New TV Ads
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The Army "girlfriend" one is brilliant.... in the space of a very short advert, u are shown without realising it...
Effective use of hand signals, maximum use of available cover, silence is mandatory for effective tac ops, fitness and the ability to think very quickly in a changing situation is paramount....
Oh , and this is the sort of fit chick u get when ur a squaddie -lol
Tony :0)
Effective use of hand signals, maximum use of available cover, silence is mandatory for effective tac ops, fitness and the ability to think very quickly in a changing situation is paramount....
Oh , and this is the sort of fit chick u get when ur a squaddie -lol
Tony :0)
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Just had an idea for an advert....
Take a picture of this.....
"Grey airfield, horizontal rain, 2 aircrew splashing thru the puddles to the HAS. Get in, line chiefy gets offers coffee, small chit-chat crew board F3 (assuming it's working), taxi out, apalling viz,ATC advises of full on nasty met,tension mounts viewer left wondering if there's going to be a fireball at the end of this..
Aircraft rotates departs and goes vertical, Cheify looks at clag , and remarks to line bods, "Rather them than me"
Cut to Tornado cockpit, still climbing thru murk,buffeting, cockpit shaking, instrument views, audible tense breathing and then, in true feel good tradition, Tornado punches out into brilliant sunshine, wings glinting etc etc. Pilot remarks to rear ballast ."Rather me than them"
Then ghosted on to the screen...."Oh surely i have slipped the surly bonds of earth"
Then the usual Message.....
RAF - slip the surly bonds of earth , or something similar, what do u think?
Tony :0)
(expecting his cut if it gets used)
Take a picture of this.....
"Grey airfield, horizontal rain, 2 aircrew splashing thru the puddles to the HAS. Get in, line chiefy gets offers coffee, small chit-chat crew board F3 (assuming it's working), taxi out, apalling viz,ATC advises of full on nasty met,tension mounts viewer left wondering if there's going to be a fireball at the end of this..
Aircraft rotates departs and goes vertical, Cheify looks at clag , and remarks to line bods, "Rather them than me"
Cut to Tornado cockpit, still climbing thru murk,buffeting, cockpit shaking, instrument views, audible tense breathing and then, in true feel good tradition, Tornado punches out into brilliant sunshine, wings glinting etc etc. Pilot remarks to rear ballast ."Rather me than them"
Then ghosted on to the screen...."Oh surely i have slipped the surly bonds of earth"
Then the usual Message.....
RAF - slip the surly bonds of earth , or something similar, what do u think?
Tony :0)
(expecting his cut if it gets used)
Rainbow Chaser
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I prolly had one of the briefest RAF careers in history - having damaged spine shortly after completing off training..however...I feel Ok to comment here!
I have finally seen the new advert and think it is quite clever HOWEVER .... at the end with the "rise above the rest" kind of thing? why on earth does it not go into colour and show (as Pongopilot just said) a tornado heading for the skies! with "I have slipped the surly bonds" flashing across screen?
OK I realise that not all careers in RAF are airborne and not all are flightcrew so ad needs to appeal to all but ..the whole rationale for an AIR FORCE is that everyone is motivated to get those birds in the air, keep em there and rejoice in their silver reflections in a bright blue sky!
If there IS a Part Two to the ad it is well overdue and frankly unnecessary - combine boring black/white part one with amazing part two to give giant great ad!!! There is no second chance (hey?!!! is that new slogan?? could work..OK I copywrite it here LOL).
I have finally seen the new advert and think it is quite clever HOWEVER .... at the end with the "rise above the rest" kind of thing? why on earth does it not go into colour and show (as Pongopilot just said) a tornado heading for the skies! with "I have slipped the surly bonds" flashing across screen?
OK I realise that not all careers in RAF are airborne and not all are flightcrew so ad needs to appeal to all but ..the whole rationale for an AIR FORCE is that everyone is motivated to get those birds in the air, keep em there and rejoice in their silver reflections in a bright blue sky!
If there IS a Part Two to the ad it is well overdue and frankly unnecessary - combine boring black/white part one with amazing part two to give giant great ad!!! There is no second chance (hey?!!! is that new slogan?? could work..OK I copywrite it here LOL).
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(Read to Rule Britannia) The RAF, pride and joy of Her Glorious Majesty's armed forces. Keeper of the Peace and aviating Standard-Setter, comparing itself to...McDonalds? SOCIAL WORKERS? (Que that funny sound effect you get when you take the needle off a vinal record)
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
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(Read to Rule Britannia) The RAF, pride and joy of Her Glorious Majesty's armed forces. Keeper of the Peace and aviating Standard-Setter, comparing itself to...McDonalds? SOCIAL WORKERS? (Que that funny sound effect you get when you take the needle off a vinal record)
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
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(Read to Rule Britannia) The RAF, pride and joy of Her Glorious Majesty's armed forces. Keeper of the Peace and aviating Standard-Setter, comparing itself to...McDonalds? SOCIAL WORKERS? (Que that funny sound effect you get when you take the needle off a vinal record)
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
EXCUSE ME! But aren't we supposed to be portraying a sense of national pride and obligation for young people, like myself, to 'do our bit', and have a great job at the same time? Is the RAF not desperate to recruit Direct Entry pilots, the kind that might be attracted by adrenaline-pumping, high-octane, Top-Gun-esque air to air footage?
The current advertising campaign was obviously thought up by some arty-farty guru who probably worries about whether his Ying is balanced with his Yang and drinks that yellow stuff in tins.
Did anybody happen to see the RAF advert for Direct Entry Aircrew a cinemas about 8 months ago? RAF Aircrew Wanted. No Timewasters Please. Now THAT was an advert.
Why don't the Air Force get in touch with their target audience?
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FAO: TALKING RADALT
I was going to email you but you don't have the email icon available. Over the summer I was a holding officer on a 'well known rotary wing heavy lift outfit' as you put it and produced an 'in house CDROM' that I like to think was impressive.
I wonder if we're talking about the same thing? Mail me back as I'd have a few questions, particularly about how far it's spreading around the RAF?
[ 10 January 2002: Message edited by: Fg Off Max Stout ]</p>
I was going to email you but you don't have the email icon available. Over the summer I was a holding officer on a 'well known rotary wing heavy lift outfit' as you put it and produced an 'in house CDROM' that I like to think was impressive.
I wonder if we're talking about the same thing? Mail me back as I'd have a few questions, particularly about how far it's spreading around the RAF?
[ 10 January 2002: Message edited by: Fg Off Max Stout ]</p>
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I am going to have to concur with every comment on here, i believe Jerry Bruckheimer is free n February if my delightful employers feel that this ad, like the previous is not working!
Talking of which, the 'There is hope' ad was bad enough. What message did that put across? Join the RAF, go to a far away land and help irrelevent little muslims who, as anyone with a degree in strategic studies would tell would not have spread into Europe. More importantly it also hinted at the wonderful foreign policy of el presidente, screw British citizens abroad who are getting murdered and abused, i refer to Mugabe's attrocities in Zimbabwe against BRITISH citizens.
I'm so glad that i'm off to a country whos armed forces and political leadership have a vision and have placed the money on the table for defence.
Remember folks Britains age has passed, we are becoming but a province of a greater europe. I'm sure i've seen this theme several times in recent history.
Fly Hard, Fly Safe..
(Red Flag Flight Safety Video)
Talking of which, the 'There is hope' ad was bad enough. What message did that put across? Join the RAF, go to a far away land and help irrelevent little muslims who, as anyone with a degree in strategic studies would tell would not have spread into Europe. More importantly it also hinted at the wonderful foreign policy of el presidente, screw British citizens abroad who are getting murdered and abused, i refer to Mugabe's attrocities in Zimbabwe against BRITISH citizens.
I'm so glad that i'm off to a country whos armed forces and political leadership have a vision and have placed the money on the table for defence.
Remember folks Britains age has passed, we are becoming but a province of a greater europe. I'm sure i've seen this theme several times in recent history.
Fly Hard, Fly Safe..
(Red Flag Flight Safety Video)
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Mm. Having proved in my last, er, three, posts (sorry) that I am completely computer illiterate I will attemp to describe to you in a single post for an idea a friend of mine (who works in the advertising industry) had relating to the RAF advertising campaign.
How about a view down a nice Welsh valley gleaming with peace and tranquility. Que a hercules at outraageously low level screaming around overhead as fast as possible with a punchy score. There follows several seconds of flightdeck footage, tense radio chatter, in flight fottage of low level Alberts with an overhead shot of a Herc landing, rolling to a stop and the rear ramp openening.
Out rushes the ALM, some RAF Regiment gunners, some guys in blue uniform, guys with ATC headsets on, doctors, chaplains and as many different branches/trades as you can stuff in the back of a Herc.
The screen fades to black and the words appear:
THE SKY'S NOT THE LIMIT
THE RAF IS RECRUITING FOR OVER 70 DIFFERENT TRADES
PILOT IS JUST ONE
Anybody who thinks this idea is great, a pile of useless tripe, or actually wants to think about using it can either reply here or email me [email protected]
How about a view down a nice Welsh valley gleaming with peace and tranquility. Que a hercules at outraageously low level screaming around overhead as fast as possible with a punchy score. There follows several seconds of flightdeck footage, tense radio chatter, in flight fottage of low level Alberts with an overhead shot of a Herc landing, rolling to a stop and the rear ramp openening.
Out rushes the ALM, some RAF Regiment gunners, some guys in blue uniform, guys with ATC headsets on, doctors, chaplains and as many different branches/trades as you can stuff in the back of a Herc.
The screen fades to black and the words appear:
THE SKY'S NOT THE LIMIT
THE RAF IS RECRUITING FOR OVER 70 DIFFERENT TRADES
PILOT IS JUST ONE
Anybody who thinks this idea is great, a pile of useless tripe, or actually wants to think about using it can either reply here or email me [email protected]
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Just make sure the guys who did the RN's ads get to do it. The previous run of RAF ads - as mentioned above - were excellent too.
The current ad is execrable; every time I see it all I think is "But isn't the MoD turning into a Ltd. company bit by bit anyway?"
The current ad is execrable; every time I see it all I think is "But isn't the MoD turning into a Ltd. company bit by bit anyway?"
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I got a better idea.....same scenario but use a wokka.
Joking apart the Herc idea sounds fantastic but will probably get binned on the premise it shows us upsetting Welsh hill farmers.
Joking apart the Herc idea sounds fantastic but will probably get binned on the premise it shows us upsetting Welsh hill farmers.
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Sure the advert is crap, but then most TV adverts for the RAF over the years have been of a similar dismal quality. I've had some minor dealings with the RAF PR system over the years and, from what I've seen, when the suits have handed over a large wodge of cash to some PR company (who usually have a fairly decent track record)they are reluctant not to take their advice. Anyway, is there anyone out there who will admit to joining after seeing an ad in either the paper or on TV? I would venture to suggest that most of us joined because we already had a long interest in military aviation - airshows are the best recruiting advert, IMHO the bo%@*$ks in mags and on TV is just a thin coat of rather irrelevant icing.
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Hmmm. Not a terribly contentious thread, this. We've all been slagging off the ad with gusto, and NOBODY has waded in to show us the error of our ways. Come on; we've spent a pile of money on it, so SOMEBODY must think it's good ... no? ... yes Sir, you at the back with the promotion ... no? Ah well. Anybody feel free to jump in and tell us all what we're missing. <img src="tongue.gif" border="0">
I have a theory. There was indeed supposed to be a second part to the ad, showing mucho aviation being committed. Unfortunately, the PTC spending moratorium kicked in just as they were finishing the crap bit ...
Blue.
[ 12 January 2002: Message edited by: Blue Stuff ]</p>
I have a theory. There was indeed supposed to be a second part to the ad, showing mucho aviation being committed. Unfortunately, the PTC spending moratorium kicked in just as they were finishing the crap bit ...
Blue.
[ 12 January 2002: Message edited by: Blue Stuff ]</p>
General41 - I am rather glad to hear that you are taking your prejudice out of my country. Whilst I certainly did not join to fight other peoples wars, I do take some satisfaction at playing a small part in helping some unfortunate peoples achieve a better life, free from persecution and oppression. I do not give a damn what colour or religion they are. There are extremists of every creed.
But back to the theme - saw a letter from DPR last week. The ad is apparently targeted at stewards and MT drivers or some such (can't be sure, only scanned it in a hurry). There was also a comment about airpower not being acceptable to the media in the present climate that I do not understand and take some exception to. The author was seeking feedback - strange that, I don't recall any other campaign seeking feedback. Given the target audience, I spoke with some if our groundcrew to canvass their views - remarkably similar to all those voiced here. General opinion was that most people would get a cup of tea while it was on and would not have the inclination to hang around for the 'punch' line.
I like the jet punching through to the blue concept but the Herc/Wokka disgorging all trades sounds a real winner too.
[ 12 January 2002: Message edited by: Captain Kirk ]</p>
But back to the theme - saw a letter from DPR last week. The ad is apparently targeted at stewards and MT drivers or some such (can't be sure, only scanned it in a hurry). There was also a comment about airpower not being acceptable to the media in the present climate that I do not understand and take some exception to. The author was seeking feedback - strange that, I don't recall any other campaign seeking feedback. Given the target audience, I spoke with some if our groundcrew to canvass their views - remarkably similar to all those voiced here. General opinion was that most people would get a cup of tea while it was on and would not have the inclination to hang around for the 'punch' line.
I like the jet punching through to the blue concept but the Herc/Wokka disgorging all trades sounds a real winner too.
[ 12 January 2002: Message edited by: Captain Kirk ]</p>
Yes, Him
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I would suggest that if "air power is not acceptable to the media" then that is the fault of DPR (now DCC) whose job is to make it (and the RAF) 'acceptable'.
Back from dinner tonight to find that 'Top Gun' was on BBC1 - and in glorious widescreen too!
That was probably the best ever US Navy recruiting material ever made.......I wonder how many potential RAF mates were influenced by it??
That was probably the best ever US Navy recruiting material ever made.......I wonder how many potential RAF mates were influenced by it??
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Does anyone remember the "well do you ever rember playing chartered accountants" one with kids arms out pretending to be aircraft running around in a playground i think it was a newspaper/poster one - works for me