An airline whose name has more than 2 or 3 syllables sounds utterly contrived. EasyJet, RyanAir, Virgin, BA, Brymon, buzz are all easy enough - but bmiBritmidlandish or whatever the stupid luvvy name for BM now is.....

This utterly daft new name will only help the pony-tailed designer-stubble idiots who dream up such stupid names to come up with more drivel - like 'My Little Airline' or whatever and they'll think that they're succesful only because people are talking about 'their brand' - even if it's to say it's just rubbish.

Plus it sounds as though their flights would be packed with screaming kids. No thanks!!

[ 20 January 2002: Message edited by: BEagle ]</p>

C'mon, BEagle.
You don't really think it will stay as all that gobbledygook when BMI has caught on ? <img src="wink.gif" border="0"> <img src="wink.gif" border="0">

Ladies & Gentlemen, WHO REALLY CARES WHAT IT'S CALLED? Most important thing is it's a new airline with low prices, but probably not low costs! And it will compete. So what? Isn't that what they all do?

Ringwayman,

How much does an A330 cost every day it sits on the ground gathering dust?

LittleBlue,

The bigs boys in low frills Europe will tear your little bmibaby apart in the press, why? Because the can!! They have the money for it. Apart from that I hope you make money and keep people in a job, but incorparating the bmi name into a low frills airline is not going to do you any favours.

Lets all see how this pans out!

"How much does a 330 cost?"

Depends on the terms and conditions you got from Airbus, doesn't it? And how much SAS committed themselves to paying if they ended the contract early.

Incidentally, bmi/British Midland has managed to run charter operations with a pretty separate identity over the last ten years to my knowledge and the branding problems have not been too great.

[ 20 January 2002: Message edited by: Exile from Groggs ]</p>

airbourne

The A330 is being used sporadically for adhoc charters and will be used to start the long haul out of LHR shortly. In the meantime the 4th A330 has a while before it is delivered.

As to the future of bmi, they saw the demise of Air Europe, Dan and a number of lesser airlines both in UK and other European countries - including yours! They will be around for quite a while to come.

Anne

PS I like your Irish spell checker &lt; <img src="wink.gif" border="0">

Nice to see we've reached the level of maturity at prune where we dont have to correct spelling mistakes!! <img src="mad.gif" border="0">

Hey!, I hope it works for them, I just think another low frills airlines in an ever tight market is not a great idea.

The SAS A330 contract was on a "power by the hour" basis. Now that we are not using it... we are not paying for it. If we were, it would be parked in CPH!

"The A330 is being used for ad-hoc charters" mmmm... with 1 engine removed?

Well back to the earlier bit of the thread here at Rimmer News this afternonn across my desk came an invitation to the bmibaby launch on Wednesday - apparently includes a karioke competition - but limited to songs with 'baby' in them. Could be scouting for new jingles I suppose. :)