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OXFORD/KIDLINGTON

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Old 26th Jun 2013, 17:57
  #421 (permalink)  
 
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For May 2013
OXF-EDI 948 pax
OXF-DUB 519 pax

Sounds like they are now doing slightly better than OLT Express...

Last edited by davidjohnson6; 30th Jun 2013 at 23:14. Reason: Add May CAA stats
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Old 13th Jul 2013, 18:37
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Shock, horror - who'd have guessed?

London Oxford (Kidlington) Airport EGTK/OXF - London Oxford Airport News & Press Releases - Latest News
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Old 13th Jul 2013, 19:30
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... no surprise, but I'm glad they are doing it in an orderly way.
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Old 13th Jul 2013, 22:59
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Airline business 101: you can't develop a new route with minimal marketing. Odd some companies have yet to learn this lesson.
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Old 14th Jul 2013, 06:21
  #425 (permalink)  
 
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It wasn't helped by the fact that Oxford Airport markets itself as a London airport and not a Cotswold airport. I would have thought that not a single passenger on any of these flights went to or came from London.

The airport will be exploring all avenues to replace the carrier with another operator at the earliest opportunity.
Yes I bet other airlines are just queuing up to throw money away.

Last edited by LTNman; 14th Jul 2013 at 15:37.
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Old 14th Jul 2013, 15:13
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Trouble is there already is a Cotswold Airport (Kemble) so that wouldn't help. Just marketing itself as Oxford Airport should be enough (it's the 5th most popular UK city for international visitors).
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Old 15th Jul 2013, 05:23
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Top 20 Most Popular UK Cities for International Visitors

•1 - London
•2 - Edinburgh
•3 - Manchester
•4 - Birmingham
•5 - Glasgow
•6 - Liverpool
•7 - Bristol
•8 - Oxford
•9 - Cambridge
•10 - Cardiff
•11 - Brighton
•12 - Newcastle-upon-Tyne
•13 - Leeds
•14 - York
•15 - Inverness
•16 - Bath
•17 - Nottingham
•18 - Reading
•19 - Aberdeen
•20 - Chester

Even as 8th most popular do many of those international visitors hail from Scotland and/or Ireland?
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Old 15th Jul 2013, 08:16
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Are these visitors solely visiting Oxford, or merely making the short trip from london as part of a bigger visit?
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Old 15th Jul 2013, 08:35
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Even as 8th most popular do many of those international visitors hail from Scotland and/or Ireland?
I don't think Alex Salmond has declared independence quite yet!

Last edited by Groundloop; 15th Jul 2013 at 08:35.
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Old 15th Jul 2013, 09:38
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More creative marketing, a.k.a. bull, from Oxford Airport:

As the nearest airport to the Silverstone race track, Oxford
Ahem, from the AA routeplanner:

EGBV to Turweston/EGBT (3,002ft rwy) 8.4 miles (shorter across the fields)
EGBV to Northampton/Sywell (4,160ft rwy) 25.7 miles
EGBV to Cranfield Airport (5,902ft rwy) 26.8 miles
EGBV to Oxford Airport (5,092ft rwy) 26.8 miles
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Old 15th Jul 2013, 11:41
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....and how many Easyjets could you get out of those first two fields...?
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Old 15th Jul 2013, 11:55
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....and how many Easyjets could you get out of those first two fields...?
And precisely how many loaded A319's can you get in/out of LONDON/Oxford and precisely how many orange A319's turn up for the British Grand Prix anyway?
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Old 15th Jul 2013, 12:05
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The last time I checked, neither Turweston nor Northampton have had commercial passenger service available to the general public for a very long time - I very much doubt they are capable of handling commercial passenger aircraft on a regular basis.

Minoan may not be around for much longer, but Oxford does have normal commercial scheduled passenger flights. If Cranfield and Oxford are, as you say, equidistant from Silverstone, then it seems fair for Oxford to claim to be the nearest airport to Silverstone.
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Old 15th Jul 2013, 12:26
  #434 (permalink)  
 
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David,

We're talking about corporate/business jet/prop traffic for the British Grand Prix, Turweston even has a fleet of 4x4's to whizz the punters across the fields to Silverstone Circuit:



And I'm curious wherever the suggestion of A319, orange or otherwise, operations in/out of Kidlington came from?
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Old 15th Jul 2013, 16:33
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that would be brilliant - market yourself on the basis of a 4 day show at Silverstone every summer when the area is jammed solid anyway...........

better to try and build some regional packages including trips to the Cotswolds and Stratford etc - or even bucket & spade trips for all the people who live around the city

but I suspect the market is just too small for a regular service
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Old 16th Jul 2013, 12:09
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CAA stats

Perhaps an academic exercise, but for June 2013
OXF-EDI 1188 pax
OXF-DUB 567 pax

I think Minoan flew to Edinburgh double daily on weekdays and single daily on Sundays in June before the schedule chaged at the start of July - please correct me if I'm wrong. On that basis, the OXF-EDI load factor would be about 26 %
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Old 16th Jul 2013, 13:22
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I actually find those figures very impressive considering that there was next to no marketing or awareness of Minoan even existing in Oxford. Most people I spoke to didn't have a clue that you could fly to EDI or DUB from OXF.

To me these figures suggest that should an established airline try these routes, particularly EDI, they could probably make them work. I believe the rest of the routes that Minoan originally announced (MUC, AMS etc) don't have a hope in hell of working though.

Loganair on EDI and Aer Arann on DUB would probably be just the ticket. Maybe even bmi regional on the EDI route, good market for a 135?

Last edited by EMB-145LR; 16th Jul 2013 at 13:23.
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Old 16th Jul 2013, 14:14
  #438 (permalink)  
 
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Yes, but what was the yield, what silly prices were they selling these routes for just to get bums on seats?
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Old 16th Jul 2013, 14:58
  #439 (permalink)  
 
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Whenever I looked, I found it hard to find anything under £100 one way. Every so often I'd see one of their £51 promotional fares, but they seemed to be harder and harder to find as time went on.
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Old 17th Jul 2013, 16:37
  #440 (permalink)  
 
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Not sure if this has been picked up on yet but Minoan Air is suspending operations from the Oxford from the 5 th August
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