Cathay Brand Refresh

[B-HKD]

Cathay Pacific readies 'brand refresh' - Australian Business Traveller

Reveal is mid November.

Rumor has it, the grey cheatline will go.

Can anyone confirm? B-KQS just got painted in KPAE, (in current livery). Why bother painting the aircraft in the current livery when the new one is just 30 days away?



Here the new logo on a "leaked" inflight meal box sample.

Anyone have more info?

[Threethirty]

Looks the same to me.

[Average Fool]

Don't know

Don't care

[Moer toe]

What?? A Mushroom as our new logo?

I thought it's only pilots who are associated with mushrooms..

[ron burgandy]

"We had some of our major sales regions say that we can't call ourselves "Cathay Pacific' because people would think we are a Chinese restaurant!" Cheng laughs.
"People said 'You must have Airline or Airways attached to your name'."
Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we were an odd one out."


Maybe someone should let Cheng, the Director of Sales and Marketing, know that the actual name of the company is 'Cathay Pacific Airways'.

[Soul planet]

Maybe marketing department should print a couple thousands of Ebola face mask with 'world's best airline' on it. Definitely works better than a mug lid!

[stevieboy330]

They choose the mushroom because it is widely understood that mushrooms are kept in the dark & fed Bull!!!!, just like their Pilots ! I think they are very clever !

[LapSap]

Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we wer

Errr, what does he think "Cathay" means?

[kmagyoyo]

China Airlines. Rebranding done. Please deposit $1 billion dollars in my bank account for my consulting fee.

[boocs]

Cathay Pacific's 40 years Sydney link beat the odds | Plane Talking

[Just Do It]

Cathay
Cathay (/kæˈθeɪ/) is the Anglicized version of "Catai" and an alternative name for China in English.

[SMOC]

Red paint must be expensive.

[monster330]

This is sooooo important.

Just can't wait. Excited and everything.

[dartman2]

If they change the paint job and flight attendant uniforms they are heading towards receivership. They are signs that seem to repeat in this industry

[geh065]

No its normally receivership first and then they change the scheme.

[VR-HFX]

I think Hal was the only guy who ever used the same hat for 30 years...and now make that 43 yearsSurely an all-comers record. Forget brand refresh...let's go retro BTW, who is that with Goot and Hal in the original photo? PD perhaps?

[Soul planet]

The Most Epic Safety Video Ever Made #airnzhobbit

This is the REAL brand refresh, sorry cx you cant even.

[CXKA]

So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)

[B-HKD]

So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)

So its confirmed that there are no changes whatsoever to the livery?

Why make the P and C lower case

The next chapter |

[Soul planet]

18 months preparation for that??!

Looks the same to me, if anything its the MUSIC in the video. Minus the music, stare at the logo,