Not so sure. There's money in Edinburgh! When BMI were struggling it was the GLA route they axed not EDI. I think it's one of those markets that expands with capacity.

In the last three months of operation the route averaged around 5,500 pax. The best month on the route achieved 6,873 pax, which is not that far from Loganair filling each and every aircraft for a month. And then add on those traveling to and from Stornoway.

Of course, there are no guarantees, and it may take a little time, but if they get the pricing right, Loganair could have a real winner on their hands.

Remember that a through ticket from London to Shetland currently costs about £300-, unless you have an overnight break in EDI or abz

There are a couple of subscription-based online tools out there, aimed at airports, airlines and industry analysts, which estimate route yields based on sampling available fares over a period of time and making assumptions about the booking profiles. Their results are by no means 100% accurate but the fact that a good number of subscribers continue to pay their not insubstantial fees suggests that they are not entirely useless either.

One of the well-established such tools estimates that during 2018 the average one-way yield between GLA and SEN was a bit shy of £30. (This isn't precise - maybe in reality it was £25, maybe it was £35, though only Stobart/flybe knows, but based on that imprecise data I'd bet that it wasn't £50!). Unfortunately even if Loganair fills every seat on every flight at that price, they won't come close to making money. Fuel alone for the sector is likely to be over £1000 (or £20/seat) and nav charges will be over £600 (£12/seat). So they will need to achieve far better yields, and the jet product will certainly help those yields, but I don't know if it'll be enough. I wish them well, I really do (especially for the Stornoway-London link, which as 01475 says would be transformative for the local economy), but I wouldn't be betting on the profitability of these routes. If in a year's time I am proven wrong, I'll be happy to eat humble pie.

If it was only £30 then that explains why the route was pulled. Even Ryanair's costs are around £50 per pax.

The Loganair GLA-SEN-GLA service will not be a like-for-like replacement for the Stobart/Flybe service. Low frequency always prevented the Stobart service from being very useful for business travellers in either direction whereas 3 x daily on Loganair ticks that box and should result in a higher yield.

BA *just about* make high end domestic work on EDI-LON but not even sure if I would argue the Glasgow Shuttle fits that bill nowadays. There are not plenty of premium routes, go count the ones you'd call money makers, you know, at flybe :(
Flybe are on their knees partly due to the weakness of UK domestic aviation, Eastern continue to contract. The only real money makers are high volume routes, low volume high value is barely seen outside of er....Loganair! You can't seriously point at the loss making car crash that is the flybe / Eastern business model and say that's the way to go. Added to the fact that the company flying the very same aircraft last week just went bust because low volume regional flying is a bottomless pit of losses for most operators.

My actual concern here is I remember what happened last time Loganair did this and it didn't end well.

flight times and a question
 

I was wondering if someone would please answer a couple of questions for me, having read various posts , following the new 'Stornoway- Sen ' route, and that perhaps, Sumburgh or even Kirkwall as I saw was suggested on either this or another forum .

Anyway ref Stornoway, what are the flight times likely to be , it must be easily over an hour .

And can Sumburgh , which would be the next ' logical route ' , especially with all that Oil business , plus the positive effects of inbound tourism. could the Runway at Sumburgh support an ERJ45 ?

. Stornoway is clearly long enough , as Ryanair if anyone recalls tried to get a base there .I read that it was stopped by the Airport?.

Anyway I ask about Sumburgh as obviously it could handle an Embraer 170 ( could it handle a 175 ( I thought Stobart have them ).
Just I was always under the impression the E13/45 was not as runway effecient as the new ' E Jets '.
Also is the direct link from Manchester to Stornoway still running .

It would be a real boost to the local economy if it was .
I'm surprised they don't get more ' inbound flights , ( tourist flights - that offer tickets to locals).
I believe this is common in Eire and NQY And Exeter ?.

Sorry for the different questions but not being in the know about the subject, but having spent a lot of time on Lewis , this could be the start of more to come .
As not everyone relishes spending an age driving to ullapool and suffering the crossing of the Minch , no matter how good the new Calmac vessel is !.

Thank you, very interesting , is that even safe to have an aircraft land minus reversers .
I'm no pilot but what of the Scenario, especially on Lewis with a wetter climate.
Plus as id said , I'm pretty sure it was mentioned about Sumburgh ( I'm assuming a 190/5 could get in there , as I was under the impression like many aircraft designs there is ac' short field package ' not to mention , Vagar was taking 737's before the extended runway. ( YouTube video for proof somewhere).

Anyway back to topic no reversers and what if the runway was soaked and high winds.
Surley just brakes alone would potentially cause a skid? Unless it's grooved and I can't see it being grooved at Stornoway as I think ( would have to check , but pretty sure it's as long if not longer than the likes of HUY, which takes 757's. Indeed years back a German 747 had to land there in an emergency .

But even so to disable a major safety system does not sound right.

Are you sure there was a B747 in HUY as I don`t think runway is anywhere near long enough

When the Loganair CEO visited Shetland last year he told them that the ERJ's could not operate from Sumburgh and they would be getting ATR's to replace the Saab's. It looks like the runways are too short, I think especially for take off's. There are no leading edge slats on the wings.
SYY used to be 7595ft on 18-36 but this seems to have been shortened to around 7200ft. I remember reading about the large aircraft doing the emergency landing. I don't think it was a 747 but they had to get the passengers off with the ambulift. It may have been a 767, https://www.pprune.org/archive/index.php/t-1796.html

And you certainly don't want to run off the end of the Sumburgh runway, as both ends were extended into the sea.

Both Stornaway and Sumburgh have grooved runways.