new easJet base at TRN
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new easJet base at TRN
yesterday easy announced a new TRN flight out of LTN.
Today in the local press it was actually announced that easy will soon base 4 a/c at TRN, adding Paris-Orly, Dortmund, Berlin, Madrid and other not yet disclosed destinations.
An agremeent in this respect, according to the article, has been signed between easy and the Turin Airport Authority.
It is also my understanding that both easy and MOL are looking at the Italian market with great attention ...arrivederci Alitalia.
Today in the local press it was actually announced that easy will soon base 4 a/c at TRN, adding Paris-Orly, Dortmund, Berlin, Madrid and other not yet disclosed destinations.
An agremeent in this respect, according to the article, has been signed between easy and the Turin Airport Authority.
It is also my understanding that both easy and MOL are looking at the Italian market with great attention ...arrivederci Alitalia.
No announcement internally of a new base in Turin therefore I doubt its been decided. Dozens of airports on the continent are all at any one time talking to easyJet about becoming a base.
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Switzerland would make more sence at this moment as Alitalia recently got a cash injection from the Italian government.
easyJet and Germanwings are rumoured to be close to stricking a deal for basing aircraft in BSL and Ryanair is rumoured to be looking into flying to GVA“s new low cost terminal.
Swiss(air) on the other hand is threatening to completely pull out of GVA and BSL which will pave the way for easyJet Switzerland (TopSwiss) to further expand in the Swiss market. Swiss(air) is (like Alitalia) begging the government for yet another cash bailout as financial reserves are dwindling fast.
My guess: Swiss(air) will further downsize, focus on ZRH (the center of the Universe!) while leaving BSL and GVA up for grabs for the LoCo“s.
easyJet and Germanwings are rumoured to be close to stricking a deal for basing aircraft in BSL and Ryanair is rumoured to be looking into flying to GVA“s new low cost terminal.
Swiss(air) on the other hand is threatening to completely pull out of GVA and BSL which will pave the way for easyJet Switzerland (TopSwiss) to further expand in the Swiss market. Swiss(air) is (like Alitalia) begging the government for yet another cash bailout as financial reserves are dwindling fast.
My guess: Swiss(air) will further downsize, focus on ZRH (the center of the Universe!) while leaving BSL and GVA up for grabs for the LoCo“s.
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The article was published today over 5 columns in the local section of La Stampa, daily Turin's newspaper. La Stampa is controlled by FIAT Group, never publish gossips and generally has "deep throats" all over around here. Too many details were written down by the non-specialised journalist, and I belive that this can be true also for the following, among others, reasons:
- LoCos presence at TRN is limited to RYR (2xSTN, 1xGRO daily W2004 schedule)
- underused terminal building which is undergoing a further expansion (ready for Feb 2006 Winter Olympic Games)
- airport without slots problems
- catchment aerea of over 2.5 mio
- expansion at LIN for easyJet very difficult
- expansion at BLQ difficult, more LoCos there and smaller catchment area
- BGY is a RYR terriitory
- CIA is a RYR territory
- VCE is a Volareweb territory and plenty of carriers there
- TSF is a RYR territory and next to VCE
- NAP overcrowded, too far south and less wealthy people in the area
so to play in the Italian arena, might be that TRN ...is the only or the easiest opportunity, and for the orange people is also important to act before MOL does it.
Robert Vesco
I share your guess that ZRH is the centre of the (Swiss) Universe and that GVA (with the new terminal) and BSL will be also good choices for easyJet
As far AZ is concerned, they are cash strapped, in the second half of september they will get a 400mio euro loan guaranteed by the State that shall be repaid after six months or rolled over for another 6 months and the repaid. They will never have the money to do it, they should go private to do it but where are the investors? My guess is that AZ will go, hopefully and finally, belly up in 2005. It will be such a big bloodbath, social mess, etc. than even MOL has not imagined. It might be that they will try to split AZ in two or more companies, to have other Italian airlines (all of them in bad financial situation) take over routes form AZ, ecc. but the outcome will not change. The sooner, the better, we cannot afford to have AZ around anymore.
The article was published today over 5 columns in the local section of La Stampa, daily Turin's newspaper. La Stampa is controlled by FIAT Group, never publish gossips and generally has "deep throats" all over around here. Too many details were written down by the non-specialised journalist, and I belive that this can be true also for the following, among others, reasons:
- LoCos presence at TRN is limited to RYR (2xSTN, 1xGRO daily W2004 schedule)
- underused terminal building which is undergoing a further expansion (ready for Feb 2006 Winter Olympic Games)
- airport without slots problems
- catchment aerea of over 2.5 mio
- expansion at LIN for easyJet very difficult
- expansion at BLQ difficult, more LoCos there and smaller catchment area
- BGY is a RYR terriitory
- CIA is a RYR territory
- VCE is a Volareweb territory and plenty of carriers there
- TSF is a RYR territory and next to VCE
- NAP overcrowded, too far south and less wealthy people in the area
so to play in the Italian arena, might be that TRN ...is the only or the easiest opportunity, and for the orange people is also important to act before MOL does it.
Robert Vesco
I share your guess that ZRH is the centre of the (Swiss) Universe and that GVA (with the new terminal) and BSL will be also good choices for easyJet
As far AZ is concerned, they are cash strapped, in the second half of september they will get a 400mio euro loan guaranteed by the State that shall be repaid after six months or rolled over for another 6 months and the repaid. They will never have the money to do it, they should go private to do it but where are the investors? My guess is that AZ will go, hopefully and finally, belly up in 2005. It will be such a big bloodbath, social mess, etc. than even MOL has not imagined. It might be that they will try to split AZ in two or more companies, to have other Italian airlines (all of them in bad financial situation) take over routes form AZ, ecc. but the outcome will not change. The sooner, the better, we cannot afford to have AZ around anymore.
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Come on iceman, be realistic.
It's just a press gossip, like the Ryanair base in Pisa or in Luebeck or just to stay within Easyjet house the "imminent" base in Malaga and Spanish domestic flights. Newspapers have been talked about it for at least 2 years, but nothing happened.
The reason why TRN couldn't support a LoCo base is easy. Small catchment aerea (2.5m could be called small. Just some data of others Ezy new bases: SXF > 5m; DTM>7m all within 90 minutes).
Low turistic attractions (just winter) and small business traffic.
Just for your information FR has huge difficult to fill one daily to London STN in the summer with a good yield.
It's just a press gossip, like the Ryanair base in Pisa or in Luebeck or just to stay within Easyjet house the "imminent" base in Malaga and Spanish domestic flights. Newspapers have been talked about it for at least 2 years, but nothing happened.
The reason why TRN couldn't support a LoCo base is easy. Small catchment aerea (2.5m could be called small. Just some data of others Ezy new bases: SXF > 5m; DTM>7m all within 90 minutes).
Low turistic attractions (just winter) and small business traffic.
Just for your information FR has huge difficult to fill one daily to London STN in the summer with a good yield.
Not having any information whatsoever I have to agree that Turin hardly looks like an easyJet base. In France they went for Paris, in Germany Berlin and the Rhine Valley. Big capital, industrial, wealthy central locations.
Given that the company has only just announced a service to the place I think opening a base there is a long way away. I could well be wrong of course, I often am.
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Given that the company has only just announced a service to the place I think opening a base there is a long way away. I could well be wrong of course, I often am.
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easyJet have also announced the following expansion of it's european route network:
STN- Valencia from 3rd November - 1 flight per day
STN- Almeria from 11th November - 1 flight per day
BRS- Madrid from 31st October - 1 flight per day
SXF- Bratislava from 25th November - 2 flights per day
LTN- Bratislava from 8th December - 1 flight per day
LTN- Turnin from 13th October - 1 flight per day
STN- Valencia from 3rd November - 1 flight per day
STN- Almeria from 11th November - 1 flight per day
BRS- Madrid from 31st October - 1 flight per day
SXF- Bratislava from 25th November - 2 flights per day
LTN- Bratislava from 8th December - 1 flight per day
LTN- Turnin from 13th October - 1 flight per day
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Despite the new German bases and rumors of new bases all around Europe I'm still thinking the Easyjet target is Paris Orly. They have tried for 3 years to get new and more slots, but they were forced to split operation between ORY and CDG.
I keep my attention on this airport as future EZY large expansion.
I keep my attention on this airport as future EZY large expansion.
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FlyLowCost
we will see.
My job takes me to read very carefully not only the small prints, but also between the lines and be more than realistic.
In this case, I decided to post the topic after having made the following considerations (in italic the Italian original text):
1) easyJet and SAGAT (Turin Airport Authority) made a joint press release on a common headed paper. Sorry they made available only an italian version as .doc here:
easyJet new route TRN-LTN
2) The header reads as follow: "Announced the first easyJet flight from Turin International Airport. Destination London Luton" Annunciato il primo volo easyJet dall'Aeroporto Internazionale di Torino. Destinazione Londra Luton
3) The sub-header reads as follows: "Turin airport will be the sixt Italian airport of easyJet. Additional routes to be announced in the coming months" (Lo scalo torinese diventerą il sesto aeroporto italiano servito da easyJet. In arrivo altre rotte nei prossimi mesi)
4) Statement by Yannis Capodistrias, marketing manager Italy easyJet: " ...I am sure that in the future we will able to announce more big news for the piedmontese passengers" ...sono sicuro che in futuro potremo annunciare altre grandi novitą per tutti i passeggeri piemontesi"
5) Statement by Marco Morriale, Director SAGAT: "The new London Luton service is the firs result of a structured agreement, the first one of this type in Italy, between SAGAT and the English airline that in the following months will enable piedmontese passengers and foreign tourists to make use of a series of low-cost flights to the major European city capitals" Il nuovo collegamento con Londra Luton č il primo risultato di un accordo strutturato, e primo del suo genere in Italia, fra SAGAT e il vettore inglese che permetterą nei prossimi mesi ai viaggiatori piemontesi e ai visitatori stranieri di usufruire di una serie di collegamenti a basso costo per le principali capitali europee"
Do you think they have made bad use of words for four times in the same joint press release? I do not think so, and I believe what is left to the gossip simply are the names of the airports that easyJet will serve from TRN.
TRN catchment area: 2.5m is considering 30' radius. If you go to 90' you have a good 6m (Italian driving style of course
)
With reference to the FR service from STN during the summer they suffer of a drop of the ex UK traffic. In any event, I do not believe that easyJet is so stupid to enter the Turin-London mkt if there is not enough pax for them with BA and FR already flying.
As far as turistic attractions are concerned, there are a lot of them, not only in winter time. The problem is that the resorts are not very well known. For example, ex UK if you want to go to the Maggiore Lake (both Italian and Swiss side) you are by far better off to land in TRN than in BGY or LIN (LoCos do not go to MXP), an easy 60'-70' drive and avoiding the Milan's orbital motorway (worse than M25, believe me).
The real big challenge for the Piedmont and Turin Tourism Authorities will than be to promote their tresaures. In this respect, because all of us like good food and wines, may I suggest to all PPRuner to discover the Piedmont Region, the worldwide capital of wines, and as easyJet begins its flights on Oct 13th, 2004, to came down to Turin and take part to the "Salone del Gusto" , the Slowfood association mega event of quality enogastronomy Oct 21-25, 2004 (be prepared to get an hotel room far away from Turin, might be even in Milan!).
For the wine aficionados, but food might be even better (have you ever heard about "agnolotti" ?) two more links, but make use of Google and you will discover 1001 more reasons to come over to Piedmont:
LangheRoeroFood, the biggest tourist guide of the two worldwide capitals of wine
Turismo in Langa virtual tours on-line
P.S.: make sure that at least the driver has tasted pure water only
we will see.
My job takes me to read very carefully not only the small prints, but also between the lines and be more than realistic.
In this case, I decided to post the topic after having made the following considerations (in italic the Italian original text):
1) easyJet and SAGAT (Turin Airport Authority) made a joint press release on a common headed paper. Sorry they made available only an italian version as .doc here:
easyJet new route TRN-LTN
2) The header reads as follow: "Announced the first easyJet flight from Turin International Airport. Destination London Luton" Annunciato il primo volo easyJet dall'Aeroporto Internazionale di Torino. Destinazione Londra Luton
3) The sub-header reads as follows: "Turin airport will be the sixt Italian airport of easyJet. Additional routes to be announced in the coming months" (Lo scalo torinese diventerą il sesto aeroporto italiano servito da easyJet. In arrivo altre rotte nei prossimi mesi)
4) Statement by Yannis Capodistrias, marketing manager Italy easyJet: " ...I am sure that in the future we will able to announce more big news for the piedmontese passengers" ...sono sicuro che in futuro potremo annunciare altre grandi novitą per tutti i passeggeri piemontesi"
5) Statement by Marco Morriale, Director SAGAT: "The new London Luton service is the firs result of a structured agreement, the first one of this type in Italy, between SAGAT and the English airline that in the following months will enable piedmontese passengers and foreign tourists to make use of a series of low-cost flights to the major European city capitals" Il nuovo collegamento con Londra Luton č il primo risultato di un accordo strutturato, e primo del suo genere in Italia, fra SAGAT e il vettore inglese che permetterą nei prossimi mesi ai viaggiatori piemontesi e ai visitatori stranieri di usufruire di una serie di collegamenti a basso costo per le principali capitali europee"
Do you think they have made bad use of words for four times in the same joint press release? I do not think so, and I believe what is left to the gossip simply are the names of the airports that easyJet will serve from TRN.
TRN catchment area: 2.5m is considering 30' radius. If you go to 90' you have a good 6m (Italian driving style of course
)With reference to the FR service from STN during the summer they suffer of a drop of the ex UK traffic. In any event, I do not believe that easyJet is so stupid to enter the Turin-London mkt if there is not enough pax for them with BA and FR already flying.
As far as turistic attractions are concerned, there are a lot of them, not only in winter time. The problem is that the resorts are not very well known. For example, ex UK if you want to go to the Maggiore Lake (both Italian and Swiss side) you are by far better off to land in TRN than in BGY or LIN (LoCos do not go to MXP), an easy 60'-70' drive and avoiding the Milan's orbital motorway (worse than M25, believe me).
The real big challenge for the Piedmont and Turin Tourism Authorities will than be to promote their tresaures. In this respect, because all of us like good food and wines, may I suggest to all PPRuner to discover the Piedmont Region, the worldwide capital of wines, and as easyJet begins its flights on Oct 13th, 2004, to came down to Turin and take part to the "Salone del Gusto" , the Slowfood association mega event of quality enogastronomy Oct 21-25, 2004 (be prepared to get an hotel room far away from Turin, might be even in Milan!).
For the wine aficionados, but food might be even better (have you ever heard about "agnolotti" ?) two more links, but make use of Google and you will discover 1001 more reasons to come over to Piedmont:
LangheRoeroFood, the biggest tourist guide of the two worldwide capitals of wine
Turismo in Langa virtual tours on-line
P.S.: make sure that at least the driver has tasted pure water only
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iceman,
The airports/routes you mention are already eJ bases. So no I dont think Turin will be a base. Ever.
Nice has 30+ departures a day and it still isnt a base.
The airports/routes you mention are already eJ bases. So no I dont think Turin will be a base. Ever.
Nice has 30+ departures a day and it still isnt a base.
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so, better not to use the word "base".
Let's say: up to four a/c will (possibly) overnight in TRN in 2005.
SAGAT - Turin Airport Authority was unavailable for further comments on the subject.
Gossips (at this stage) are that easy is considering to start domestic flights out of TRN as well. I reagard this a remote possibility, but if they put up 4 a/c, who knows?
In any event here in the Bel Paese passengers are hoping that easy and RYR will start domestic flights asap, and offer additional European flts, actually the soonest the better ...
Bye bye Alitalia, Volare, etc.
Let's say: up to four a/c will (possibly) overnight in TRN in 2005.
SAGAT - Turin Airport Authority was unavailable for further comments on the subject.
Gossips (at this stage) are that easy is considering to start domestic flights out of TRN as well. I reagard this a remote possibility, but if they put up 4 a/c, who knows?
In any event here in the Bel Paese passengers are hoping that easy and RYR will start domestic flights asap, and offer additional European flts, actually the soonest the better ...
Bye bye Alitalia, Volare, etc.
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In any event here in the Bel Paese passengers are hoping that easy and RYR will start domestic flights asap, and offer additional European flts, actually the soonest the better ...
I don't think Italians hoping Easyjet or Ryanair to start domestic flights.
Like passengers all around the world they only wish to pay less for their tickets.
If I'm not wrong now from Turin all the domestic destinations could be reach by 2/3 airlines (including AZ via FCO). That's helped to lower the medium fares ex TRN on all domestic routes.
In my opinion there will be an overcapacity problems next winter. Just for my record I checked AP, IG and AZ fares from TRN to CTA and I found from September one way fares excluding taxes and charges from 29. That's what I call a low cost fares. Considering by train it costs you more and it takes age.
I don't think Italians hoping Easyjet or Ryanair to start domestic flights.
Like passengers all around the world they only wish to pay less for their tickets.
If I'm not wrong now from Turin all the domestic destinations could be reach by 2/3 airlines (including AZ via FCO). That's helped to lower the medium fares ex TRN on all domestic routes.
In my opinion there will be an overcapacity problems next winter. Just for my record I checked AP, IG and AZ fares from TRN to CTA and I found from September one way fares excluding taxes and charges from 29. That's what I call a low cost fares. Considering by train it costs you more and it takes age.
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Remember that Bratislava doubles up as Vienna, as they are very close together and currently there is only Sky Europe from STN serving these cities on a low cost basis from the London area. I think it will be a tester for EZY, but I believe it will build up to a successful route. They may need to double that frequency to get the business pax.
