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-   -   Ryanair-11 (https://www.pprune.org/airlines-airports-routes/637193-ryanair-11-a.html)

racedo 11th Feb 2021 17:05


A brand in Marketing speak is something that has value to what the customer is requiring.

In Finance terms a brand is something that has value, so bundled up together it could be sold.

A business need to be either number 1 or 2 in their market or they are just a product. Definition of what market is, remains the key.

toledoashley 12th Feb 2021 06:25

The original premise for the multi-brand approach was IAG. MOL liked the way the individual airlines within the group were allowed to compete against each other for resources, which he saw as a way of possibly reducing cost.

rotorwills 12th Feb 2021 08:33


Marketing and brand are separate entities. They are connected of course but still their functions are not the same. Not that I want to go down this route.

The Ryanair brand is of the most recognisable but not held in high regards as can be seen by the customer reviews and lists produced over the decades, in fact it comes out at the bottom of many.

I was sat in a sauna a year or two ago and the talk was European holidays and fights. One guy said he would never fly Ryanair, and was denigrating them. I just mentioned that if they, FR , had a flight from A to B and was cheaper would he book FR, well he replied he would use them.

This was a real situation, not a story. It illustrates to me that no matter what the majority of customers will choose the airline that has the route and the reasonable price he will take it.

Horses for courses, Ryan have a pretty extensive stable and their threatening further expansion, must be a concern for other aviation companies.

LTNman 11th Mar 2021 19:29

Ryanair rolls out a travel wallet that I doubt would be recognised by any country.

adfly 11th Mar 2021 21:21

Cheer up! It appears to just be a useful way of storing PCR/antibody test results and potential vaccine certificates. I personally think it is a good and forward thinking idea - benefits everyone involved in the process.

southside bobby 16th Mar 2021 10:54

Ryanair extend their zero charge flight change policy for all bookings made before 30.6.21

Bookings enabled to be changed twice with nil charge until the end of Oct. this year.

southside bobby 16th Mar 2021 12:01

A second B738 for Ryanair UK in the form of G-RUKB reg 10.3.21 transferred from Ryanair Buzz SP-.

CCFAIRPORT 30th Mar 2021 17:27

New base : Zagreb with 2 based A/C
12 new routes
Charleroi 3pw
Dortmund 2 pw
Frankfurt Hahn 3 pw
Gothenburg 3 pw
Karlsruhe 3 pw
London Stansted 7 pw
Memmingen 2 pw
Milano Bergamo 4 pw
Paris Beauvais 2 pw
Podgorica 2 pw
Rome Champino 3 pw
Oslo Torp 2 pw

mariofly12 1st Apr 2021 00:22

Last week FR announced 3 new seasonal bases in Greece, CFU,RHO,CHQ..But 2 of them are re-launches essentially..46 new routes, in addition to the already existing..




southside bobby 1st Apr 2021 10:28

`8200 moves a step closer with FAA certification yesterday with EASA approval within a few working days.

Skipness One Foxtrot 4th Apr 2021 00:41

Anyone know what EI-SEV stands for, ref the lone B737-700?
It's out of sequence and as the company trainer, I am betting "SEV" means something?

OzzyOzBorn 4th Apr 2021 01:11

SEV = SEVen Hundred Series (B73G) ???

Skipness One Foxtrot 4th Apr 2021 16:44

Ahh could be! Should have twigged that, thanks.

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