.

I thought the design looked familiar. I just couldnt put my finger on it.
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Old 1st Nov 2015, 23:26
  #30 (permalink)  
 
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What's different?
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Old 2nd Nov 2015, 01:01
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Wonder if these harsh criticisms will make it into the next CX World.
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Old 2nd Nov 2015, 01:36
  #32 (permalink)  
 
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In the very early 60's green was introduced, and it was a proper British racing green not some paintshop concoction of leftovers that has been used in various shades since the mid 60's.

For my money this was the best of what has been a pretty ordinary portfolio.

http://www.airliners.net/photo/Catha...71eb604c76fdbd
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Old 2nd Nov 2015, 01:49
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Turkmenistan Airlines?

I think it's closer to Turkmenistan Airlines.

But I do have to wonder why they had to change it at all if it is going to be so similar. Unless they are competing with China Eastern for most boring brand refresh in the history of aviation.

They should have hired the chappies from S7 for a real 're-do'.
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Old 2nd Nov 2015, 02:02
  #34 (permalink)  
 
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They should have hired people from JAL if they wanted a boring livery. (JAL's tail logo isn't boring, but the airplane overall is. White paint plus title sticker and logo sticker on the tail fin)
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Old 2nd Nov 2015, 02:56
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I shudder to think how much they paid for the revamp, But then let's rather waste money on paint than fixing the pain that the staff ain't feeling .
Another brilliant idea .

If they had used their brains and put the logo design out for competition to anyone in HK with a prize of say $5 million there would have been a Ton of serious ideas and I'm sure someone could have come up with a better idea than the one they have decided to use
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Old 2nd Nov 2015, 04:22
  #36 (permalink)  
 
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Cool

for your info, there is no additional paint cost. a/c will be painted during scheduled maintenance as normal and the fleet will be completed in around 5 years time.
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Old 2nd Nov 2015, 05:21
  #37 (permalink)  
 
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I bet they paid a 'feng shui' man to make sure that it wouldn't bring bad 'ju-ju'.
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Old 2nd Nov 2015, 05:32
  #38 (permalink)  
 
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For my two-pennies worth - I quite like it because it is minimalist and clean. (Keeping the aircraft looking 'clean' will be entirely another matter...)
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Old 2nd Nov 2015, 05:51
  #39 (permalink)  
 
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Will be no harder trying to keep this clean than the current scheme since the fuselages are essentially the same. They seem to manage to keep the Dragonair planes relatively clean (Mostly) and they are even more white.
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Old 2nd Nov 2015, 06:37
  #40 (permalink)  
 
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It does look like Pakistan!! Well so much for being innovators in the industry we do just try and accomplish everything the cheapest way possible.
Funny when I read the financial results in Sept and the directors said they were disappointed with their front end loading I said what!!!! Really,, all flight and cabin crew have been telling you how bad our FOOD quality is and never enough so your full fare pass in Business class don't get their choice. How many times have people complained to me about that while I wait for the toilet!! Oh then the wine where a pax tells me he wouldn't give that to a friend , or the entertainment which feels like a B movie showcase!!! Or how about most long haul will do a la carte service for Business class but with us you have to have breaky at 7 at night because we say so!!!
Time to start innovating again because your bean counters are bleeding this place dry!!! We were known for service and quality which is gone and you are now losing all the front end traffic. We use to fill F and J class first then Y but now our bean counters have created the opposite!!
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