Someone asked. According to this link Nigel Bradshaw is an engineer.

http://www.gulabin.com/armynavy/pdf/...ls-Current.pdf

More Airships than "airships" as it were.
Do the former outnumber the latter, much as admirals outnumber ships?

For what it is worth, many of the Millennials (those born after 1984) that I have spoken to about this don’t like it either. They also don’t like living in some of the modern carbuncles we have built recently and called ‘Messes’ - many call the awful Daedalus Officers’ Mess a ‘Travelodge’ and those remaining at Cranwell for flying training can’t wait to get into York House Officers’ Mess.

We ignore our heritage and culture at our peril. Giving a modern twist to a heritage object or artefact is the way ahead - that is why the modern Mini is such a success and guess what, popular with Millennials!

As a brand the RAF is strong in its own right - roundel, wings, chip-bag hats, grow-bags, checking-in-not-digging-in, balanced extroversion, crab-fat blue, moustaches, Spitfires, Lancasters, equality (first in many since 1918 for womens’ roles and multi culture), technologically focussed and the ability to progress without an ‘old school tie’. Those are the so-called artefacts that make us who we are, not some ridiculous multi-coloured logo that bears little resemblance to who we really are.

Final word on the logo - dreadful :sad:

Just two in my case, but 'Bollocks' and 'WTF is that?' were the replies

Sorry for using the B word earlier.. I couldn't believe what I was seeing.

Who in the RAF thought that we needed Re-branding?

The RAF already had the strongest "Branding" possible with the famous traditional Red, White and Blue Roundel with 100 years of History and Tradition recognised throughout the World.

Unbelievable!

The problem seems to be they are trying to use RAF 100 as a recruiting tool, so are listening to the testicles that the marketing wonks tell them.

It should be about commeorating and celebrating.

And for a logo, '100' with the zeros made up of roundels would have been fine

As an ill-bred colonial, even I am amazed at this effort to link the RAF to the colours green and yellow.

You've just spent 100 years proving you are neither.

Well said that man :D

Wasn't/isn't there a disciplinary offence of bringing the Service into disrepute? If there is, it should be applied with the utmost rigour to those responsible for this absolute fiasco! It's embarrassing!

The designer should be deprived of the oxygen she is so carelessly wasting.

Led by Coley Porter Bell’s unique ‘visual planning’ methodology, the updated branding and assets for the RAF centenary are inspired by both military heritage and the need for flexible future-focused visuals. Although the classic and iconic RAF roundel is still core to the overall brand identity, its application alongside more contemporary marketing collateral shows that Coley Porter Bell has adapted the design to be applicable in a digital age.

So, the RAF is now an “overall brand identity”. I’m glad I left when it was still a fighting force. At least last night’s events have proved that the “luvvies and numpties” haven’t totally overwhelmed the true purpose of our armed forces.

For all this Bradshaw Boll@#$s, four crews today showed that we can still do the business.

Barksdale - well said - this rebranding nonsense leaves me speechless, almost. But , 5 pages on, it is still as the early posters said BOLLOCKS

Has anyone said it's bollocks yet?

I remember designing the cover for a bid about twenty years ago. One of our bright young things thanked me with some crap about how I'd captured this and subliminally suggested that and various other blandishments. When she finished I replied "oh really? I just thought it looked nice". She was a nice girl, just apt to over think things.

Perhaps in all of the (fair in my optinion) indignation on here we can all remember what happened last night.


4 Tornado crews (and the many support staff required, in many branches) put their personal safety at risk on an operation, and delivered precision munitions onto a target as part of UK Government Policy.


Its what the RAF has proudly done for the last 100 years. And hopefully will continue to do long after we have all gone.


Well done RAF I say. Best PR you can get. To do your jobs in a professional, skilled and consummate manner.


Per Ardua ad Astra.

I concur with all....Bollocks.

It is still OUR Royal Air Force. Good show lads (and lasses!) Salute!!

Be great, multi venue places such as along the south coast.

How many historic types could we get?

Pup/Camel/SE5A/Brisfit/Avro 504/DH-9 (hopefully flying shortly)

Hind/Fury/Demon/Tutor/Tiger Moth/Gipsy Moth/Rapide/Magister/Gladiator

Spitfire/Hurricane/P-51/Lancaster/Mitchell/Lysander/Blenheim/Anson/DC-3/Rapide/Harvard/Argus/Beech 18/P-40/P-36/Messenger/P-47/P-38

Chipmunk/Prentice/Proctor/Vampire/Venom/Meteor/Hunter/Gnat/Bulldog/HS125/Canberra (?)/Devon/Gazelle/Pembroke/JP/Provost/Whirlwind/Wessex (think one's about to fly again)/Basset ?

Some types would be representative of course...