Perhaps this thread has been so hot because it gives us a rare opportunity express pride in ourselves and in what we do? To unashamedly boast that we are the best team in the world?
An increase in our pride would give greater job satisfaction and help retention.
As for recruiting, aren't the most oversubscribed clubs (golf-, night-, gentlemens-) the ones it's hardest to get into?...
We could make it really hard to join up - lets say a 12 month process for aircrew or 6 months for a cook. Long delays could be blamed on 'security clearances' or 'backlogs in training'. We could discourage homosexuals, people with facial tattoos, piercings or long hair. Anyone who tried dope once is right out. People expecting rights for unmarried partners need not apply. Plus you have to be fit enough to survive the RAF medical system.
Then we need an ad that says "RAF. You probably aren't good enough". For TV, this could take the form of lots of cut scenes of the tedious jobs people do in Ltd Companies, to reinforce in them that this is all they're good for, followed by a roundel and the caption "We're better than you" or "We rise above the rest" or similar.
Shall I e-mail DCC (DPR) ?????