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New CX slogan ‘Move Beyond’

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New CX slogan ‘Move Beyond’

Old 9th May 2019, 10:32
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New CX slogan ‘Move Beyond’

Many have, many have. #movebeyondCX
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Old 9th May 2019, 11:31
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Rather of concern was that on first read it looked like 'Move behind' Perhaps symbolic of CX's treatment of staff?
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Old 9th May 2019, 12:21
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http://onemileatatime.com/cathay-pacific-move-beyond/

Ouch,

To use it in a sentence, “Cathay Pacific had a massive data breach that impacted millions of people, and now they want us to Move Beyond it.”
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Old 9th May 2019, 12:43
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An awful slogan. Cathay’s exhortation to “Move Beyond” has already been heeded by many passengers who find that competitors offer a better service and many staff have already left or are planning to leave. Dreadful disconnect between what is promised and the reality.
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Old 9th May 2019, 14:24
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I recently dropped my mom off at YYZ and it was the only airline that had a self serve kiosk which was shared with Air Transat. Literally I had to help my mom scan her own passport, print the luggage tag, and move the luggage to an automated conveyor belt which would then scan the tag, provided that you put it in properly. If this is "Move Beyond" then no thanks. China Southern had a full service kiosk handling all the mainlanders and it seemed fine.
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Old 9th May 2019, 15:00
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​​​​​​Don’t know who is giving them PR advice but they certainly seem to be miss judging their market. Guess I think they can fill the front end of their aircraft with dink’s. However this place has always been a business airline they are trying to turn it into a world roaming “Mardi Gra”. Maybe I am just getting old but really!!!!.
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Old 9th May 2019, 16:16
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Grass is always green would be better for you Nigels!
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Old 9th May 2019, 16:58
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Talking

Originally Posted by smogluver View Post
​​​​​​Don’t know who is giving them PR advice but ...
Likely the same people that advised on fuel hedging, ticket price programming, aircraft painting and many other "successful" CX ventures!
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Old 9th May 2019, 17:30
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Same old..

Originally Posted by cpdude View Post
Likely the same people that advised on fuel hedging, ticket price programming, aircraft painting and many other "successful" CX ventures!
And you forgot IT security...

"Move Beyond", I'm sure they paid their PR enablers as much for this dead at the start "catchphrase" as they did for the previous "Life Well Travelled" dud.
Don't forget, these days saviour Merlin probably signs off on this garbage.

Run for the doors #CXit


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Old 9th May 2019, 19:23
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Same PR team at same relative costs, for what?
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Old 9th May 2019, 20:17
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Could this be one of those PR slogans that works great in Cantonese, but comes up well short in English? It’s just uncanny how CX consistently steps on itself in the PR department, both with employees and customers. It’s concerning. If they are this bad at everything they do on the 9th floor, CX will surely go out of business eventually. Time for outside management???
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Old 9th May 2019, 21:39
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Move Beyond what ?
Crappy service ,
Lousy food,
‘poor choice of drinks
Awful staff relations.
i just cannot believe that they would chose this slogan . I have to wonder how much they paid some PR group for this piece of garbage . Why not use that money to run a worldwide competition with say 4 first class tickets to any destination for the winner . At least find a catchy slogan .
MOVE BEYOND is something that I do when negotiating the piles of human feces left on the streets of San Fran by those wonderful friendly homeless bums
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Old 9th May 2019, 21:50
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Originally Posted by cannot View Post
on the streets of San Fran by those wonderful friendly homeless bums
Homeless bums ? Poor bastards more like. Any idea how much separates most of us from one of those poor unfortunates. ? Not v much. Divorce, depression, few missed payments.Then the slip in to debt and it can very easily lead to homelessness.
None of us are immune, frankly.
Now back to the thread.
[email protected] name. [email protected] idea. And more good money after bad. And I’ve still got no idea wtf it actually means. However a very nice video from a director that I’ve never heard of telling me I’m loved and wanted. So that’s alll right then. In the meantime we get to deal with cabin crew requests for our meals as they’ve short changed the pax catering. Ffs

Last edited by Globocnik; 9th May 2019 at 22:27.
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Old 9th May 2019, 22:11
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“Beyond Move” would have made more sense
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Old 9th May 2019, 22:30
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None of us are immune, frankly.
Quite. Pity the majority don’t realise this.

Returning to the thread,
And I’ve still got no idea wtf it actually means
I suspect the team that well thought this new slogan are possibly the same that thought “Asia’s World City” means something.
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Old 9th May 2019, 23:11
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The mother of all cheesy, meaningless slogans.
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Old 10th May 2019, 00:04
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One Step Beyond


Madness 1979

(lyrics were pretty terrible too)
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Old 10th May 2019, 00:23
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"Move Beyond is about challenging every one of us in the airline group to go above what is considered standard or expected and reach new levels of service and customer experience that places us amongst the world’s greatest service brands."

This should see an end to Contract Compliance - now I know why I need to do more. Wish the GMA would increase my salary "above what is considered standard or expected" rather than waste millions re-branding. Maybe the new slogan should have been "Turd with Sprinkles"

If only CX didn't insist on Contract Compliance towards me since the day I joined, I might be tempted to accept the "Challenge"
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Old 10th May 2019, 01:30
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Globocnik,
even if I was homeless I would not leave my feces on the sidewalk as in SAN Fran , there is always a certain level of self respect , most of those homeless people are junkies and have lost all self respect .
Almost any homeless person could secure a job if they wanted to work , be it sweeping the streets washing dishes , flipping burgers . The issue is they don’t want to work, so no I don’t have any sympathy for them . The people I do have sympathy for are those who used to have good jobs and have fallen on hard times but have the self respect to get a job and make the best of their sutuation.
sorry for the thread shift .
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Old 10th May 2019, 02:26
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Well it’s my lucky day — I was wondering what happened to the fuel hedge dude. Looks like he’s the new idea man in the advertising department.
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