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-   -   Monarch - 3 (https://www.pprune.org/airlines-airports-routes/476064-monarch-3-a.html)

EI-BUD 27th Sep 2014 10:14

Monarch
 
I commend the staff for accepting the 30% pay cut. However, I cannot see what point of difference that Monarch can bring to the table. As the article rightly points out, the customer compares prices typically with EasyJet and Ryanair. Monarch will never achieve the economies of scale that either of those cost leaders can, and as a result aiming to play in the same space as these 2 comes at a price.

I believe that a strategy for Monarch has to be on that these other 2 can not easily penetrate, eg like Jet2 with their Jet2 holidays brand which really drives a difference and protects them to quite an extent against easyJet and Ryanair.

Sadly, in aviation if you don't have a sustainable competitive advantage or a niche you have the odds stacked against you. The strategy outlined by the article suggests , focus on sun routes with more sustainable costs, neither of which is niche or a sustainable competitive advantage.

ericlday 27th Sep 2014 10:36

Keep the Ltn - Tfs route going this winter now that Ryanair have withdrawn.

sparkie320 30th Sep 2014 13:39

Monarch Bases
 
Not sure if this is the right place to post this
so sorry if in wrong bit

I have just started a little project on working out where each aircraft in the fleet are operating from on a daily basies using info from Flight Rader and tracking the flights, not sure is this info is accurt
i,m looking at September 1st-7th on each aircraft if anyone has any info to add
G-MARA changed at some point from LGW-BHX cant find the details on the flights operated to carry out the change
G-OZBT went from EMA-BHX
G-ZBAH went from LBA-BHX around about the 4th Sep
if i can have the flights operated would be most kind so can log it on the sheet
from October i plan to have each flight, each aircraft operates on a daily basies, how good is the info from Flight Rader are there any other sites that i could obtain this info far short of wrtting to Monarch who i would guess not give out this sort of info
One thing i noticed is they seem to change bases on route for example fly BHX-TFS-LGW what hapens to the crew do they stay on the aircraft they departed UK from or do they change aircraft as well so that they get back to there original base departed from

Notice that G-OZBG & G-OZBK not flown couple of days, are these at Luton base undergoing maintance, which i like to find out on some log as well

Yes sorry this is long and winded but sometime like to sit down and find out the other side of airline operations

Facelookbovvered 30th Sep 2014 16:09

This outfit buying Monarch are opportunist/venture capitalist, we have a distressed owner that wants rid (fact) a well known brand (fact) moving into a market they don't know (fact) from a market they did know (fact) they have presented the employee's with a business plan that cuts their T&C"s by 30% in the vain hope that it will save the airline, it won't, it just allows the owners to sell/transfer the business to GB in a certain condition.

Monarch will loose a stack of cash over the winter (fact) and pilots (fact)

If i was running GB (not ZB ) i would line up a sale for MAEL and slots at LGW and pocket the money, i would not piss it into the wind trying to take on the likes of EZ/FR/DY these people are ordering/have aircraft on order in the magnitude of 100's not 30 aircraft, from what i hear DY plan to have 30 aircraft at LGW alone in 5 years plus BHX & MAN Easy have 40 in LGW now.

This looks like bmi all over again, but this time the owner isn't standing behind them, the DOT (trade not transport) should launch an immediate enquiry into transfer pricing between Monarch and its oversea's owners especially if the PFP is going to pick up the tab........

qwertyuiop 30th Sep 2014 18:22

Or put another way.

Monarch make plenty of money on some routes and a loss on others.
Chop the loss making routes and stick to what they do well.

Stop paying extortionate rates to MAEL.

Stop paying extortionate rates for aircraft leases.

Pay below market rates for crew. (Not too happy about that!!).

Monarch is a profitable airline that has been used to subsidise other areas of the group.

INeedTheFull90 30th Sep 2014 18:43

Momarch a profitable airline? Then why did they have to go begging to the Family for her another bailout? MAEL ais the only profitable part of the Monarch group.

qwertyuiop 30th Sep 2014 19:17

I'm not going to spend ages on here debating.

InNeed.
Simply put, MAEL charge MAL way over the market rate for engineering services and support (as Facelookbovered says-FACT). You will have to ask the shareholders/senior management why they chose to do it this way.
Why are the leasing rates significantly higher than they should be. Maybe it suited the shareholders.
Do your own research as to why!

INeedTheFull90 30th Sep 2014 19:27

That must be a relief for those potentially facing the axe. All the airline needs to do is separate from the rest of the group, and they'll print money and relocate their HQ next to a river that flows with the finest whiskey. Everyone's happy.

LNIDA 1st Oct 2014 10:41

The CAA have just extended Monarch's ATOL licence for a further 3 weeks until the 24th of October to allow it to trade whilst it completes its sale to new owners

This could get very messy very quickly, more FR rescue flights .....

This must be hurting confidence & bookings

pabloc 1st Oct 2014 10:52

Youre loving this LNIDA :\

Skipness One Echo 1st Oct 2014 12:01


The CAA have just extended Monarch's ATOL licence for a further 3 weeks until the 24th of October to allow it to trade whilst it completes its sale to new owners
What's the background to this? There's a context I am missing.....

toledoashley 1st Oct 2014 12:10

ATOL licences are always renewed on the 1st October.

RHINO 1st Oct 2014 12:31

This is housekeeping to tidy up with the new owners.

New T2 Office 1st Oct 2014 13:10

LNIDA writes:


The CAA have just granted Monarch an extension to its licence until the 24th of October 2014 by which time it 'hopes' to complete its sale, if not ?????:sad:

and also writes on another thread (why 2 posts on different threads I wonder?):rolleyes::rolleyes::


"This must be hurting confidence & bookings"



Sorry to disappoint you LNIDA, but its not 'hurting' confidence or bookings at all..........as RHINO eludes to, just normal housekeeping!

Did Monarch dismiss you in a former life?? :bored::bored:

Just wondering thats all

Shed-on-a-Pole 1st Oct 2014 13:48

LN- is the registration prefix for Norway. And a person from this country is known as a Norwegian.

Certain carriers would stand to do very nicely from difficulties at MON.

Pure coincidence, surely???!!!

compton3bravo 1st Oct 2014 16:39

I am a bit worried about LN-IDA - of course he maybe the PR spokesperson for a certain Norwegian airline? If things do not turn out as he hopes and we all hope that Monarch pull through - there again he might be pining for the fjords!

LNIDA 1st Oct 2014 18:19

Come on guys grow up
 
Some off you have had your head in the sand or worse for the past 12 months over the state of Monarch, living in this bubble of 'di family' will sort it.

You have watched an airline announce redundancies, with botched PR, spend 9 months evaluating the CS,NG & Neo, with a decision by Xmas 2013, Easter 2014 and finally a MOI at the airshow, all shortly before closing EMA, culling long haul, culling T&C's culling Pensions, culling staff, culling the fleet ,they announced to the trade 3 weeks ago that they expected to conclude a deal with GB by the end of September, well that came and went, er yesterday and it wasn't a Sunday.......


When they say that PWc are on standby, they don't mean their on standby to be called out if some is sick !!, they are on standby in case this deal doesn't go through to put Monarch into administration, i truly hope it doesn't come to this, lets hope this deal is done quickly, put simply if this isn't done by month end, it will likely be over.

ZeBedie 1st Oct 2014 18:30


i truly hope it doesn't come to this
You've been asked before and I make no apology for asking again. Please stop with the false concern - it makes me want to puke.

LNIDA 1st Oct 2014 18:43

ZeBedie
 
Puke all you like

I have nothing to gain from Monarch going under or lose from their rescue, i have been made redundant several times so i know what it feels like, so i will not comment again on this matter, but he that is blind cannot see the future.

RHINO 1st Oct 2014 19:01

LNIDA,

your LAST post was your best post:ok:


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