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You know it's horsecrock you're shovelling when you need to explain it
https://www.rafmuseumshop.com/pub/me...w_sticker3.jpg
And do they qualify Transform magazine: RAF celebrates centenary with new brand campaign - 2018 - Articles Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created by brand design agency Coley Porter Bell. Employing a flexible visual identity designed with cross-generational appeal, the new identity will be used until September 2018. Led by Coley Porter Bell’s unique ‘visual planning’ methodology, the updated branding and assets for the RAF centenary are inspired by both military heritage and the need for flexible future-focused visuals. Although the classic and iconic RAF roundel is still core to the overall brand identity, its application alongside more contemporary marketing collateral shows that Coley Porter Bell has adapted the design to be applicable in a digital age. For air commodore Nigel Bradshaw, head of media and communications at the Royal Air Force, Coley Porter Bell has perfectly understood the purpose of the RAF – translating it into a branding project. “Not only has [the agency] managed to encapsulate the past 100 years in this campaign, but it has brought to life the innovative and exciting essence of the Royal Air Force,” explains Bradshaw. “This is a momentous year for us and I am confident that this fresh, new campaign identity will ensure that we commemorate our past, celebrate who we are and what we do today, and inspire the next generation.” In its unique approach to branding, Coley Porter Bell also successfully merges science and design. Combining findings taken from neuroscience-oriented research with a heritage-led creative approach, the RAF spirit of persistence and triumph in the face of adversity remains front and centre of the brand campaign. Using photography, notions of pride strengthened through 100 years of service runs throughout the brand assets. For the RAF, fostering this connection with a new generation of British citizens is paramount to cementing the brand’s legacy – as well as future communications. Vicky Bullen, CEO at Coley Porter Bell, says, “We were delighted and very proud to work with the RAF to develop a campaign to celebrate their 100th anniversary. The RAF has, of course, played a key role in this country's past, however what excited us was its vision for and role in the future. We hope our campaign helps people to understand the innovative and exciting nature of the work they do as it heads into its next one hundred years.” During a pivotal time for the armed forces regarding recruitment, retention and reputation, delivering a succinct brand project could help reinforce potentially forgotten connections between the air fleet and Britain's history. For the RAF, a century of service is duly marked with a brand campaign that puts the organisation’s values at front and centre. |
All I can see is Pacman...is he a veteran?
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Sorry Nutty, I must be as thick as pig s#1t cos I still don’t get it.
Is it a new logo for some mountain rescue club? |
Nutty, are you trying to subvert the CapComp?
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WTF ?
Alternatively, seen on a T-shirt on the local market this week: "On the eigth day, God created the RAF, because sometimes even the Army needs heroes..." |
Looks like that drew their "inspiration from the Conglese
https://upload.wikimedia.org/wikiped..._Force.svg.png and the Palestinians https://orig00.deviantart.net/7b4b/f...oi-d5vmjer.png Although to be fair, both of the above may have a brighter future if the RAF pour more money down the drain with such utter nonsense. |
What a load of Bollocks...
I would put up a traditional Roundel but never that thing! Count me out of this so called new embracing clap trap. I'm Appalled that anyone from the RAF would have anything to do with this retarded Rubbish! |
has perfectly understood the purpose of the RAF – translating it into a branding project. |
Excuse the (very) plain English. What a load of b*ll*cks! The RAF surely did not pay somebody to dream up this crock of s**t?
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Since I left things do appear to have gone downhill, somewhat. Can’t be a coincidence, surely.
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Re post #1 . . .
Brilliant! It is reminiscent of a sketch by Salvador Dali titled, 'The theory of flight as applicable to rotating-wing aircraft.' |
What a crock of s.... My heart bleeds for you guys.
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Originally Posted by DANbudgieman
(Post 10117013)
The RAF surely did not pay somebody to dream up this crock of s**t?
It's good to see that for most of us here, we're not the RAF target (luckily?): "To mark the centennial of the RAF, award-winning branding agency, Coley Porter Bell has developed a new strategic and creative campaign proposition celebrating the oldest independent air force in the world. With a core target audience of millennials (13 – 24 years old), the campaign is entitled: RAF100 - http://www.raf.mod.uk/raf100/" |
I think it's b*ll*cks too, but that's not really the point; it's not aimed at us.
If this sort of branding does increase the profile/attractiveness of the RAF to the millenials from which it needs to recruit (and I'm not in a position to judge either way) I say go for it... Edit: Anyone have access to a tame millenial they can ask? |
I have access to 15 in my extended family.
This is what they said when shown it: bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks bollocks For the record, I think it is B O L L O C K S too |
For air commodore Nigel Bradshaw, head of media and communications at the Royal Air Force, Coley Porter Bell has perfectly understood the purpose of the RAF – translating it into a branding project. “Not only has [the agency] managed to encapsulate the past 100 years in this campaign, but it has brought to life the innovative and exciting essence of the Royal Air Force,” explains Bradshaw. Where is Maggie's handkerchief when you need it? |
Anyone have access to a tame millenial they can ask? |
If proof was ever needed that someone has been promoted above his level of incompetence, it is the approval of this design and the release of that press release.
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There goes that theory, Bollocks it is then!
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1. It's complete and utter bolleaux!
2. Is Air Cdre Bradshaw colour blind? 3. How much did this nonsense cost? 4. Who agreed to it? 5. It really is total bolleaux! |
And it's Bollocks for me. God help the RAF :eek::eek:
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With the reference to 1 April 1918 in the quoted article are we sure this wasn't an April Fool?
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Again. How much were these clowns paid, and who authorised payment?
A sight more than painting a RAFAT Hawk Blue I suspect. |
It might have been even worse. At the link there is an article which suggests that the agency had also designed a RAF100 logo, below, with a bizarre B2-like ‘F’. Fortunately it looks like someone had a common-sense moment and knocked up the red square thing instead, for the cost of probably 5 minutes’ work in MS Office. Although even that is itself bizarre, red being the Army colour...
https://s3-eu-central-1.amazonaws.co...-1398x1080.jpg |
Another unusual occurrence, I agree with Beagle . . .
The RAF need this air commodore like a dog needs another flea. A w@nker producing utter bollocks. |
The blurb talks about inspiring the next generation but the motif is only until September 2018 - not much time for that.
God knows how much this exercise cost. When I have seen aircraft tails etc decorated for anniversaries, these are often the work of serving personnel and some are pretty slick. Why did the air force not have a competition and save the cash? BTW can anybody translate the contractors stuff into everyday English or is that what passes for English now? Old Duffer |
It does not look to bad when visuals are added as in this, but its still a no for me.. still pants.
BTW you can cast a vote on this link The Royal Air Force: RAF Centenary by Coley Porter Bell | Creative Works | The Drum |
Easy street, those ones are here, one has the roundel looking like it is putting its fingers down its throat or dissappearing up its own a..........
https://creativepool.com/magazine/de...r-the-raf.9230 |
Are they taking them that young nowadays?
What the hell has a shopping bag got to do with it? Why no mention of diversity, or have I missed something? :ugh::ugh::ugh::ugh: |
Not sure if it has been said before but that is utter BOLLOCKS.
Also that yellow "thing" wood look more at home on a Volvo dumper truck - perhaps as full of "Sh%£ as the person responsible for the abortion in the first post. |
Originally Posted by NutLoose
(Post 10117148)
It does not look to bad when visuals are added as in this, but its still a no for me.. still pants.
BTW you can cast a vote on this link The Royal Air Force: RAF Centenary by Coley Porter Bell | Creative Works | The Drum |
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I have done a little research and all can be revealed. It is not just a logo, it is a fancy form of pie-chart.
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SWB, :D, superb. But could a millennial understand that and or the attached satire?
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Well now, here's a picture of a 75th anniversary mug alongside a 100th one for comparison. Also appearing are bits of random tat from my house.
I must say, I'm appreciating the new mug more now that I've seen the window sticker...https://www.pprune.org/members/37590...1108-mugs2.jpg |
that's called the Ratchet effect Peregrine. You are given something that is bad and then something that is really crap. All of a sudden the bad thing seems "ok".
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Originally Posted by Old-Duffer
(Post 10117144)
........BTW can anybody translate the contractors stuff into everyday English .............
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When I have seen aircraft tails etc decorated for anniversaries, these are often the work of serving personnel and some are pretty slick. Why did the air force not have a competition and save the cash? So I thought again and put in a second effort suggesting that, at unit level , Squadrons might like to put their own interpretation on all or part of an airframe showing a scheme from an earlier era in their history. In the Service of old this would have generated competiton. I illustrated this idea by enclosing a shot of a visiting Polish P28 dressed up in markings worn by an RAF Polish Squadron Wellington from WW2. I heard no more. There is another contributor to this thread who also got a zero response to his suggestion. It would appear therefore that ( Like RAFM's Peoples' Spitfire Pilot) a series of various peripheral posturing "Cake and Arse Parties " will probably be very much in evidence instead over this Summer period. |
Originally Posted by SATCOS WHIPPING BOY
(Post 10117179)
that's called the Ratchet effect Peregrine. You are given something that is bad and then something that is really crap. All of a sudden the bad thing seems "ok".
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They will have done and handsomely too. |
I am not normally lost for words, but this so called Logo is just the greatest load of cods wallop I have ever seen.
How on earth does this represent the Royal Air Force.? Its way past April 1st, but this rubbish is a couple of weeks late!!!!!.(As pointed out in post 21) I agree with all the sentiments expressed, IT IS A LOAD OF BOxLOCKS. OPF (RAF 1956-1971) |
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