Gb Airways Meeting
Too mean to buy a long personal title
A joint venture, called (IIRC) Airline Management Limited, that operated some of the low yield bucket-and-spade routes ex-LGW. Aircraft and tech crew were provided by BA, but cabin crew were "brought in". AML started with some other aircraft, but changed to flying some of the LGW-based 777s in a special configuration - some Club World (this was in the cradle seat era) but mostly a high density Y configuration, 10-abreast and what looked from the seat maps like a "charter" pitch as well. The bad part of it (IMHO as a shareholder) was that the flights were still sold as BA, the aircraft still wore full BA livery, and the sardine-like Y was still branded "World Traveller" - thus diluting and contaminating the full-service brand image that BA was trying to cultivate on the mainline routes.
Per Ardua ad Astraeus
Join Date: Mar 2000
Location: UK
Posts: 18,579
Likes: 0
Received 0 Likes
on
0 Posts
Memories of all that thankfully faded, but IIRC there was some 'tie-up' with Bob Ayling - either Mrs A was a director of AML, or he was, or summat like that. No doubt a Nigel will be able to recall?
