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Monarch - 3

Old 23rd Feb 2014, 15:35
  #1881 (permalink)  
 
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Portland in Maine in the far NE of the USA has an international airport
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Old 23rd Feb 2014, 16:01
  #1882 (permalink)  
 
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Probably Portsmouth New Hampshire, just north of Boston. MON have used it before for tech stops.
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Old 23rd Feb 2014, 16:22
  #1883 (permalink)  
 
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The LBA-SFB flight is scheduled to fly via YVT, Buffalo Narrows airport in Canada, Leaving LBA at 19.15 GMT and arriving at 0640 GMT in SFB.
........looked at the airport stats and although the info I picked up is of the most reliable source, I think the airport code used is wrong and should be YYT, St John.
The reason of my doubt is the length of the runway.
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Old 23rd Feb 2014, 17:50
  #1884 (permalink)  
 
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Originally Posted by on time all the time
I think the airport code used is wrong and should be YYT, St John.
You are correct. The flight is operated on a B752 and the timings are as follows:

05/04/14 LBA/YYT 1915/0035
06/04/14 YYT/SFB 0135/0640

11/04/14 SFB/PSM 1840/2125
11/04/14 PSM/LBA 2225/0435

(NB. All times are GMT)
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Old 23rd Feb 2014, 23:11
  #1885 (permalink)  
 
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5th of April LBA, not a good day!!

Historically the 5th of April will either be snow closed or 100m in FG BHX would have been a far safer bet!, but after this non winter who knows?
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Old 24th Feb 2014, 05:50
  #1886 (permalink)  
 
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OK I've just seen a Monarch Aircraft preparing a Flight to Orlando on 5th April 2014 for Ant & Dec's Saturday Night Takeaway
Who pays for that lot?
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Old 24th Feb 2014, 06:59
  #1887 (permalink)  
 
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Which 757 is it and there is also one in the hangar at Man.
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Old 24th Feb 2014, 09:56
  #1888 (permalink)  
 
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Prime time advertising for MON?
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Old 24th Feb 2014, 16:57
  #1889 (permalink)  
 
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Monarch will gain lots of e.mail addresses for future marketing blasts as a result of this sweepstake, plus (presumably) numerous Faceplant 'likes' to push up their rating on search engines. And Saturday evening primetime TV exposure. Sounds like a good deal to me.
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Old 24th Feb 2014, 17:27
  #1890 (permalink)  
 
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Unless, like me, you steer clear of anything to do with Britains least talented,but thoroughly irritating, duo
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Old 24th Feb 2014, 21:17
  #1891 (permalink)  
 
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No, no you are invited to enter the sweepstake purely as a customer of Monarch no need to apply via the TV show. :-)
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Old 24th Feb 2014, 21:51
  #1892 (permalink)  
 
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Don't see the point???

Monarch are already very well known in the UK, in part because they have been around so long, but despite this they are half the size of Jet2, so Monarch already punch above the weight.......

They have a aged customer profile, but so do Ant & Dec (or PJ & Duncan) as they were known when Monarch customers thought they were hip.......

Farewell flights & celeb shows are no serious business strategy for taking on Jet2 in the North & Midlands & Norwegian in LGW, talk bout the squeezed middle, what Monarch need are new aircraft in numbers, not a couple likely lads from the North East, where MON presence is close to invisible
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Old 24th Feb 2014, 22:55
  #1893 (permalink)  
 
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Sorry, you're saying Monarch at 6,000,000+ pax are half the size of Jet2 at 5,000,000? I think you're looking at fleet size, where Monarch carry that figure with 36 aircraft whereas Jet2 have 50.... I think perhaps your role as Norwegian's PR officer means you might not know the British Public quite as well as you believe. Now let's get ready to rhumble Are Norwegian really so dismissive of anyone over 30?
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Old 25th Feb 2014, 09:24
  #1894 (permalink)  
 
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Skipness one echo

That exactly my point when i say they(Monarch) already punch above their weight,but Jet2 grew at 27% in 2011 & 13% in 2012, meanwhile Monarch grew at just 2.4% & 6.2% over the same period. Monarch of course have wide body aircraft and that helps, but i think the final figures for 2013 will show Monarch at +9% closer to 7m so its going in the right direction, but more importantly they are now profitable

A high profile TV program may help reinforce brand awareness amongst current customers, but i don't see people going,wow that looks great lets give Monarch a try either, TV audiences according to BARB are continuing to trend lower this year and the historic trend if for watched hours to fall away significantly as the weather warms up, we are already well past the peak booking period for this summer, this show would have been better planned in the run up to Xmas, but then Ant & Dec wouldn't have had time for this filler to their income stream.

Norwegian are virtually unknown outside the London area, but already have 10% of LGW traffic (passengers) which i think would put them at 3.4m a year from just LGW so clearly they understand the British public and how to reach them.

Hopefully the new Monarch aircraft order will put them into a long term growth trajectory.

Love the new hangar BTW nice smell of fresh paint inside
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Old 25th Feb 2014, 11:57
  #1895 (permalink)  
 
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On a more serious note, a friend of mine who travels regularly to Tenerife says that Monarch cabin crew told him, that they have recently been re trained by the company that trained the `volunteers` at the London Olympics and the onboard service was excellent. He is now looking to use them regularly. My son has just returned from the Middle East on a Mod trooper flight, using the A330 and confirmed that the CC were outstanding

Maybe thats their strategy, but are using them in August,and Jet 2 in May, so will see
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Old 25th Feb 2014, 14:40
  #1896 (permalink)  
 
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Marketing Strategies for the Social Media Era

"Farewell flights & celeb shows are no serious business strategy "

Hmmm. Well let's take a closer look at that. Cost-effective marketing in the modern era has required companies to engage the public via new social media platforms and embrace e.mail as a means of interacting with potential customers. The challenge presented by this is that contact with prospective new customers must be established BEFORE such communication can take place.

In the case of an airline such as Monarch, e.mail addresses are generally known for customers who have previously made bookings online. Subject to customer consent to receive e.mails, regular marketing newsletters can then be distributed to these contacts. However, the problem here is that the reservoir of e.mail addresses on file consists largely of existing customers who are broadly aware of the company offerings already. In order to reach potential new customers, the reservoir of e.mail addresses must be expanded to include contacts who have had no previous dealings with Monarch. This is easier said than done.

This initiative with a primetime TV show will provide Monarch with a very large pool of new contacts competition entrants must supply e.mail / Faceplant details as part of the entry criteria. It is then up to Monarch to use this data effectively. Note that Faceplant 'likes' also promote company visibility on search engines.

So how will this promotion work for Monarch? Well firstly, let's all be clear about one thing. Some of us may wish the world to know that we wouldn't be seen dead watching [specified 'mass market' TV entertainment show]. Well, that's just fine. We each have our own individual viewing tastes. I personally don't watch any soaps, but I would be foolish to infer that such shows do not reach massive and loyal audiences. Ant and Dec's variety formula transmitted in the prime Saturday teatime slot attracts millions of loyal viewers. For Monarch, the benefit from direct brand exposure on the show is just the start. And don't be fooled by Ant and Dec's Geordie credentials they have national appeal and recognition.

Naysayers may argue that viewers will not say, "wow that looks great let's give Monarch a try." They can argue that viewers will probably have heard of Monarch already. Such arguments miss the point. How many of those viewers know exactly where Monarch fly to and from? How much their fares cost? When there are special promotions on? Which new destinations are being launched? Well, once their contact details have been harvested from all the competition entries, Monarch has the opportunity to communicate all these things via their regular e.blast newsletters. And a proportion of those new contacts are likely to become future customers as a result. Which is the whole point of marketing, isn't it? The value of seeing the Monarch product demonstrated on a primetime TV show is just the start.

Touching upon LNIDA's reference to Monarch's farewell flights, I'm not sure these constituted a marketing initiative as such. The A300 farewell flight was a product for which there was an identified niche demand from aircraft enthusiasts. Whilst I have no access to Monarch's books, I suspect that this popular initiative would have been self-financing. Such flights are a net benefit to Monarch's image, but not central to marketing efforts.

Of course, in the end the quality of Monarch's e.mail / social media communications will determine the success (or otherwise) of the 'Saturday Night Takeaway' promotion over months and years to come. I regularly monitor marketing e.mails from several airlines (yes, sad I know!) and in my opinion Monarch's are amongst the best. They inform, they engage (competitions, win-a-flight promos), they are region specific (usually promoting flights from the appropriate departure airport), they highlight special offers. E.mail newsletters cost remarkably little to distribute and can be a great generator of new bookings.

Amongst leisure travel companies, Monarch are the masters of e.mail communication. Their e.mails are as good as Thomson's* efforts are dreadful. It is not enough to have a pool of e.mail addresses and bombard them with irrelevant rubbish Monarch's e.mails read like a magazine index and encourage readers to click on interesting links / articles and spend time reading them. They are very professionally put together. Customers will be less inclined to 'unsubscribe'. This establishes a very cheap and reliable long-term communication channel between Monarch's customer base and the marketing department. Attracting customers to commit to these communications IS a serious business strategy.

[*Explanatory note: In contrast to Monarch, Thomson's e.mail blasts are a case study in how to utterly waste a great marketing opportunity. I eventually 'unsubscribed' in exasperation, doubting whether Thomson would ever get their e.mail promotions right. Month after month of offers departing Doncaster Airport e.mailed to customers with Greater Manchester postcodes but a distinct absence of ex-MAN deals (to the same destinations) which might actually have been of interest and lead to new bookings. Other PPRuNe contributors advised similar debacles in their own postcode areas, with offers distributed to them exclusively available from the wrong geographical region. Yes, I'm aware of the argument that afew (but very few) uninformed punters may be lured into booking an unsuitable product (once) no way to build loyalty once those customers realise they've been duped! Far better to match the right product with the right customer at the outset and build a long-term relationship based on trust. Good long-term marketing should ALWAYS promote a product that the customer is well-suited to buy (and will then choose to repeat-purchase regularly) rather than an inappropriate one which some office suit is struggling to shift on the day. A deceived / dissatisfied customer may not return to the company and will tell many friends of their dissatisfaction. Thomson could learn a great deal from the Monarch e.mail promotional communications.]

Good luck to Monarch with the 'Saturday Night Takeaway' promotion. A bold and very smart initiative. I will monitor its progress with interest.
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Old 25th Feb 2014, 14:49
  #1897 (permalink)  
 
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A bit of brand awareness is important, BA's brand positioning in terms of the London Olympics means it got the Number One spot in Superbrands this week.
British Airways tops UK brand rankings - Telegraph
This is also off the back of a TV campaign with old fashioned pilots and aeroplanes. Monarch have survived this long by doing what they do in their own space and not going Hell for leather for growth. (also, owners with deep pockets) Jet2s growth will mature in the medium term whereas Norwegians business model is predicated on others failing (hello SAS!, still there btw), union busting, staff based in Bangkok and aircraft registered under a flag of convenience. Monarch as you say are unknown in the North East, as well as Scotland nowadays. They are mainstream and niche at the same time, aiming to be the carrier of choice on any route they're on.

Ahhh now I understand the attention from NAS
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Old 25th Feb 2014, 16:47
  #1898 (permalink)  
 
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Re: the pleasure flights comment - G-OJMR will be positioning LGW-BHX anyway for its EoL check, so why not fill it up with 300+ pax and make a bit of dosh out of it, rather than run it empty?
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Old 25th Feb 2014, 22:12
  #1899 (permalink)  
 
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Shed on a pole

Interesting, if rather long post..........but, whilst people in the industry might go ah yes nice e mail add (and Monarch are ok in this regard) many will just go delete-delete-delete, because we are all bombarded with this stuff.

BA olympic add campaign was refreshing and different, but again they were already well known, but very London Centric in terms of flights,

Lets see how it pans out for Monarch, they clearly understand the need to refresh their product (and many of their aircraft) and if the cabin crew are put on a charm course great, the biggest complaint I hear about Monarch is don't give a toss cabin crew, poor leg room/ seat comfort and delays, although their OTP is much improved this past year.

Thomson's e mails might lack finesse, but their on board product is streets ahead of Monarch in my experience and I have flown both recently.

The good news for all is that the race to the bottom in customer service standards appears to be over for most airline and that is positive
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Old 26th Feb 2014, 07:11
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CABIN CREW

Having flown with Monarch for over 40 years I have never come across any problems with cabin crew attitudes. I totally agree about the leg room and comfort of some seats though.
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