"Move Beyond is about challenging every one of us in the airline group to go above what is considered standard or expected and reach new levels of service and customer experience that places us amongst the world’s greatest service brands."
This should see an end to Contract Compliance - now I know why I need to do more. Wish the GMA would increase my salary "above what is considered standard or expected" rather than waste millions re-branding. Maybe the new slogan should have been "Turd with Sprinkles"
If only CX didn't insist on Contract Compliance towards me since the day I joined, I might be tempted to accept the "Challenge"