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Thread: Michael O'Leary - "only four airlines will survive"....
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Old 3rd Nov 2008, 16:42
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davidjohnson6
 
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Everyone else will go bust !
I believe the technical term for this kind of marketing is FUD - 'Fear, Uncertainty and Doubt', a specific form of a more general 'Appeal to fear'

I think the term was first coined in 1975 with IBM persuading people 'Nobody ever got fired for buying IBM equipment' and spread from there

Fear, uncertainty and doubt - Wikipedia, the free encyclopedia

Appeal to fear - Wikipedia, the free encyclopedia
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