Cathay Brand Refresh
Joined: Oct 2010
Posts: 108
Likes: 0
From: North Pole
New logo that looks like the old logo.
New website that looks like all the other airlines websites.
A few new briefing rooms for the cabin crew.
That's the new 'strategy' from the top. I honestly think we make money in spite of ourselves.....
New website that looks like all the other airlines websites.
A few new briefing rooms for the cabin crew.
That's the new 'strategy' from the top. I honestly think we make money in spite of ourselves.....
Joined: Sep 2008
Posts: 109
Likes: 0
From: Where else?
Those from Oz a long time ago will remember Ansett Airlines spending millions on adding a full stop after Ansett as their corporate logo ie "Ansett."
That went well, didn't it??!!!
As alluded to above- once you have to start resorting to this sort of pathetic sh1t to get noticed, you're definitely on the way to the knackery.
That went well, didn't it??!!!
As alluded to above- once you have to start resorting to this sort of pathetic sh1t to get noticed, you're definitely on the way to the knackery.
Joined: Jul 2007
Aviation Qualifications: ATP+Mil
Posts: 1,953
Likes: 172
From: with the ex-CX pond scum (a zoologist was once head of Flight Ops)
There were two more logo changes. Ansett was doing quite well with the full stop until 'that year', when it took on its pilots, after which the livery changed from 'ANSETT. ' with the 'shooting stars' on the tail, to Ansett Australia with a stylised Aussie flag and later a stylised Southern Cross on the fin (both of which I call the 'scab colours').
It was in the 'Ansett Australia'/Southern Cross livery in which the airline went down some 12 years later.
It was in the 'Ansett Australia'/Southern Cross livery in which the airline went down some 12 years later.
Last edited by Captain Dart; 24th October 2014 at 10:13.
Joined: Jun 2005
Posts: 182
Likes: 0
From: In the hold
Apparently some Feng Shui master was not happy with the red line at the bottom of the logo, it cut the birds tail ( wing brush ) and represent blood bleeding from it ..... He suggested a couple of million $ consultancy fee to him and some associates could stop the Swire bird from bleeding.
Joined: Jul 2001
Posts: 287
Likes: 0
From: Hong Kong
From SCMP Lai See 25/10/14
Cathay marketing nonsense
Cathay Pacific has made a small change to its logo and introduced what it calls "a new design philosophy.' But this change is accompanied by some of the most cringe-making drivel that makes you wonder about some parts of the airline. Lai See is a fan of the airline. Indeed when asked not so long ago at a function what improvements we would make to the airline, our response was that just so long as we arrived and departed safely, everything else was peripheral.
Cathay pays a great deal of attention to safety, way more than it is legally required to do both in its training and operations, but we hear little of that. The marketing nonsense that accompanies the new logo, it seems to us, undermines the fundamental qualities that make it a good airline. The airline, we hope, is not seeking to compete on marketing BS. There wasn't much wrong with the old logo, but OK, the new one has a slightly more modern look to it.
Discussing the redesign of its classic brushwing logo, the creative designer says: "Essentially we simplified the logo and we set the brushwing free." Cathay's marketing manager says: "What we are now embarking on is a process of refinement - how design can improve the way we are experienced by our customers." He adds: "We are looking closer at every step along the customer journey, the overall experience and the touch points where our brand can resonate." Yes we all know design is important, but up to a point. To read this guff you'd think the new logo had been designed by Michelangelo.
Cathay marketing nonsense
Cathay Pacific has made a small change to its logo and introduced what it calls "a new design philosophy.' But this change is accompanied by some of the most cringe-making drivel that makes you wonder about some parts of the airline. Lai See is a fan of the airline. Indeed when asked not so long ago at a function what improvements we would make to the airline, our response was that just so long as we arrived and departed safely, everything else was peripheral.
Cathay pays a great deal of attention to safety, way more than it is legally required to do both in its training and operations, but we hear little of that. The marketing nonsense that accompanies the new logo, it seems to us, undermines the fundamental qualities that make it a good airline. The airline, we hope, is not seeking to compete on marketing BS. There wasn't much wrong with the old logo, but OK, the new one has a slightly more modern look to it.
Discussing the redesign of its classic brushwing logo, the creative designer says: "Essentially we simplified the logo and we set the brushwing free." Cathay's marketing manager says: "What we are now embarking on is a process of refinement - how design can improve the way we are experienced by our customers." He adds: "We are looking closer at every step along the customer journey, the overall experience and the touch points where our brand can resonate." Yes we all know design is important, but up to a point. To read this guff you'd think the new logo had been designed by Michelangelo.
Joined: Nov 2011
Posts: 343
Likes: 0
From: Here
From reading the FAQ's it seems they are not going to change the livery. So you'll have the old outdated logo and titles on the aircraft and the new scheme everywhere else, what sort of message is that sending out! Very inconsistent.
Joined: Dec 2010
Posts: 438
Likes: 0
From: Here ---> X
Website's online, and wow, can you feel the generic, vanilla dotcom rebranding permeate your senses?...
I must say the depressing feeling you get from the new tasteless design and colors blends quite well with the mystic heavy-particulate fog that shrouds HK these days.
I suppose the same brilliant mind behind the old new no recline eco and coffin bizzy class seats was called to action again?
With any luck, they will pull the same Jedi mind trick they did for that fiasco:
-Do you like the new logo?
-No
-You WILL like the new logo *waves hand*
But who cares? As long as it didn't cost us millions of dollars worth of 'expert' consulting...
Or did it?
Did it?
I must say the depressing feeling you get from the new tasteless design and colors blends quite well with the mystic heavy-particulate fog that shrouds HK these days.
I suppose the same brilliant mind behind the old new no recline eco and coffin bizzy class seats was called to action again?
With any luck, they will pull the same Jedi mind trick they did for that fiasco:
-Do you like the new logo?
-No
-You WILL like the new logo *waves hand*
But who cares? As long as it didn't cost us millions of dollars worth of 'expert' consulting...
Or did it?
Did it?
