New TV Ads
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DP,. .It's a lovely idea, but as someone who attempts to take part in representative sport, I'd have to say that what with undermanning/overtasking you'd risk being had up by the Advertising Standards people. We have the equipment and the facilities, but the instructors can't get the time off....
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I remember the Army's first attempts in recent years, at race-specific recruitment advertising
I forgot the copy but it was something like "Be all you can be"
Sgt Major Kris Akoboussi .....Royal Green Jackets
In other words, if you want to recruit, across the spectrum, whatver race or creed, then choose a strong positive image
Tony
I forgot the copy but it was something like "Be all you can be"
Sgt Major Kris Akoboussi .....Royal Green Jackets
In other words, if you want to recruit, across the spectrum, whatver race or creed, then choose a strong positive image
Tony
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Great thread, I only wish I could see the RAF adverts to find out what all the fuss is about.
But, as mentioned earlier in this thread, the USAF put a ton of money into ads under our last Chief of Staff, Gen Mike Ryan. They were not only targeting new recruits but also a little pride in those of us on active duty. They focused on people, but had some nice airplane clips thrown in just to remind us we are the Air Force. Real falshy stuff, professional done by Madison Ave's finest.
If you have broadband capabilities you can download/view them at: <a href="https://www.asc.wpafb.af.mil/ascpa/afad/" target="_blank">https://www.asc.wpafb.af.mil/ascpa/afad/</a>
Of course, it didn't take long for a parody commercial to hit the net. This one showed young airmen clearing a paper jam on a printer, taking out the trash, directing traffic at an air show, sweeping the flightline, and (best of all) an observer during a urinalysis test! <img src="rolleyes.gif" border="0">
Cheers!
[ 23 January 2002: Message edited by: MajorMadMax ]</p>
But, as mentioned earlier in this thread, the USAF put a ton of money into ads under our last Chief of Staff, Gen Mike Ryan. They were not only targeting new recruits but also a little pride in those of us on active duty. They focused on people, but had some nice airplane clips thrown in just to remind us we are the Air Force. Real falshy stuff, professional done by Madison Ave's finest.
If you have broadband capabilities you can download/view them at: <a href="https://www.asc.wpafb.af.mil/ascpa/afad/" target="_blank">https://www.asc.wpafb.af.mil/ascpa/afad/</a>
Of course, it didn't take long for a parody commercial to hit the net. This one showed young airmen clearing a paper jam on a printer, taking out the trash, directing traffic at an air show, sweeping the flightline, and (best of all) an observer during a urinalysis test! <img src="rolleyes.gif" border="0">
Cheers!
[ 23 January 2002: Message edited by: MajorMadMax ]</p>
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There isn't one Gash m8, I think that's as punchy as it gets in the world of CrabAir advertising 
Now the Army ones, are a joy to behold, the driving instuctor one is very good, and the stealth+girlfriend one is brilliant
Be a squaddie, they get the fittest chicks, don't they Gash... <img src="wink.gif" border="0">
Tony
Now the Army ones, are a joy to behold, the driving instuctor one is very good, and the stealth+girlfriend one is brilliant
Be a squaddie, they get the fittest chicks, don't they Gash... <img src="wink.gif" border="0">
Tony
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I'd be surprised if the ad agency hadn't done their market research beforehand. Their test audiences will have comprised those about to launch themselves into the world of work (and their mums and dads), as opposed to we rather cynical RAF types. The ad offers the prospect of employment out of the ordinary, without the usual cliched images of operational activity. If the ad gets potential recruits down to the AFCO, then it has served its purpose. Once there, the guys and gals can be told a few home truths about what will be expected of them.
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The follow-up magazine campaign made it's debut in last month's "Maxim" lad's mag. (Bird from Brooky on the cover in her shreddies) . .Utter pap. Not letting pride in trade/branch get in the way (honest) it was a full page ad showing portrait shots of a pair of grinning AEOps, one from E3s the other on SAR, stood on front of blurred-out aircraft in the far background . .The narrative bestolls the virtues of AEOpism with a first hand account of spilling coffee in a scary thunderstorm over Bermuda or something and how being an AEOp is really punchy front line stuff, especially at 30 000ft. Oh and the skiing's really, really cheap.. .Failed to spot any big green helicopters :-( Unsurprised to see any ideas from this forum have made it to hard copy yet. . . I also missed the link between airborne weapons as in "Weapons Systems Operaters" (as they are called now apparently) and saving lives in big yellow helicopters. Maybe the laymen reading it will make the connection.. .Still confused.....
A rare bit of really positive coverage occurred last night in a documentary about Oboe (the wartime radar bombing/navaid) in which Squadron Leader Dheeraj Bhasin and Flt Lt (?) Paul Binns participated - showing RAF aircrew as articulate, well-spoken, modest (and I'm told by her indoors) good looking professionals.
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D-Reg, Jag mate now at the AWC but can usaually be found loitering still at Coltishall and Binns, Just left to got to the Tornado world after being the Jag display pilot for many years.. .. .I believe that D-Reg had been employed on a preious recruiting drive before his promotion.. . . . <small>[ 05 March 2002, 08:50: Message edited by: DuckDogers ]</small>
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Call me old fashioned but the ad which made me want to join was a wartime picture of two Airmen stood in front of a plane with the Churchill quote "never was so much owed by so many to so few" written above it. That was hanging in my classroom when I was 11. 11 years on i'm counting down the days until I get to Cranwell (far too many).. .. .Unfortunately the military isn't cool with my generation and i've had a lot of negative feedback from my mates, they think of it as just killing people and getting told what to do all the time. Many are surprised when I tell about the other stuff that the RAF have been involved in, they are completely unaware of it. Maybe it's time for a complete image overhaul?
