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Cathay Brand Refresh

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Cathay Brand Refresh

Old 21st Oct 2014, 19:59
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Cathay Brand Refresh

Cathay Pacific readies 'brand refresh' - Australian Business Traveller

Reveal is mid November.

Rumor has it, the grey cheatline will go.

Can anyone confirm? B-KQS just got painted in KPAE, (in current livery). Why bother painting the aircraft in the current livery when the new one is just 30 days away?



Here the new logo on a "leaked" inflight meal box sample.

Anyone have more info?
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Old 21st Oct 2014, 22:07
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Looks the same to me.
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Old 21st Oct 2014, 22:41
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Don't know

Don't care
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Old 21st Oct 2014, 23:52
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What?? A Mushroom as our new logo?

I thought it's only pilots who are associated with mushrooms..
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Old 22nd Oct 2014, 00:33
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"We had some of our major sales regions say that we can't call ourselves "Cathay Pacific' because people would think we are a Chinese restaurant!" Cheng laughs.
"People said 'You must have Airline or Airways attached to your name'."
Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we were an odd one out."


Maybe someone should let Cheng, the Director of Sales and Marketing, know that the actual name of the company is 'Cathay Pacific Airways'.
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Old 22nd Oct 2014, 04:38
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Maybe marketing department should print a couple thousands of Ebola face mask with 'world's best airline' on it. Definitely works better than a mug lid!
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Old 22nd Oct 2014, 04:40
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They choose the mushroom because it is widely understood that mushrooms are kept in the dark & fed Bullshit, just like their Pilots ! I think they are very clever !
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Old 22nd Oct 2014, 04:52
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Cathay Pacific was also one of the few airlines at the time which didn't include the name of a country in its brand. "Among Singapore Airlines, British Airways, Japan Airlines, Thai and so on, we wer
Errr, what does he think "Cathay" means?
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Old 22nd Oct 2014, 05:41
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China Airlines. Rebranding done. Please deposit $1 billion dollars in my bank account for my consulting fee.
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Old 22nd Oct 2014, 06:39
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Cathay Pacific's 40 years Sydney link beat the odds | Plane Talking
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Old 22nd Oct 2014, 07:07
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Cathay
Cathay (/kęˈθeɪ/) is the Anglicized version of "Catai" and an alternative name for China in English.
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Old 22nd Oct 2014, 07:41
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Red paint must be expensive.
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Old 22nd Oct 2014, 08:30
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This is sooooo important.

Just can't wait. Excited and everything.
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Old 22nd Oct 2014, 09:15
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Cathay Brand Refresh

If they change the paint job and flight attendant uniforms they are heading towards receivership. They are signs that seem to repeat in this industry
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Old 22nd Oct 2014, 09:52
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No its normally receivership first and then they change the scheme.
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Old 23rd Oct 2014, 10:17
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I think Hal was the only guy who ever used the same hat for 30 years...and now make that 43 yearsSurely an all-comers record. Forget brand refresh...let's go retro BTW, who is that with Goot and Hal in the original photo? PD perhaps?
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Old 23rd Oct 2014, 17:04
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The Most Epic Safety Video Ever Made #airnzhobbit

This is the REAL brand refresh, sorry cx you cant even.
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Old 23rd Oct 2014, 17:54
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So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)
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Old 23rd Oct 2014, 22:49
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So our aircraft still will look old and dated but hey the lounges will be cool and refreshed...and it only took experts from Hong Kong, UK and Germany to come up with this amazing 'select all, resize, delete background ' logo! I should have given my $2000 bonus last year to help fund this ;-)
So its confirmed that there are no changes whatsoever to the livery?

Why make the P and C lower case

The next chapter |
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Old 24th Oct 2014, 00:25
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18 months preparation for that??!

Looks the same to me, if anything its the MUSIC in the video. Minus the music, stare at the logo,
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