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Cathay Pacific rebranding to...

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Cathay Pacific rebranding to...

Old 29th May 2021, 23:22
  #21 (permalink)  
Join Date: Feb 2006
Location: Bottom of the Harbour
Posts: 278
Ahh, but after letting the hand grenade off in their own hand and blowing off the arm that is China focused they realised something. The Dragon brand was pumping in billions in China revenue, how to overcome this, rebrand!

Now in China we are Cathay and people may ask is it Cathay Pacific or Cathay Dragon? How to restore some of your market when you kick an own goal.....spend another billion on a global campaign in a pandemic.

You couldn't make this up.
KABOY is offline  
Old 30th May 2021, 00:22
  #22 (permalink)  
Join Date: Sep 2008
Location: Where else?
Posts: 93
Reminds me of the rebranding of Ansett Australia. First to just Ansett. Then ... wait for it...”Ansett.”. Yes that’s it, they added a full stop after the name. “To make it a statement” if I recall.
That went well didn’t it?
Cafe City is offline  
Old 30th May 2021, 01:36
  #23 (permalink)  
Join Date: Mar 2005
Location: N/A
Posts: 3,881
Adding the full stop was perhaps prescient.
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Old 30th May 2021, 02:46
  #24 (permalink)  
Join Date: Nov 2007
Location: Hong Kong
Posts: 416
Twin Double Duck Cathay Airlines.
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Old 30th May 2021, 03:12
  #25 (permalink)  
Join Date: Jul 2011
Location: B050 No SAR No Details
Posts: 41
If the target was, indeed, the Chinese market, the the change needs to be to the Chinese name. Shortening "Guo Tai" just doesn't work.

I propose Lucky Mega Fortune Auspicious Outstanding Airline (LMFAO for short).
mothy1583 is offline  
Old 30th May 2021, 04:12
  #26 (permalink)  
Join Date: Feb 2005
Location: Vermont
Posts: 2
Reminds me of Captain Blowjob who singlehandedly killed the multi-million dollar campaign “Service straight from the heart”.
You are legend sir!
Hope you’re still flying!
If you are, you’re probably much better off than if you would have still been in cx.

Last edited by Piet Lood; 30th May 2021 at 04:22.
Piet Lood is online now  
Old 30th May 2021, 07:37
  #27 (permalink)  
Join Date: Feb 2017
Location: St Helena Island
Posts: 55
He is and well aware of how much better off than still be employed with “Cathay”.
corrigin is offline  
Old 30th May 2021, 10:11
  #28 (permalink)  
Join Date: Dec 2010
Location: Here ---> X
Posts: 439
They haven't even finished repainting all the aircraft from the last rebranding...

Yonosoy Marinero is offline  
Old 30th May 2021, 13:52
  #29 (permalink)  
Join Date: Sep 2007
Location: 1st Floor
Age: 31
Posts: 99
I‘m not interested in Captain BJ, but that awesome flight attendant. She was hot , stockings n garters, just like the “ good ‘ole days “ of flying. Most cx crews are straight jacketed by their conservative upbringings to ever wear such items, seen as demeaning.
Hope she’s well wherever she is.
Krone is offline  
Old 31st May 2021, 02:20
  #30 (permalink)  
Join Date: Feb 2005
Location: sYDNEY
Posts: 69
The "airways" term doesn't appear so I gather there's nothing stopping them from becoming the worlds premier purveyor of fine second hand aircraft. Come on down to crazy Augustus's plane sale. A50 for you my friend, special price. It would only make sense given their desire to eliminate flight crew. Actually flying aircraft doesn't appear to be anywhere in their future plans. Move beyond being an airline?
Dashtrash is offline  
Old 31st May 2021, 03:37
  #31 (permalink)  
Join Date: Mar 2002
Location: Here & there
Posts: 799
It would certainly improve their ‘green’ credentials. Just think of the marketing opportunities; the world’s first ‘emission-free’ airline!
BuzzBox is online now  
Old 31st May 2021, 03:49
  #32 (permalink)  
Join Date: May 2007
Location: CLK
Posts: 370
Bean counters have estimated a HK$2billion saving from the rebranding.
This saving is attributable to weight savings from removing “Pacific” from the aircraft sides, paint cost savings and the reduction in ink use on other printed materials.
A bonus of HK$4billion will be paid to Directors and Board Members in recognition of the cost cuts achieved in these difficult times.
Flight crew are warmly thanked by the DFO for their dedication and professionalism in relation to said rebranding.
Farman Biplane is offline  
Old 31st May 2021, 06:15
  #33 (permalink)  
Join Date: Jun 2020
Location: The Forbidden City
Posts: 142
Saving on the paint job: sounds like another SILVER BULLET fiasco waiting to happen
Curry Lamb is offline  
Old 31st May 2021, 14:32
  #34 (permalink)  
Join Date: Dec 2015
Location: Aus
Posts: 78
Captain Dart

Too right!
Switchbait is offline  
Old 1st Jun 2021, 19:37
  #35 (permalink)  
Join Date: Nov 2015
Location: HK-CRoC
Posts: 674
Board Votes


As has always been the case, board votes (incl the 3rd floor muppets) coming from the CX Swire cuckholds stems from the question each secretly asks themselves; which vote brings the largest vig come bonus time? The grandest example being the windfall they all thought they would get from fuel hedging - and the Monaco villa they can “ for sure” purchase with their winnings😳 Oops
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Old 2nd Jun 2021, 08:58
  #36 (permalink)  
Join Date: May 2009
Location: Planet Earth
Posts: 103
The deck chairs

Curry Lamb

Yes rearranging the deck chairs on the Titanic. Stock holders and bond holders might take note.
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Old 2nd Jun 2021, 11:13
  #37 (permalink)  
Join Date: Nov 2007
Location: Hong Kong
Posts: 416
'Cathay South China Sea' ?.

Strengthens their case.

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Old 2nd Jun 2021, 11:16
  #38 (permalink)  
Join Date: Nov 2007
Location: Hong Kong
Posts: 416
Curry Lamb

I thought B-HIH was quite attractive.
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Old 2nd Jun 2021, 22:14
  #39 (permalink)  
Join Date: Feb 2015
Location: hong kong
Posts: 110
I think it should be renamed “ LUCKY “ lucky we haven’t gone bankrupt
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Old 2nd Jun 2021, 23:38
  #40 (permalink)  
Join Date: Sep 2008
Location: Where else?
Posts: 93
Spratly Islands bases on offer? No visa required.
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