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Michael O'Leary - "only four airlines will survive"....

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Michael O'Leary - "only four airlines will survive"....

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Old 3rd Nov 2008, 15:30
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Michael O'Leary - "only four airlines will survive"....

...and surprise, surprise he tips his own to be one of the lucky ones.

So - soon just BA, AF, Lufths and good ol' Ryanair will be left in Europe. Which surpriseses me 'cos I thought Easy, BMI, Jet2 were doing just fine, and those are just the British locos.

Is this more bleating from this self-publicist or reasonable predictions from a man in-the-know?

(source Sky News, which may of course be twisting things).
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Old 3rd Nov 2008, 15:34
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Well I suppose we can put BMI in the Lufthansa folder now, along with Austrian Arrows, Swiss, Brussels Air and soon to be SAS!

One down, how many more to go?
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Old 3rd Nov 2008, 15:41
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He is causing mischief by causing worry to those who are thinking of booking flights on airlines other than Ryanair by announcing on BBC breakfast at 730am that 5 airlines would go bust in the next 6 weeks. On Sky news at 8.15am, he then increased the number to 8.

Blatant advertising.
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Old 3rd Nov 2008, 15:44
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Michael O'Leary 's motive in spreading the word like that is to engineer a loss of confidence resulting in people not paying for bookings with the airlines concerned, thus damaging the cash flow of the airlines concerned, and triggering a rapid slide into bankruptcy.

It's a deliberate, classic and very effective tactic, so long as it does not backfire.

Which it won't; Ryanair has huge reserves, augmented by the large financial benefit derived from Boeing's problems.
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Old 3rd Nov 2008, 16:00
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My thoughts exactly no sponsor and Capot. He is merely creating hype to unsettle pax and steer them in his direction - underhand publicity.
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Old 3rd Nov 2008, 16:03
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In fact, just the sort of tactics that BA et al used to get rid of Fred Laker.
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Old 3rd Nov 2008, 16:20
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In fact, just the sort of tactics that BA et al used to get rid of Fred Laker.
Except this time, it won't work!
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Old 3rd Nov 2008, 16:27
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What an arrogant, conceited piece of work this guy comes across as. Just getting too big for his boots, altogether.

I just hope he has egg on his face in the not too distant future.
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Old 3rd Nov 2008, 16:29
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I agree, he is almost as arrogant as Lord King was but not quite.
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Old 3rd Nov 2008, 16:42
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Everyone else will go bust !

I believe the technical term for this kind of marketing is FUD - 'Fear, Uncertainty and Doubt', a specific form of a more general 'Appeal to fear'

I think the term was first coined in 1975 with IBM persuading people 'Nobody ever got fired for buying IBM equipment' and spread from there

Fear, uncertainty and doubt - Wikipedia, the free encyclopedia

Appeal to fear - Wikipedia, the free encyclopedia
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Old 3rd Nov 2008, 16:55
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Fear & uncertainty are indeed powerful marketing techniques. It's more than proven it's worth for religion over the centuries and it's clearly evident in the latter stages of the current US election campaign.
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Old 3rd Nov 2008, 17:07
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BMI were never loco, they were rubbish but never loco
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Old 3rd Nov 2008, 17:10
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It's funny how he's the one saying that his is the only airline that's financial stable and how he's the only one thats going to still be here etc etc.
What he fails to point out is that his is the only airline that's laying people off (in the region of 600 i believe if previous posters have been correct ) - putting staff and crew on unpaid leave, grounding 20 aircraft, closing down bases and routes everywhere if he cant get his own way and get everything he wants for free and this morning it was reported that Ryanair have reported a loss of 46% on there profits for the last quarter where as the airline I work has reported a record profit along with the likes of Jet2 and several other airline's.
So something does not quite add up here ! - if anything it looks more like his own airline is the one suffering the most and would be the most likley one to fail.
Sure would be good to see that smug smile wiped off his face.
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Old 3rd Nov 2008, 17:12
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RYANAIR TO OFFER £8 TRANSATLANTIC SH*TFEST - The Daily Mash
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Old 3rd Nov 2008, 18:13
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Whispering Giant, all the actions you describe seem to point to a company battening down the hatches for a storm - which FR can do because of their hard nosed (and heard hearted, I agree) approach to business. However, this probably means they will survive ahead of others. Also be careful of comparisons - you don't name your airline or 'others' but Jet2's report was for Jan - Jun, FRs report is Apr - Sep a period which did not include easter this year and also a period when the price of jet juice hit the rafters. In addition, FRs share price rose today so it can't be all bad; there's a lot less emotion there regarding MOL than on here...
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Old 3rd Nov 2008, 18:33
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2Planks...

I am less sure... the market price movements are based very much on sentiment, and that sentiment may be as much about the movements in the overall market as they are about individual shares... remember that the FTSE is dominated by a number of very major players, particularly the big energy companies, and when their shares go up, the others get dragged up with them… and vice versa…

And then… apropos to FUD… indeed, also well known in the tech world... where it's usually sown by competitors when a new product or operating system is due out. In other words, change and newness are dangerous -- best to stick with what hasn't worked before because who knows, some day it just might work.

Current global politics, anyone?
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Old 3rd Nov 2008, 18:54
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Methinks he doth protest too much...

Any cr*p airline will do badly in time of crisis.
Seem to remember Airtours/Mytravel having huge cash reserves months before the real figures were revealed.

How many times has this dwarf predicted a blood bath and always Jersey Euro at the top of his list? Must be his biggest rival. Now they announce record profits while O'shortone concentrates on filling seats at all costs. Has he no plan B?

If FR are the only LOCO left not only will I eat my hat and his (no doubt very short) shorts but I will take the train.
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Old 3rd Nov 2008, 18:57
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Gonna take stab in the dark and guess that Whispering Giant works for FlyBe. I also have a friend that works for them and indeed, they are in a good position but also they have the control of the majority of the UK domestic market outside of London so they'll probably survive also. Jet2 have money coming in from other directions other than just pax with their freight etc. MOL is way off the mark and we all know this. It's just scare tactics for the public. I like the way he left out it's biggest competitor, easyJet. What does he think is gonna happen to them? Does he think they'll just disappear? I think not. MOL is just talking crap but hey, the public don't know the full extent of it unfortunately
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Old 3rd Nov 2008, 19:13
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With Lufthansa on LHR's doorstep and RYAN..whatever going to cross the bigger pond, BA are in for some competition.
 
Old 3rd Nov 2008, 19:15
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Every time the idiot BBC trot Mikey-the-Pikey in front of their Breakfast TV cameras, he comes up with yet more free advertising for his tawdry little operation. Why don't they cut just him off as soon as he opens his yap to tout his latest too-good-to-be-true hores$hit?


His Transatlantic strategy hinges on being able to pick up long range aircraft at rock-bottom prices from either Airbus or Boeing. Both of whom he claimed have 'collapsing order books' at the moment. I'm sure that comment will impress them both......

Hopefully neither manufacturer will lower their standards to deal with O'Leary in this market.
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