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bmibaby...it sure is !!

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bmibaby...it sure is !!

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Old 17th Jan 2002, 13:09
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Well the "secret" is out....
bmibaby...hmmmm..we like it..how about u? <img src="wink.gif" border="0"> <img src="smile.gif" border="0"> <img src="wink.gif" border="0">
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Old 17th Jan 2002, 14:32
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I suppose the cabin crew will be called 'babydolls'
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Old 17th Jan 2002, 15:04
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from bmi's website:

bmi announces the arrival of bmibaby - new no frills airline born at East Midlands Airport - bmibaby's guardian announced -


bmi british midland is delighted to announce the birth of its new no frills airline, bmibaby, which was born today at East Midlands Airport. The baby’s birthday suit will be unveiled at an official party next week, along with a celebratory launch promotion.

The party will be hosted by bmibaby’s new guardian and managing director, Tony Davis, who said:

“I am thrilled to be responsible for bmi’s new offspring and have been delighted by the overwhelming response from the public, that we have had to our announcement, launching the East Midlands’ own no frills airline. Indeed the response has been so great, I am extremely confident that we will be able to extend even further, our range of destinations on offer, through our ability to bring further aircraft into the fleet of bmibaby.

“I am also looking forward to the competition that bmibaby will bring to the East Midlands. Indeed, I fully understand why Go has thrown its toys out of the pram.

“Their disappointment must surely be because their desperate attempts to pre-empt our own plans, with an announcement of unspecific promises of phantom services at East Midlands Airport, did not thwart our own long held ambition to launch a no frills airline.

"Go must now surely cut the rhetoric and put its money where its mouth is. Now is the time to tell the people of the East Midlands just when and where they will fly. The commitment of bmi has always been clear and we have never shirked away from competition – a quality that will definitely be inherited by bmibaby.“

Austin Reid, chief executive officer of bmi british midland, also commented:

“I am delighted to be able to announce the appointment of Tony Davis as managing director of our new no frills airline and am confident that he is ideally suited to this new role. Tony has a wide range of experience in the airline industry, most recently as our director of government and corporate relations. We are committed to providing genuine competition to consumers in a wide range of markets, including the niche market of no frills travel. bmi british midland, at the same time, maintains its commitment, as a full service airline, to the development of our services in Europe and to the USA, particularly from our main operating hubs at Heathrow and Manchester.”

bmibaby will be flying a dedicated fleet of Boeing 737-300 aircraft and serve an extensive range of key leisure destinations, including high frequency services to Barcelona, Nice, Palma, Malaga, Faro and Alicante. Internet fares on bmibaby will start at just £25 each way, and services will commence on 23 March – a week before the Easter Bank Holiday. Seats on bmibaby will be on sale later this month.


can't wait to see the logo!!

ES <img src="wink.gif" border="0">
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Old 17th Jan 2002, 15:19
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I can see the billboards already...
bmibaby......WHO'S THE DADDY !????? <img src="wink.gif" border="0"> <img src="wink.gif" border="0">
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Old 17th Jan 2002, 15:20
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Ah, no doubt they will be launching to the sound of the Ronettes. Long time since I heard that!
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Old 17th Jan 2002, 15:39
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"bmibaby" yuk!. I think most of us in bmi spent last week hoping the rumours were not true. I give up.
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Old 17th Jan 2002, 16:30
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So Austin Read is the chief exec of bmi. Sounds more like something Austin Powers dreamt up.

Yeah Baby.
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Old 17th Jan 2002, 16:30
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I think some senior airline management are spending too much time on far and distant planets. Pity the poor staff who are going to have to work with this one.
 
Old 17th Jan 2002, 16:50
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with new T's and C's for this venture, 'poor' may be the operative word. Heard about 20 of the 737 guys on the chop list are headin for GO anyway. Good Luck to those affected by redundancy.
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Old 17th Jan 2002, 17:09
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The name will prove to be very catchy! I think overall it will be a good name.

All bmibaby need to do is add flights to AMS and DUB, and they are on to a winner.
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Old 17th Jan 2002, 17:38
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Meet the crew!

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Old 17th Jan 2002, 19:05
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What's the callsign going to be? Diaper? <img src="rolleyes.gif" border="0"> <img src="wink.gif" border="0"> <img src="rolleyes.gif" border="0"> <img src="wink.gif" border="0">
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Old 17th Jan 2002, 19:25
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Tacky? Maybe. Clever? Certainly!

B My(i) Baby

You could bet your last pound that none of the airline exec's thought of this name. It probably came from some very expensive brand consultancy.

[ 17 January 2002: Message edited by: Gaza ]</p>
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Old 17th Jan 2002, 19:57
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certainly wasn't a natural birth, this one - more of an immaculate concept, pinched from GO....
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Old 17th Jan 2002, 20:01
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Just wait til they get the first demanding letter from the Child Support Agency.
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Old 17th Jan 2002, 20:58
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Please not a bright pink colour scheme?
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Old 17th Jan 2002, 21:33
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And whats wrong with pink? ... Ahh Princess Air, come back all is forgiven.
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Old 17th Jan 2002, 21:53
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Well it's certainly not a Virgin birth, someone is always screwing someone at BMI!! <img src="tongue.gif" border="0">
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Old 17th Jan 2002, 21:57
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Just think...Go could have been B A Baby!!
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Old 17th Jan 2002, 22:13
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Well...they're certainly behaving like one !!!
By the way, anyone had a word with George Dawes about fronting the advertising blurb???..
"He's a baby..he's a baby" etc etc...... <img src="wink.gif" border="0">
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