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You know it's horsecrock you're shovelling when you need to explain it

https://www.rafmuseumshop.com/pub/me...w_sticker3.jpg

And do they qualify

Transform magazine: RAF celebrates centenary with new brand campaign - 2018 - Articles

Quote:

Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created by brand design agency Coley Porter Bell. Employing a flexible visual identity designed with cross-generational appeal, the new identity will be used until September 2018.

Led by Coley Porter Bell’s unique ‘visual planning’ methodology, the updated branding and assets for the RAF centenary are inspired by both military heritage and the need for flexible future-focused visuals. Although the classic and iconic RAF roundel is still core to the overall brand identity, its application alongside more contemporary marketing collateral shows that Coley Porter Bell has adapted the design to be applicable in a digital age.
For air commodore Nigel Bradshaw, head of media and communications at the Royal Air Force, Coley Porter Bell has perfectly understood the purpose of the RAF – translating it into a branding project. “Not only has [the agency] managed to encapsulate the past 100 years in this campaign, but it has brought to life the innovative and exciting essence of the Royal Air Force,” explains Bradshaw.
“This is a momentous year for us and I am confident that this fresh, new campaign identity will ensure that we commemorate our past, celebrate who we are and what we do today, and inspire the next generation.”
In its unique approach to branding, Coley Porter Bell also successfully merges science and design. Combining findings taken from neuroscience-oriented research with a heritage-led creative approach, the RAF spirit of persistence and triumph in the face of adversity remains front and centre of the brand campaign. Using photography, notions of pride strengthened through 100 years of service runs throughout the brand assets.
For the RAF, fostering this connection with a new generation of British citizens is paramount to cementing the brand’s legacy – as well as future communications.
Vicky Bullen, CEO at Coley Porter Bell, says, “We were delighted and very proud to work with the RAF to develop a campaign to celebrate their 100th anniversary. The RAF has, of course, played a key role in this country's past, however what excited us was its vision for and role in the future. We hope our campaign helps people to understand the innovative and exciting nature of the work they do as it heads into its next one hundred years.”
During a pivotal time for the armed forces regarding recruitment, retention and reputation, delivering a succinct brand project could help reinforce potentially forgotten connections between the air fleet and Britain's history. For the RAF, a century of service is duly marked with a brand campaign that puts the organisation’s values at front and centre.

All I can see is Pacman...is he a veteran?

Sorry Nutty, I must be as thick as pig s#1t cos I still don’t get it.
Is it a new logo for some mountain rescue club?

Nutty, are you trying to subvert the CapComp?

WTF ?
Alternatively, seen on a T-shirt on the local market this week:
"On the eigth day, God created the RAF, because sometimes even the Army needs heroes..."

Looks like that drew their "inspiration from the Conglese
https://upload.wikimedia.org/wikiped..._Force.svg.png
and the Palestinians
https://orig00.deviantart.net/7b4b/f...oi-d5vmjer.png
Although to be fair, both of the above may have a brighter future if the RAF pour more money down the drain with such utter nonsense.

What a load of Bollocks...

I would put up a traditional Roundel but never that thing! Count me out of this so called new embracing clap trap.

I'm Appalled that anyone from the RAF would have anything to do with this retarded Rubbish!

Quote:

has perfectly understood the purpose of the RAF – translating it into a branding project.

And there was me thinking its purpose was the Defence of the Realm and democracy.

Excuse the (very) plain English. What a load of b*ll*cks! The RAF surely did not pay somebody to dream up this crock of s**t?

Since I left things do appear to have gone downhill, somewhat. Can’t be a coincidence, surely.

Re post #1 . . .

Brilliant! It is reminiscent of a sketch by Salvador Dali titled, 'The theory of flight as applicable to rotating-wing aircraft.'

What a crock of s.... My heart bleeds for you guys.

Quote:

Originally Posted by DANbudgieman (Post 10117013)

The RAF surely did not pay somebody to dream up this crock of s**t?

They will have done and handsomely too.

It's good to see that for most of us here, we're not the RAF target (luckily?):
"To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled: RAF100 - http://www.raf.mod.uk/raf100/"

I think it's b*ll*cks too, but that's not really the point; it's not aimed at us.

If this sort of branding does increase the profile/attractiveness of the RAF to the millenials from which it needs to recruit (and I'm not in a position to judge either way) I say go for it...

Edit: Anyone have access to a tame millenial they can ask?

I have access to 15 in my extended family.
This is what they said when shown it:

bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks
bollocks

For the record, I think it is B O L L O C K S too

Quote:

For air commodore Nigel Bradshaw, head of media and communications at the Royal Air Force, Coley Porter Bell has perfectly understood the purpose of the RAF – translating it into a branding project. “Not only has [the agency] managed to encapsulate the past 100 years in this campaign, but it has brought to life the innovative and exciting essence of the Royal Air Force,” explains Bradshaw.

Errmm, Sir, should this have been published two weeks ago?

Where is Maggie's handkerchief when you need it?

Quote:

Anyone have access to a tame millenial they can ask?

Not sure about the tame part but both of mine, one of which is doing GCSE art and design proffered a 4 letter descriptive which, in more polite company, translates to bollocks.

If proof was ever needed that someone has been promoted above his level of incompetence, it is the approval of this design and the release of that press release.

There goes that theory, Bollocks it is then!

1. It's complete and utter bolleaux!
2. Is Air Cdre Bradshaw colour blind?
3. How much did this nonsense cost?
4. Who agreed to it?
5. It really is total bolleaux!