Any idea where the crews are coming from, are they going to 'post' crews from BMI? Or is it new jobs, we could do with some good news.

Can`t wait to make some crank calls when the telephone reservation system is up and running. Surely they won`t answer the phone "hello, be my baby and how can I help you." Bart`s dream come true.!

What a ridiculous and stupid name this is!! If they are shooting themselves in the foot here, then mainly with that name.

OK all you music buffs, the Ronettes did the original but am I right in thinking the Bay City Rollers did a cover version? (I'm just thinking ahead for the ads).

The crews won't wear hats it will be bonnets. <img src="rolleyes.gif" border="0"> <img src="rolleyes.gif" border="0"> <img src="rolleyes.gif" border="0">

"Will that be a rusk with your milk sir"

woof

Are you not thinking of Bye Bye Baby by Bay City Rollers - maybe that will be go's response!!

STAGNATION POINT

If the crews don't wear hats they must be the 146 crews who have just been laid off from BeMI Regional!

I think it's cool! Good luck to you all - I love it. <img src="wink.gif" border="0">

brabazon

Yes on reflection you're absolutely right, just as well me thinks.

Gaza, you're absolutely right. I already know which song will faeture BMIbaby's commercials.

It's "Be My Baby" from The Ronetts If you look at the lyrics I can some some very good marketing potential. Moreover the catchy chorus..

(Be my be my baby) Be my little baby
(I want it only say) Say you'll be my darling
(Be my be my baby) Be my baby now
(I want it only say) Ooh, ohh, ohh, oh

..will be an excellent marketing tool.

BTW for the rest of the lyrics see

<a href="http://mujweb.cz/kultura/dirtydancing/lyrics.html#bemybaby" target="_blank">http://mujweb.cz/kultura/dirtydancing/lyrics.html#bemybaby</a>

Heads Up !!!

Whilst one can be certain that the BMI marketing boyz are all blowing each others trumpets over the name that they've cum up with, it may turn out to be a bit premature, i.e. you had better get their spelling just right (e.g. don't spell it as it sounds) lest you get delivered to something far more 'entertaining' !!! <img src="redface.gif" border="0">

That said, let me take this opportunity to say thanks to BMI for this inadvertent top-link ! :)

Ps. Mrs Snodgrass, from staff-travel, has not been quite the same since ! <img src="eek.gif" border="0">

I think it's a pretty funky name!
Good luck bmi babes! <img src="cool.gif" border="0">

Lets leave Go out of this one. I dont think Ryanair and Easyjet are just going to let them go on their merry way!! Like 2 bullies in the playgrond there gonna punish them!!

Personally I dont think the last 12 months for BMI have been that good, firstly the luke warm reception to the name change, then nearly new A330s in storage, and now this 'everyone else is doing so why dont we' low frills airline! The next 12 months is going to be difficult for many, especially British Midland.

..Just how do you think Easyjet and Ryanair are going to punish us??
What a negative posting.
Do you really think that bmi were going to sit there and let go come into our own backyard and pinch all our business?
Would you just roll over and let em kick you?
This is a very bold move by bmi, and the mood within the company is very positive.
Tell you what, u come back to me in 12 months and then we'll see who's being punished !! <img src="mad.gif" border="0"> <img src="mad.gif" border="0">

Mmmmmm. Not too sure about the name. Maybe it will GROW on everyone with age. But I have to say that its raised a few comments from people, I think they call that advertising/marketing stratergy. If people are talking about it, that is raising not only the presence of the new low cost airline,but also the Bmi brand, beit mainline or regional. Advertising is something Bmi has not done much of recently, so all these comments maybe suggest that its not such a stupid name. The low cost outfits have had it too good for too long, lets take the fight to them.(maybe I'll get my job back,109 club) <img src="wink.gif" border="0">

what do you call a bmibaby pilot?

a baby sitter!

p.s. it wasn't me <img src="smile.gif" border="0">

What I cant understand, is where bmi think they can do it better than Continental, BA or any other 'major' that has tried this strategy.

CO certainly didnt enjoy the association of the 'full service' operation, with 'no-frills'. People will confuse the two.

But who knows, bmi may be the first to succed. I dont like their chances. I would just hate to see the whole lot go down the dunny!

airbourne

There is but a single A330 in storage...the other two are plying their trade in their accustomed manner of daily to Chicago and 6 weekly to Washington.

The one in storage was the one leased to SAS who returned it early when they adjusted their transatlantic schedule.

Ringwayman

For the last 35 years to my certain knowledge, bmi and its forebears have experienced crises just like any other airline in this time. The one difference from many others is that they are still here. They have provided jobs for hundreds, no, thousands of pilots in this time and there have been precious FEW redundancies along the way.

Times are changing and a lot of people who should know better, should not become too precious when the company hits back at percieved opposition in their own back yard. EMA probably would not be in existence were it not for BMA over the years. BMA would not be in existence had it not been for the almost superhuman efforts of the likes of Sir MDB and John Woolfe. These are the true pioneers. These are the people who built up the company to what it now is. Please, folks, give the company credit for what it is and what it has been and allow their successors to get on with operating airlines and maintaining their position within the structure of British airlines so that we can all continue to benefit.

Stop knocking bmi!

Hear,Hear,well said....

Bring back John Woolfe I say,he'll sort it out!! <img src="wink.gif" border="0">